Creative production has been the most aggressively AI-disrupted marketing discipline of the last three years. The cost of producing high-quality video, image, and copy variation has collapsed by 80–95%.
UK brands moving to AI-assisted creative production for paid social and digital display formats have seen an average 87% reduction in production cost per usable creative asset.
The new constraint is taste, not capacity. Brands can produce more creative than ever; the question is whether what they ship is any good. Editorial standards are the moat.
By Kasim Javed, CEO and Founder of Creative Marketing Group.