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10 Steps to Email Marketing Perfection

There are so many ideas and tips that you can use for perfection as a modern business, and acing your company’s marketing strategy is one of the best things you can do. Of all the digital marketing techniques you can use to achieve success, very few are as effective as email.

Developing a strong and reliable email campaign can yield great success for your business, and this is something you need to try to get right. Statistics show that email marketing is among the most common and popular forms of marketing a modern brand can use. Indeed, according to studies, email is 40% better at converting than social media platforms such as Facebook and Twitter.

This shows the strength and appeal of email marketing and is one of the reasons it can be such a powerful weapon. There are loads of excellent ways of being able to use email to your advantage, and it is such an impressive marketing tactic.

Here are 10 key steps you can take to perfect your email marketing moving forward, and enjoy a more successful campaign:

1. Use Segmentation to Your Advantage

Segmenting your subscribers is one of the best ways of achieving greater success, and being able to market to people who are more relevant to your particular product or service. This is basically the process of splitting your subscribers into groups based on their behaviours and interests in order to send them more relevant content.

The great thing about this is that it helps you to utilise things like email automation and work with a Mailchimp agency in order to ensure that you can use personalised emails to your advantage. This is a great way of targeting your email list more effectively and securing better results in the process.

2.  Don’t Overcomplicate Things

One of the big mistakes a lot of businesses make with their emails is that they try to get too clever and complicated with them. You need to try to avoid this and instead be clear, concise, and upfront about what exactly you are trying to say… and make sure you keep it interesting as well!

Whether you are designing a landing page, an Instagram profile, or an email platform, you need to focus on brevity. People value simplicity, and the more you can give it to them, the better responses are likely to be, and this is really important to try to get right.

3. Personalise Your Subject Lines

Did you know that a personalised email subject line actually boosts open rates by between 10-14%? This is a powerful tool you can use to help you secure more success with your email marketing strategies. There are so many different ideas that will help you improve this, and you need to think about how you can personalise your email subject lines more effectively.

You want to be able to connect with your readers and attract their interest, and personalisation is one of the best ways of being able to achieve this. Trying to come up with some of the best ideas to personalise more effectively is essential when it comes to making the right decisions for the future.

4. Take Advantage of New Opportunities

Securing new contacts is important for business growth, as well as boosting reputation, and you need to make sure you take advantage of the opportunities you have here. You need to strike whilst the iron is hot, and make contact whilst your brand is still fresh in people’s minds.

One of the best ways of achieving this is to make sure you email people within 24 hours of them subscribing to your newsletter. This is also a great chance for you to set expectations, push promotions, and email automation is one of the best ways of being able to keep on top of this.

5. Speaking of Automation…

Implementing automation is a core part of any successful email marketing campaign, and can help you to set a schedule that is easy to keep on top of. Automated emails generate up to 320% more revenue than non-automated emails, and they can be integral to any success you may have as a business.

There are loads of amazing ideas that you need to keep in mind when you are trying to develop a strong email strategy, and using tools like Mailchimp can be essential for email automation purposes. Save time and effort on sending emails manually via automation, and free up more time in your day.

6. Write Clear & Compelling Copy

As a modern business, it is hugely important to make sure you come up with some of the best ideas that will help you create more engaging emails. One of the best ones is to make sure you are producing clear and compelling copywriting, and that you are keeping SEO in mind in the process.

The way you word your email copy is going to be essential for the future, as well as help you to attract more interest and leads. Lead generation is a key component of email marketing, and something you need to be able to get right as much as possible in order to achieve long-term success.

7. Make Sure You are A/B Testing

A classic approach to modern marketing is to make sure you A/B test, and this is something often seen in website landing pages and branding and ideation. However, it is also extremely powerful with email marketing as well, and a highly recommended step that is going to help you perfect your email strategy.

A/B testing allows you to use two similar email approaches, with subtle differences, and gauge which one performs better, so you can focus on greater success. Close to 60% of companies perform A/B email testing, and this is something you need to keep in mind as much as possible when it comes to improving yours.

8. Use CTAs

Using a call to action in your emails is absolutely essential these days, and you need to be clear about what this entails, and the benefits that come with it. There are so many opportunities in which you are able to use CTAs effectively, and this is something that plays a major part in developing long-term success.

Developing a call to action can be simple, but is very important, and this is something that you need to perfect in order to boost your click-through rates and try to secure more engagement from readers. Driving traffic to your Shopify website is key to securing sales, and this is something you need to improve upon as much as possible.

9. Ensure You are Mobile Friendly

Developing a strong email campaign that focuses on being mobile-friendly is so important. There are a lot of mobile app development opportunities for businesses, but one of the best ways to drive mobile engagement is to make sure your emails display correctly on a mobile.

Smartphones are the future, and businesses need to figure out how to make them work for their marketing campaigns. Having email ads that display correctly on mobile can make a huge difference. Revamping your digital marketing strategy by making it more mobile-oriented is really important, and email plays a big role in this.

10. Make Sure Your Emails Come from You!

It might sound strange, but making sure your emails come from you (a person) rather than your company can yield much better results. In fact, stats suggest that 64% of subscribers admit that their main reason for opening an email is based upon who the email is from.

If you can show that your emails come from a human source, and don’t just feel like a generic circular, you will find that it is much more likely that you will get replies, and that the emails will not bounce.

Closing Thoughts

Having a strong and flexible email marketing campaign that is well-planned and thought out is so important. There are loads of ways in which you can take positive steps to improve your email marketing, and teaming up with experts like Creative Marketing can lead to lots of success with this in the long term.

It is important to try to come up with some of the best ideas that are going to help you focus on moving forward, and this is so important. It is vital to make sure you are taking the right steps to improve your email marketing and gain more subscribers as a result.[/vc_column_text][/vc_column][/vc_row]

Kasim Javed

Head of Creative Marketing

Hi! I’m Kasim, the founder of Creative Marketing (NW) Ltd. I love what I do and thoroughly enjoy speaking with business owners. Pencil in a call with me for a chat.