Microsoft Advertising Pay Per Click Agency

Google is not the only search engine in town, which is why diversifying your advertising efforts into Microsoft Advertising can actually result in more traffic and a more effective use of your marketing budget. Microsoft Advertising is a great extension to any Google AdWords PPC campaign, as not only is the Cost per Conversion (CPA) lower, you are also stretching into territory not many of your competitors will be on.

What is Microsoft Advertising?

Pay Per Click (PPC) advertising is a system used by search engines to allow businesses and individuals alike the ability to place their page, link or product at the top of a relevant search result. The cost you pay is per click, hence the name, and it can be a very effective way to gain a lot of traffic in a short period of time.

PPC advertising, however, is not a long-term solution, which is why it must be strategically implemented for a specific goal such as to sell out an event or to get people to buy and use a new product. When it comes to PPC advertising, the most thought of advertising system is Google’s AdWords, but not considering other options is a huge mistake.

Google is not the only search engine in town, which is why diversifying your advertising efforts into Microsoft Advertising can actually result in more traffic and a more effective use of your marketing budget. Microsoft Advertising PPC is a great extension to any Google AdWords PPC campaign, as not only is the Cost per Conversion (CPA) lower, you are also stretching into territory not many of your competitors will be on. This means greater exposure, for less budget.

Microsoft Advertising Agency
Microsoft Advertising Experts

Why Does Your Business Need Microsoft Advertising?

If your business benefits from PPC advertising, not incorporating Microsoft Advertising into your efforts is a mistake. Formerly known as Bing, Microsoft Advertising is Microsoft’s search engine, and when combined with the power of Yahoo, makes for a great addition to any PPC campaign. Reach out to more users with a more diversified portfolio including a comprehensive Microsoft Advertising paid search campaign, increasing your overall success.

How Does Our Microsoft Advertising Process Work?

Like all PPC campaigns, doing it once and forgetting about it not the best strategy. Not only do you need to research your own industry, your competition and your demographic, but you also need to manage your campaign and update it regularly to ensure optimised success. This is why hiring a Microsoft Advertising agency is so beneficial, because it allows you to sit back and relax. With the help of such professionals, you know that your goals are being met and that your campaign is getting the right amount of ROI.

What Does a Good Microsoft Advertising Campaign Look Like?

A good Microsoft Advertising Pay Per Click campaign will look similar to one that is created for AdWords, though there are notable differences that mean copy-pasting your efforts from one campaign won’t lead to the greatest returns. This is why every great Microsoft Advertising campaign involves:

A PPC Strategy

Every strategy starts with you setting your goals. Once these have been determined, we will then work with you to craft a strong PPC strategy specifically for Microsoft’s search engine. This will involve research into your business, your competition, demographic and industry. During this stage, we will determine the best keywords, times, and language to use for the greatest engagement rates.

Implementation

Once we have crafted a PPC strategy, we will work on applying it or updating any current campaign you have already started.

Keywords

This campaign will involve using relevant keywords or search terms that will ensure that users who are searching for your company will choose you over the competition. On Microsoft Advertising, the cost for these users to visit your site will be significantly lower than on Google.

Tracking

PPC advertising is not something you can do once and leave, which is why we track all activity and monitor results.

Adcopy Writing

The quality of the text on your ads will also matter, which is why we craft specifically targeted and call-to-action copy for your PPC campaign.

PPC Optimisation

We will then use the information we have gained from tracking our efforts to optimise the campaign to ensure the greatest ROI.

Measurement and Reporting

Finally, we will compile a full report for you on a regular basis so that you can monitor our progress and see the results of your Microsoft Ads campaign first-hand.

Get Started Today

If you have already begun your Microsoft Advertising campaign, it’s time to expand your efforts into underused territory with Microsoft Advertising. We will work with you to create a custom campaign and optimise it so you can experience ultimate success.

Our awesome team are here and ready to help your business succeed, so what are you waiting for? Get in touch to find out more.

Microsoft Advertising Management Benefits

Creative Marketing (NW) Ltd has a plenty of experience in many industries. Our microsoft advertising campaigns provides you with the ability to define your target audience. As with any campaign, knowing who you are appealing to will help your ads become more relevant to them. This could mean targeting your audience through geographical locations, age, gender, social demographics, and much more. We give our clients recommendations on the best microsoft advertising campaign ad strategy which could be search engine text ads, microsoft advertising shopping, native ads and display ads.

