Volume blog content for ranking is largely finished. Long-form, high-authority content with original thinking, named authors, and proprietary data is performing better than at any point in the last decade.
UK B2B and B2C brands operating high-volume SEO content programmes have seen an average 42% decline in organic blog traffic between 2024 and 2026 — concentrated almost entirely in informational top-of-funnel posts.
The unit of value has shifted from page to citation. Original data is the highest-leverage content investment. Editorial taste is the moat.
By Kasim Javed, CEO and Founder of Creative Marketing Group.