Step 1: Define Your Objectives
One of the best places to start before you create any video content is making sure you have a clear understanding of your objectives. What are you looking to achieve with your video marketing strategy? Is it a case of building awareness, driving traffic to your eCommerce website
, or lead generation
According to Wyzowl, 80% of video marketers
say video has directly helped to increase their sales. This is why it is so important to come up with a strong video marketing strategy to be able to integrate into your marketing campaign. Defining your objectives to help create content that resonates with your audience and helps secure sales.
Step 2: Know Your Target Audience
The success of your video marketing will depend heavily on how well you know and understand your target audience. It’s essential to know who they are, what their interests are, as well as their pain points and buyer behaviours. Being able to gain a deeper understanding of your audience is absolutely essential when it comes to creating content that resonates with them.
A study conducted by Hubspot found that 54% of consumers
want to see more video content from the brands they support. Creating video content that speaks to your target audience is bound to yield positive results, and help to build a loyal following among your customers.
Step 3: Choose Your Video Wisely
Choosing the type of video you wish to use is incredibly important for helping you to market your video more effectively to customers. There are different types of video content you can create depending upon your objectives with your target audience, and these are some of the most popular types:
- Explainer videos: These videos explain how your product or service works, as well as how it can benefit your target audience.
- Brand videos: These videos use corporate filming to tell the story of your brand, and establish a connection with customers.
- Product demonstration videos: These videos showcase your product or service and how it works, highlighting its features.
- Testimonial videos: These are videos that highlight satisfied customers and let them share their experiences with your brand.
- How-to videos: Very common and popular, these videos often appear on YouTube, and are used to provide step-by-step instructions on how to use a product or service.
Choosing the ideal type of video is essential for getting the right outcome, and tailoring video content to appeal to the right target audience as much as possible.
Step 4: Plan Your Video Content
Being able to plan your video content out as effectively as possible is essential for allowing you to connect with them on a deeper level. Video marketing is storytelling, and storytelling has transformed modern marketing
because it helps build emotional connection. This is why it is vital to make sure you plan out your video content as well as you can, and get the best possible outcome.
Creating a content calendar to help you plan your video content in advance and to ensure you have a consistent posting schedule. Keeping things concise is also incredibly important, and, as reported by Tribe of Brands, 8 seconds is the average attention span
for humans, so it is vital to keep this in mind. Every video should also have a call-to-action involved as well, and this is something you need to keep in mind as much as possible.
Step 5: Produce Video Content That Has Value
Producing high-quality video content is essential for making your video marketing successful as much as possible. Professional TV production
and filming is a key component of this, and making sure you get quality equipment is something that can help with this. So, you need to invest in the right lighting and sound equipment to be able to improve this as much as possible.
Being able to produce content that has value for your viewers is hugely important, and this is something that you need to try to make the most of as much as possible. Producing video content is something that is going to have a profound impact on your business, and this is something you’ll need to improve as much as you can.
Step 6: Optimise Your Videos for SEO
Being able to optimise your videos for SEO services
is crucial to ensure your target audience can find them more easily. There are a lot of key tips that you need to consider when it comes to optimising your videos as much as possible, and this is something to get right as best you can. Trying to get the best possible outcome from this process is something that you need to focus on when it comes to optimising your videos more effectively.
According to stats, 66% of consumers
have actively searched for video content to find out more about a brand, and this is why it is essential to optimise your video content as best you can. There are loads of excellent ideas that play a part in this, and you have to make sure you do the best you can to optimise and make the most of your videos.