When you’re trying to find the best possible online marketing steps that are going to improve your sales and boost success, influencer marketing is one of the most popular and effective. You have to consider some of the best ideas that are going to help you improve your marketing, and influencers are a core part of this.
We all know the power of social media these days, and stats show that more than 4.6 billion people are active on social media globally. It is one of the best platforms for businesses to reach a huge audience of people, and this is something that you need to make the most of.
Whether you are looking to enhance your company’s presence on Twitter, Instagram, or Facebook, you need to have techniques that are going to allow you to achieve this. One of the best and most effective steps you can take is looking to team up with social influencers in order to drive your brand reputation.
Modern companies need to do everything they can to enjoy marginal gains, and there are so many steps that you can take to help you with this. Working closely with online influencers and micro-influencers is one of the best things you can do that will help you to develop a strong business reputation.
These are some of the key ways in which influencer marketing is the future for businesses, and how you can utilise it for success.
1. 93% of Marketers Have Used Influencer Marketing
Understanding the growth of influencer marketing is important, and you need to be clear about what this can do for you as a business. The fact that so many people are using influencer marketing shows the impact it can have, as well as the dangers of not keeping up with the times as a modern brand.
You have to think about the best ways of being able to integrate this into your business as much as possible, and how you can benefit from teaming up with influencers as part of your marketing strategy.
2. Influencer Marketing Achieved 11x the ROI of Banner Ads
Finding the perfect marketing strategy that is going to allow you to improve your ROI and be more successful is really important. There are a lot of things that play a part in this when it comes to making the right choices here, and one of the best things about influencer marketing is the returns you can get versus other forms of marketing.
Indeed, a study by Convince and Convert found that influencer marketing brings an 11x higher ROI than banner ads, and makes an excellent choice for improving the way you market your brand moving forward.
3. 40% of Millennials Feel Influencers Know Them Better Than Their Friends
Being able to connect with audiences is such an important part of the world of business, and it’s something that is key for developing success. The best thing about using influencers is the connection they can help to build with your brand and the reputation boost that you get to enjoy as a result. Millennials are a huge target market, and finding a way to reach them is essential.
One of the best things about using influencer marketing is the fact that many Millennials feel as though they connect better with influencers. Statistics show that 40% of Millennials feel influencers know them better than their friends do, so this is one of the best ways of being able to connect well with them as a business.
4. Instagram is the Optimum Channel
Despite the fact that Facebook has the most active monthly users with more than 2.89 billion, Instagram is actually perhaps the best channel for influencer marketing. Indeed, there are a lot of things that you need to consider when it comes to improving your ability to market your brand well, and choosing the right social media platform is one of the best ways of doing this.
Instagram is actually the preferred platform of choice for brands seeking to undertake successful influencer campaigns. Being able to improve this process and get the best possible outcome from your campaigns is really important. And positioning yourself on Instagram through influencer marketing is really useful and important.
5. 33% of Gen-Z Have Bought a Product Based on Influencer Recommendations
One-third of Gen-Z consumers admit that they have bought a product because of the recommendations of an influencer. This is an important fact to know because it shows the influencer that teaming up with people who have a strong online presence can bring to your brand. This is something that you need to try to work towards as much as possible to achieve long-term success.
It is important to focus on the best ways of making this work for you, and utilising things like YouTube marketing through influencers is a great step to take when it comes to boosting your marketing and promotions moving forward.
6. 42% of Marketers Feel Influencer Marketing Has the Best ROI
There are so many different elements that you need to consider when you are looking to improve your marketing results, and this is where influencer marketing can really help. 42% of marketers cite influencer marketing as providing the best ROI, and this is something you can and should be looking to make the most of right now.
There are plenty of influencer marketing stats for 2023 that can show you how important this is to your long-term marketing strategy. And it is important to come up with some of the best ideas that will help you focus on this right now.
7. 61% of Consumers Trust Influencer Recommendations
When you are trying to market and sell your product or brand, it is important to make sure you come up with some of the best ideas that will help you to achieve this. One of the best and most impressive things is to ensure that you gain reliable and trustworthy endorsements for your brand, and this is where influencers play a massive role.
Because of how much people trust influencer recommendations, they are a powerful tool for your business marketing. In fact, according to a YouGov study, 62% of social media users claim they trust influencers over celebrities. This shows you why using influencer marketing can have such a profound impact on your business and how it can improve your marketing success.
8. 17% of Marketers Plan to Invest in Influencer Marketing for the First Time in 2023
Even those who have been slow to embrace influencer marketing are becoming wiser about the situation. This is something that you need to try to consider as much as possible when taking steps to make your influencer marketing work. There are a lot of things that you have to keep in mind here, and making sure you keep up with the times is very important.
The majority of marketing experts are already using influencer marketing and it’s clear those who don’t are starting to catch up now and understand its importance. You can’t afford to lose ground when marketing to your customers, and this is why you need influencers.
9. Over Half of Marketers Investing in Influencer Marketing Work With Micro Influencers
Micro-influencers are a great way of being able to gain traction and influence people in a positive way. In fact, in some ways, micro-influencers are a better choice when it comes to influencer marketing, as they tend to have a better rate of engagement and loyalty from their followers.
Micro-influencers are a wonderful addition to any influencer marketing strategy and are so often overlooked by a lot of business owners. You need to make sure you spread your net far and wide, and this is a stat that shows the effectiveness of micro-influencers and offers a great option for improving your business marketing.