We have helped many clients succeeded in digital marketing such as Premier Inn At Home, Bespoke Plates, Workwear Global, I Need A Mobile and more.

Deep PPC Understanding

Our Paid Ad specialists have many years worth of paid search experience each which gives them a deep understanding of PPC and how to get the most out of your paid search campaign.

PPC Strategy & Implementation

PPC planning and strategy is key to a successful paid search campaign. Once the PPC strategy is approved by the client our paid search team members implement the strategy with the help of our wider digital marketing teams.

Dedicated Account Manager

Each paid search client will work with a dedicated account manager who’s goal is to work with the client and the PPC team to meet all the campaign goals and objectives.

Strategic Reporting

We are dedicated to delivering long-term, sustainable results for a brand. We continually focus on performance and delivering ROI for your brand, which is why we analyse a campaign through detailed reporting – and we offer full transparency on our approach.

Our Microsoft Advertising Management Process

1. Research

We thoroughly research your industry, competitors and target audience to deliver a Microsoft Ads strategy that works for your marketing objectives. We utilise our many years in paid marketing to deliver high ROI each month.

2. Auditing & Analysis

We believe in reviewing your current Microsoft Ads campaign (if you have any) before we recommend a enhanced strategy. By doing so, we can gain an insight into any existing performance and issues that could cause problems now or in the future. Once we have completed this phase we will present you our findings and strategy recommendations.

3. Execution

We believe in targeting your audience, building relationships with them and taking your visitors on a journey that inspires and motivates them to make a purchase. Our Microsoft Advertising specialists have the experience, creativity and technical know-how to develop a bespoke paid search campaigns that aligns with your marketing objectives.

4. Measurement

We are dedicated to delivering long-term, sustainable results for a brand. We continually focus on performance and delivering ROI for your brand, which is why we analyse a campaign through detailed reporting – and we offer full transparency on our approach.

Microsoft Advertising FAQs

What Is Microsoft Advertising And How Does It Work

Microsoft Advertising (formerly known as Bing Ads) is a pay-per-click online advertising platform that enables brands and businesses to create adverts and display them at the top of a search engines results page. It works by allowing businesses to target keywords they want their adverts to appear for, with the price varying depending on duration of advert and competitiveness of the keyword.

When Will I See Results From Using Microsoft Advertising?

It can take up to 4 weeks to begin seeing conversions in your Microsoft Ads campaign. However, this is dependent on the level of demand of those keywords. You advert should be present at the top of these search results almost instantly, but the effectiveness will be dependent on many factors. That’s why it’s important to plan your advertising campaign effectively with us to ensure that it works to its fullest potential.

What Is Cost Per Click?

Cost-per-click is a metric that is used to describe how much budget of a marketing campaign has gone into generating a click to the business’s website, be that organic or through a social media campaign. For your marketing to be as profitable as possible, it’s best to have lower cost-per-click than a high one.

What's Involved In Setting Up A Microsoft Ads Campaign?

A lot! When we conduct our campaigns, we ensure that a robust and optimised strategy is in place, created after conducting extensive research into your business, industry, competition and demographic. We then implement the campaign after selecting the most relevant keywords for your business, incorporating it alongside awesome ad copy with strong call-to-actions. We also add extensions to the advert and track it throughout its lifetime to assess if it can be optimised further.

What Is Quality And How Can It Be Improved?

A quality score on Microsoft Advertising is a metric that evaluates how good your advert is and how well it’s expected to perform. It uses factors such as the keywords used and the landing pages to generate a score between 1-10 as well as presenting expected click-through rate and ad relevance. A higher quality score can make the adverts cheaper and position better.

Is Microsoft Advertising Right For My Business?

Absolutely. The vast majority of businesses, regardless of scale, will benefit from Microsoft Advertising as it has potential to help you get seen for competitive keywords.

Why Should I Use Creative Marketing For Microsoft Advertising?

Because we know what we’re doing. We have been building optimised Microsoft Ads for years and know the ins and outs of the service to help build the best ad for your brand.

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