Due to the networking nature of the platform, LinkedIn is incredibly effective at precisely pinpointing the clientele who are already looking for what you specialise in. (Don’t believe us, take a look at our article on LinkedIn Statistics).
This is done both through organic posting that showcases the brand ethos, and through LinkedIn Targeting Advertising campaigns to specific demographics; let’s take a look at how the top brands do it!
5 of the Best Beauty Brands on LinkedIn
L’Oréal Paris –
With over 36 international brands, 86,000 employees across 150 countries on 5 continents, L’Oréal has devoted itself solely to one business: beauty and it does it well.
Covering that sheer volume of brands takes some serious skill and marketing dexterity, and L’Oréal pulls it off effortlessly. Leaning into the nature of LinkedIn, L’Oréal focuses heavily on adding value, advice and company insight; whether it’s signing up to a webinar, highlighting a pivotal awareness day or documenting the company’s success.
Utilizing carefully crafted and on-brand static imagery and moving graphics, the L’Oréal LinkedIn page provides the perfect promotion for their overarching and far-reaching company.
Glossier –
Whether it’s showcasing new members of staff, high-profile magazine features or store-front openings, Glossier’s LinkedIn creates a buzz that you want to be a part of, which is exactly what’s needed on a networking platform like LinkedIn.
With a simple, and excuse the pun, glossy aesthetic, Glossier has slowly and organically been climbing up the beauty industry ranks, both with its products and its ethos of ensuring everything is designed with your real beauty routine in mind.
This straightforward approach enhances the company’s relatability and fosters a genuine sense authenticity, which psychologically ensures prospective candidates gravitate towards the brand.
The Body Shop –
The Body Shop is not just about beauty products, their underlying USP is all about the environment, animal testing, ethical issues and sustainability, which is reflected in the content and adverts that are carefully selected to add to their LinkedIn feed.
You can read their Brand Manifesto here.
With regular updates, thought pieces, campaigns and petitions, The Body Shop’s LinkedIn helps both position and reinforce the brand big hitting thought leader within the ethical sphere. This constant addition of value, news and activitism expemlifies The Body Shop’s contientous approach both to business and the world around them.
The Body Shop successfully utilizes LinkedIn as an extension of who they are as a brand, offering an insight to the essential elements and characteristics of this global brand.
The Estée Lauder Companies Inc –
Another far-reaching and dominant beauty company, The Estée Lauder Companies Inc. LinkedIn is another excellent example of how a large corporation effectively unites its multiple sub-brands and target audiences under one umbrella by adding value and actively addressing the changing scope and plights of the world around us.
This LinkedIn page provides a solid base for campaigns across the differing brands, hitting key topics such as International Day of Women and Girls in Science, Hispanas Organized for Political Equality (HOPE) and other important topical information.
By using their LinkedIn as a central pillar, The Estée Lauder Companies Inc nurtures an inclusive, active and caring attitude; which are essential components job seeking look for in a prospective employer.
Kendo Brands, Inc. –
Kendo is the small but mighty force behind some of the world’s favorite beauty products. A play on the words “can do,” Kendo aims to redefine the beauty industry through next-generation products, visionary campaigns and unforgettable retail presence.
With Gen Z friendly brands such as KVD, Fenty Beauty and Bite Beauty on their roster, it’s paramount for Kendo Brands, Inc to portray their authentic self and attract the next generation of talent and innovation.
Using a combination of reactive marketing, product spotlights and thought pieces, Kendo is able to engage with their younger audience, covering topics and issues that are important to Gen Z whilst succinctly promoting their various products and brands.
5 of the Best Food & Drink Brands on LinkedIn
The Coca-Cola Company –
As a worldwide aspirational company, The Coca-Cola Company needs to ensure that they bring their A game to LinkedIn. Offering over 500 brands in more than 200 countries and territories, they need to position themselves as one of the companies to work for and that their employees are the heart of everything they do.
The Coca-Cola Company use a variety of assets across their LinkedIn pages, preferring videos and moving imagery over static – a nod to the ever-growing consumption of video across social media and the internet.
Again, as we’ve seen with previous brands in this blog post, sustainability is a key topic covered by The Coca-Cola Company; as one of the hottest spoken about topics currently, it’s both refreshing and reassuring that one of the world’s biggest brands is taking a stance and attempting to help create a better future for everyone.
Starbucks –
With a profile tagline of:
Starbucks instantly illustrates that their people (employees or partners as they call them) are at the heart of everything they do. They know the importance of harnessing your workforce as brand ambassadors, and Starbucks LinkedIn does not disappoint.
Using UGC, the main Starbucks feed reposts employee testimonials, celebrating both small and large achievements of their workforce and broadcasting it for everyone to see. Employee testimonials are incredibly effective, because who better to tell you what it’s like working for a brand than those actually on the ground, already doing the job?
Using inspirational and motivational copy, Starbucks nails the job advertising game. This is something worth bearing in mind when creating your own copy; employees are looking to see how you intend to value them, how they can grow with your brand and how they can enhance their career.
Nestle –
Whereas brands such as The Coca-Cola Company and L’Oréal take a more corporate approach to their LinkedIn feeds, Nestle provides a lot less formal and a more relaxed read. Showcasing personality and humor alongside well thought out campaigns and updates, Nestle effectively displays that their culture and values:
Nestle show how important it is to use a Digital Marketing Agency that understand your brand, tone and audience. Without this background knowledge and working partnership, their LinkedIn would look very different and jar with what customers expect.
Hello Fresh –
By now, everyone has heard of HelloFresh, they’ve evolved from the world’s leading meal kit company to the world’s leading food solutions group, providing quick fixes to the age-old question of ‘what’s for dinner’ whilst getting their customers to sample new foods and learn new cooking skills.
HelloFresh is on a mission to change the way people eat, forever! And their LinkedIn is all about showing this success. With posts about financial updates, awareness days and topics of interest, HelloFresh positions themselves at the forefront of the food revolution, and a revolution requires new talent and ways of thinking.
Once again, HelloFresh draws on the power of employee testimonials, readers are hearing directly from the source about the company and their culture.
Beyond Meat –
Veganism has exploded over the past few years and is showing no signs of stopping. Whether you want to help the environment, want to help make a stand for animal rights or want to improve your health, Veganism and meat alternatives sit at the front line of this culinary revolution.
Beyond Meat has been gaining traction for a while now, as people seek out other options than meat. Beyond Burger use LinkedIn as a sound board, updating followers on new product launches, expanding partnerships and industry relevant news.
As another company who have harnessed the power of Gen Z, Beyond Burger use a chatty, informal yet authoritative tone to communicate their news, shout outs and spotlights.
5 of the Best Fashion and Clothing Brands on LinkedIn
Nike-
Louis Vuitton (LVMH)-
Gucci-
Chanel-
Adidas-
5 of the Best Technology and Information Brands on LinkedIn
Google-
Apple-
Amazon-
Meta-
Microsoft-
Summing Up
Using LinkedIn is all about highlighting your brand and business, it’s about creating hype and a sense of excitement to ensure that you attract the sort of recruitment prospects that are going to live and breathe your ethos.
It’s important to cover issues that are important to your workforce, but also utilize different assets to maintain audience interest; videos, carousels, infographics, static posts need to be used strategically and with conviction to compliment a brands tone of voice and personality. The more relatable a brand, the more success they’ll garner.
Choosing the Right LinkedIn Agency
At Creative Marketing Ltd, we have all the resources that any brand could possibly need to stand out for all the right reasons. If this is something that you would like to find out more about, you can book a free consultation by scheduling a call with Creative Marketing (NW) Ltd on 01706 318200 or contact us here.
