AI has already won the volume and variation layer of creative work. Humans still own taste, point of view, cultural insight, and editorial courage.
The new creative org chart is a diamond, not a pyramid: a small senior layer of direction, a strategist-creative middle, and almost no execution-only base.
Brands that win the next five years are those with the strongest editorial spine — willing to reject 195 of 200 AI-generated ideas and ship the five that mean something.
By Kasim Javed, CEO and Founder of Creative Marketing Group.