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What Are the Ad Specs for LinkedIn?

LinkedIn is one of the most useful and important social networking platforms for business success. Being able to utilise LinkedIn ads effectively can really drive success with your business marketing, and this is something you need to keep in mind. Let’s cover the ad specs for LinkedIn.

As a modern company, you have to understand the best ways of being able to make LinkedIn work for you. There are so many ways in which you are able to promote your company and services via LinkedIn, and, given that LinkedIn advertising is 277% more effective for lead generation than Twitter and Facebook, you need to utilise this as soon as you can.

If you want to get the best out of your LinkedIn ads, you need to know the ad specs for LinkedIn.

What Are the Ad Specs for LinkedIn

Different Types of Ads and Their Ad Specs for LinkedIn Ads

Understanding the different types of ads that you can use on LinkedIn is a great way of finding out the ad specs for LinkedIn, and making the relevant changes. It is important to make sure you figure out the best approach to take to market your brand more effectively across LinkedIn.

Let’s take a look at some of the different ad types you can use to boost your brand on LinkedIn:

LinkedIn Sponsored Content Ads

These are essential as they appear on feeds on both desktop and mobile, and are used to build brand awareness, generate leads, and help to develop strong and successful B2C relationships.

LinkedIn Carousels

There are plenty of reasons to create and develop strong and engaging carousel ads, and this is something Creative Marketing can help you with. You have to think about the best ways of being able to connect with audiences, and carousels are a wonderful way of being able to achieve this.

It is important to make sure you come up with some of the best ideas that are going to help you make the most of this moving forward. LinkedIn carousel ads are hugely important when it comes to trying to maximise engagement with customers and are a brilliant way of showcasing your brand.

Carousels can be used to promote products or services or to educate consumers via titles like 20 Shopify Stats for 2023. They are a brilliant way of attracting more attention to your company, and this is something that makes a massive difference here.

Carousels are a fairly recent addition to the LinkedIn marketing arsenal, and businesses can use these to enhance their LinkedIn profiles and boost user engagement in the process; let’s take a deeper look.

Carousel ad specs for LinkedIn

  • 255 character limit to your carousel ad name
  • Can use destination URLs or point to a Lead Gen form
    • Minimum of 2 cards, maximum of 10
    • Max card size 10MB
    • Max dimensions 4320 x 4320
    • Image spec limit 1080 x 1080, 1:1 aspect ratio
    • Scaled 312 x 312px
    • JPG, PNG and non-animated GIFs supported
    • Maximum 2 lines for headline text of each card
  • Character limits:
    • Up to 45-character limit for URL
    • 150-character limit introductory text
    • Up to 30-character limit for Lead Gen form CTA
    • Up to 2,000 characters for destination link
  • No editing is available once saved

These are some of the core ad specs for LinkedIn that you need to be using to get the perfect carousel ads that will look great, as well as allow you to stand out from your competition. It is super important that you try to utilise the best options that will help you improve your company’s marketing, and carousels are essential for this.

It is essential to make the most of carousel ads and to come up with some of the best ideas that will help with this. There are loads of key ideas that can improve this process, and using our LinkedIn carousel services to help your business get the biggest benefits from this moving forward.

What Are the Ad Specs for LinkedIn

Single Image LinkedIn Ads

They say a picture paints a thousand words, and there is a lot of truth to this. Images play an integral role in modern marketing, and it is important to utilise them as a key part of your company’s LinkedIn marketing process. This is something you have to make the most of as much as you can.

42% of marketers state that stock photography is the most used form of visual content by their brands, and it’s not difficult to understand why this is. There are loads of factors that play a part in helping you to improve and achieve this, and making the most of images for your marketing plays a big role in helping generate interest.

Images are a massive part of any marketing process, and one of the key digital marketing strategies for startups. Understanding the best ways of being able to use LinkedIn image ads is really important so let’s take a look at single-image ad specs for LinkedIn.

