Social has been an AI discipline for a decade. What's new in 2026 is that the supply side is now AI too: brands producing creative at 10–50x their 2023 cadence, and platforms rewarding it.
UK brands moving to AI-assisted scaled production are seeing 14x increases in weekly creative output with no measurable decrease in brand quality.
The new bottleneck is governance: tone rules, brand safety, factual accuracy, platform compliance. Volume without standards damages brand equity at scale.
By Kasim Javed, CEO and Founder of Creative Marketing Group.