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8 Key Trends Set to Change the Landscape of Business Marketing

When you are looking to improve your business marketing and gain the best possible outcome from your strategy is essential. Nobody can be sure what the future holds, and it is clear that any business looking to enjoy long-term success is going to need to understand how best to evolve and grow.

When you are trying to make the most of this as a business, you need to understand some of the key elements that play a role in helping you with this. Improving your approach to business marketing is essential, and there are loads of excellent steps you can take to achieve this.

More than 75% of business marketers admit that marketing technologies directly affect sales. One of the best steps you need to take as a business is to understand the different ways in which the business marketing landscape is going to impact your company moving forward.

Check out 8 key marketing trends that are set to change the landscape of business marketing moving forward:

1. Influencer Marketing Will Continue to be One of the Go-To Strategies

Influencer marketing is already one of the most sought-after and effective forms of modern business marketing that you can use. According to a YouGov report, 62% of social media users trust influencers more than celebrities, which shows the power and impact of being able to use influencers.

The rise in popularity of social media influencers, and their growth across social platforms like Instagram, TikTok, and Twitter has led to a rise in engagement. Working with micro-influencers can also have a profound impact on your company’s marketing, and this is hugely important for the future.

2. AI Will Help Improve Trust

Artificial intelligence is a key part of evolving and emerging technologies, and this is going to play a huge role in your business marketing moving forward. AI is set to become more accurate in 2023, and this is something that is going to help improve the trust in your business.

Many AI models are now open-sourced, making them better and more accurate for data collection. Not to mention the fact that AI bots are going to help you with customer interaction, and this is one of the best and most important ways of being able to build trust and help your company grow.[/vc_column_text]

3. Email Marketing for Product Launches

As we know, email marketing campaigns are among the most impressive forms of marketing and come with the highest ROI. In fact, email marketing can earn you a return of around $36 for every $1 spent, making it a hugely important option for so many business owners. And, one of the things we are likely to see as a growing trend is the growth of email marketing used for product launches.

Email marketing makes for highly accessible marketing strategy options, and you can use it to make sure to improve product launches. You have to email subscriber lists in order to help you reach your pool of existing customers, and this can help to drive more engagement, and help to improve sales as much as possible.

4. Shorter Content

Shorter, snappier, and more bite-sized content looks set to be the norm moving forward. Video marketing, in particular YouTube marketing and corporate filming, plays a huge role in making your business more successful. The rise of TikTok and Instagram Reels has popularised short-form video content.

There are so many factors that play a role in helping you improve your content, and making it shorter and more accessible is really important. You need to focus on hooking viewers as quickly as possible, and making an impression in the first 3 seconds is one of the most important factors that helps with this.

5. Shift in Buyer Habits

Keeping on top of your buyer habits is something that you need to make the most of moving forward, and this year represents a great way of being able to achieve this. There are so many reasons why people are second-guessing their typical buying decisions, and customers are looking more towards maximising convenience and utility.

When you are trying to improve the way you present your business, it is important to consider buyer habits. Market research plays a major role in this, and you need to consider looking at how best to accommodate shifting buyer habits. When looking to develop the right digital marketing strategies or your startup, keeping buyer habits in mind is essential, and this can make a massive difference.

6. Interactive Marketing

One of the best ways of making your brand more attractive to customers in 2023 is making it more interactive. How customers interact with brands is changing, and this is going to have a huge impact on your marketing strategy. Quizzes and surveys are a wonderful way of being able to make your company more interactive with employees.

Another thing to think about is mobile app development as a great way of being able to make your business marketing more interactive. 93% of marketers agreed that interactive content is great for educating buyers, and this is something you have to make sure you focus on as much as possible. Being more interactive as a business is a great way of being able to attract more customers.

7. Blogging is Going Nowhere

We all know how popular blogging has been, with an estimated 77% of people reading blog content on a regular basis. When you are trying to market effectively, there is no question that blog writing is a key part of this process, and running a blog as a business, or entrepreneur, can be crucial for continued engagement.

Blogging is here to stay, and it is a vital way of being able to improve credibility, brand reputation, and help to drive and improve conversions in the process. This is why you need to make sure you create a blog or keep your blog running, and constantly update it to make sure you are more relevant and interesting to your customers. Being able to blog more effectively is a great source of engagement, and this is going to be a major trend over the coming year.

8. Visual Storytelling

We all know about the power of how storytelling has transformed brand marketing, and this is something that you can embrace as a modern business. Storytelling is so accessible to consumers, and one of the biggest trends for modern marketing is how storytelling will become more visual over the coming year.

More than 60% of Millennials claim that they are more interested in visuals than anything else, and this means you need to make the most of this as much as possible. Being able to create rich and engaging experiences for your customers, and this is something that makes an amazing difference to your modern marketing strategy.

Closing Thoughts

There are plenty of marketing trends that are set to change the landscape over the coming year, and this is one of the best things you need to consider as a modern business. There are so many things to consider here, and understanding key trends that are going to impact your business marketing is essential.

Kasim Javed

Head of Creative Marketing

Hi! I’m Kasim, the founder of Creative Marketing (NW) Ltd. I love what I do and thoroughly enjoy speaking with business owners. Pencil in a call with me for a chat.