Single Image Ad Specs for LinkedIn

  • 255 character limit on your ad name
  • 150-character limit introductory text for mobile
  • 600-character limit introductory text for desktop
  • URL length 23 characters
  • 2,000 characters destination URL link limit
  • Image type – PNG, JPG, GIF
  • Headline limit 70 characters
  • Description 70 characters on mobile
  • Access to CTAs

Images are a core part of the marketing process for any modern company, and being able to use them as effectively as possible is really important. There are so many ideas that you need to keep in mind here, and using single-image ads on LinkedIn is going to have a massive impact.

Using our services, you can benefit from having a strong image marketing process, and this makes a massive difference to how the company unfolds. It is essential to make sure you focus on the best ways of helping you to make the right choices as a business.

LinkedIn Video Ads

Video marketing is a great example of how you can promote and improve your company better and is one of the most powerful sources of advertising. Whether it’s for top fashion marketing agencies, digital marketing specialists, or anything in between, video marketing is one of the key strategies you can use, so let’s look at the ad specs for LinkedIn videos.

There is little doubt that video is one of the most powerful and engaging forms of marketing that exists for businesses, and this is something that you should be looking to use to enhance your marketing strategy.

Whether looking to utilise YouTube marketing or corporate filming, there is no question that LinkedIn videos can have a massive impact on your business success. You have to figure out the best ways of being able to use these videos more effectively, and this can have a huge impact on your visual media marketing strategy.

Video Ads Specs for LinkedIn

  • 255 character limit for video name
  • 150 characters introductory text
  • Headline 70 characters
  • Between 3 seconds and 30 mins video length
  • Minimum file size 75 KB, maximum 200 MB
  • MP4 format only
  • 30 frames ps
  • Sound format – AAC or MPEG4
  • Ratio – 4:5 (vertical, 0.8), 9:16 (vertical, 0.57), 16:9 (landscape, 1.78), 1:1 (square, 1.0)
  • Technical specs:
    • Sound file size less than 64 KHz
    • Max width: 1920 pixels
    • Min width: 360 pixels
    • Max height: 1920 pixels
    • Min height: 360 pixels

Closing Thoughts

There is no question that advertising on LinkedIn can open a treasure trove of opportunities for dynamic businesses looking to get ahead of the game. As a modern brand, it is vital to embrace the possibilities that LinkedIn brings with it, and there are so many different advertising opportunities to consider here.

From our November 2022 press release, you can see how many clients we have helped, and how accomplished we at Creative Marketing are at improving and enhancing small businesses. One of the best ways we do this is via our LinkedIn ads services, and, in particular, our LinkedIn carousels service, which are creating a lot of success for companies.

Understanding the ad specs for LinkedIn needed to create and display effective and popular LinkedIn ads can be a real game-changer for your company. This is why it is essential to get in touch with us and use our services to help you ace LinkedIn and generate more interest in your brand.

You’ve learnt about the ad specs for LinkedIn. Now check out our other LinkedIn Ads blogs:

Why Should I Choose a Digital Marketing Agency Near Me?

Grow Business with Top 20 Digital Marketing Agencies

Top 10 Best Examples Of LinkedIn Carousels

What is LinkedIn Advertising?

50 Powerful LinkedIn Statistics For B2B Marketing In 2023

Are you ready to place a dynamic marketing agency at the helm of your LinkedIn marketing execution?

At Creative Marketing Ltd, we have all of the resources that any brand could possibly need to stand out for all of the right reasons. If this is something that you would like to find out more about, you can book a free consultation by scheduling a call with Creative Marketing (NW) Ltd on 01706 495091 or contact us here.

Kasim Javed

Head of Creative Marketing

Hi! I’m Kasim, the founder of Creative Marketing (NW) Ltd. I love what I do and thoroughly enjoy speaking with business owners. Pencil in a call with me for a chat.