So our solution and strategy was to focus on the power of brand to differentiate Bespoke from all the other players. This was done by ensuring the client captures as much user generated content as possible, especially of the very best luxury vehicles they produced plates for. Through consistent social media content and by leveraging influencers, Bespoke quickly rose to stardom receiving enquiries from celebrities including professional footballers. We then scaled the brand by diversifying the paid ad platforms to include Google Ads management.