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20 eCommerce statistics of 2024

The days of having to rush out before the shops close for a last-minute gift or take time out of your precious weekend to go to the shops are far behind us thanks to the brilliant world of eCommerce. Now, consumers can pull their phones out of their pockets and make a purchase in just a few clicks.

Ecommerce, just like other forms of retail, is a complex battlefield in 2022 as brands fight for the lower consumer spend that is available. If you search to find out about the topic online, you will find a whole host of articles which give you lots of conflicting information, so we have pulled together the top statistics which truly matter in 2022.

Top eCommerce revenue statistics

online sales revenue

1. Revenue from online sales is set to reach $7.4 trillion by the end of 2025.

Comprised of online retail businesses, this is supported by a path of steady growth since 2014 across the world. Thanks to the long-lasting effects of the pandemic, whilst spend may be split differently from how it was before 2020, people are still shopping online.

ecommerce sales

source: https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/

2. 19.7% of all retail sales in 2022 are expected to be made online.

From clothing to food and drink, this statistic proves that consumers want to have the flexibility to make online purchases in any sector. This demonstrates that now is the best time for businesses to invest in their online presence as whilst there will be an improved flow of traffic, the competition will also be rising. Are you prepared for a shift to online trading?

3. The largest eCommerce market in the world belongs to China and is worth almost $2.8 trillion.

This could be the case as China is the largest exporter in the world, with consumers from all countries looking to the mighty retail giant as a supply and innovation source. The second largest market belongs to the US which is also known for its giant corporations and big online brands which are shipped worldwide.

4. The pandemic saw sales grow to $870 million.

At a time when people either did not want to or were not allowed to leave their homes, online shopping came into its own. From sending loved ones gifts when they could not be visited to doing online grocery shopping to eliminate the need to go into a busy store, online retailing became a necessity for the masses.

In the UK, it would seem we have maintained the trend for online shopping, as 26% of all retail sales in May 2022 were made up of online purchases. The trend in the UK also shows that online sales have maintained their prevalence even after seasonal events as can be seen in the diagram below which highlights the activities after Christmas 2021.

Whether you still shop online due to convenience or out of wanting to avoid the creeping COVID cases, it is evident that the pandemic has changed the buying habits of most consumers.

online sales percentage

source: https://www.ons.gov.uk/businessindustryandtrade/retailindustry/articles/howourspendinghaschangedsincetheendofcoronaviruscovid19restrictions/2022-07-11#:~:text=Overall%2C%20we’re%20still%20spending,with%2019.7%25%20in%20February%202020.

5. The global B2C online retailing market is set to grow by 13.10% throughout 2022.

It is reported that the main reasons for this are the wider availability of the internet and digital devices for many along with a worldwide, per capita increase in income. This is also combined with the fact that the B2C online market is set to continue expanding at an exponential rate over the coming years.

6. The UK, France and Germany combined generate more than 60% of Europe’s eCommerce revenue.

The fastest growing market belongs to Germany which has the world’s fifth largest online market with a revenue of $109.1 billion in 2021. This was a 15% increase in the previous year and is said to be largely down to the growth of Amazon.de and the wide range of technology companies that are based in the country.

7. Visa processes over 29 million transactions online, every single day.

With more than 2.5 billion consumers having access to a Visa card, it is no surprise that this is one of the main forms of payment online. This is also an important point to consider as safety online is more important than to consumers, so they are more likely to proceed with a purchase on a website which offers recognised payment methods.

Top online shopping statistics

shopper using credit card

8. Consumers are likely to spend most time shopping for groceries online with an average of 31 pages selected during an active session.

This was closely followed by fashion with 26 pages and health & beauty with 25 pages averaged per visit. Landing page credibility is something that is integral to the success of onward click-throughs, with the standard conversion rate only being 9.7% across all industries.

Buying trends

Source: https://www.statista.com/statistics/1106617/number-of-pages-seen-buying-session/

9. In 2021, 27.6% of the world’s population took part in online shopping.

There are around five billion people in the world that have access to the internet which equates to 63% of the entire population. This still provides a large percentage of people that are not taking part in online shopping which may be down to age, location, or lack of budget to do so. With the number of online users set to grow by 3.5% annually, the word of online trading is not set to slow down anytime soon.

Number of people shopping online

Source: https://www.oberlo.co.uk/statistics/how-many-people-shop-online

10. In the UK, online sales have risen by more than 30% since November 2006.

The below chart shows this has been a steady increase, with the largest amount of traffic witnessed during the height of the pandemic in November 2020.

Internet sales

Source: https://www.ons.gov.uk/businessindustryandtrade/retailindustry/timeseries/j4mc/drsi

11. 1 in 4 people now make most of their purchases online in the UK.

This is compared to just 11% before the pandemic in 2020. France has seen the least amount of change in terms of its online shopping habits since 2020, with only an 8% increase in consumers confirming that they prefer to check out online versus visiting a physical store.

12. By 2024, UK customers alone are expected to spend around £105 billion via their mobile phones.

The rise of online shopping has also seen many social media platforms develop one-click shopping methods which emulate the easy checkouts promoted by some of the largest online retailers in the world.

One of the latest social platforms to harness the power of mobile consumer spending is TikTok which has, in the last year, launched its shop feature which allows users to instantly buy products being promoted in a video.

Mobile shopping also represents the need for websites to be developed further to be suitable for forms of shopping other than desktop which many of them have previously been optimised for. 51% of consumers also prefer using mobile apps which represents another marketing asset that all businesses should consider if they want to thrive in the competitive world of eCommerce.

13. 58% of social media eCommerce shoppers are aged between 26 to 41 years old.

This form of eCommerce is an important aspect to consider as when we talk about it as a way of shopping, we don’t just mean traditional websites. If a brand wants to grab attention, they have around eight seconds to do so. In this exchange, consumers will want to know what a brand is about, what deal they have for them, and how they can make a purchase if they so wish.

By ensuring that eCommerce is available via both traditional websites and social media platforms, you have all bases covered.

14. Seasonal shopping is a huge eCommerce trend, with 93% of millennials spending an average of $419.

Whether it’s Christmas sales or Cyber Monday spending, the world of eCommerce has its own retail calendar which equals big spending. These trends also often mean that consumers wait for certain dates before making purchases as they expect to receive discounts and special offers.

This statistic is important as it highlights the need for companies of all sizes to have economic strategies for harnessing consumer spending power during busy times.

15. The main marketing method that makes consumers want to shop online is free shipping which appeals to 50.4% of consumers.

The perception is that online shopping is a matter of convenience, and with that brings additional benefits such as saving money or getting better deals that