Driving traffic to your website is only half the battle. The real challenge is getting those visitors to convert into customers.
This is where conversion rate optimisation (CRO) comes in.
Improving your conversion rates should be a top priority if you want to be successful, and artificial intelligence can take your CRO game to the next level.
The maths is simple – the higher your conversion rate, the more value you get from your marketing efforts.
This article looks at AI-driven CRO and dives into how you can unlock its potential to increase conversions.
Let’s jump in!
What is CRO?
CRO is about fine-tuning your website, blog, ads, landing pages, and other touchpoints to persuade more of your traffic to convert.
It is about forming a deeper understanding of your visitors and removing friction points that prevent them from acting.
So, where does AI fit in?
AI excels at processing vast amounts of data to uncover patterns and insights humans would likely miss. It can analyse your site traffic and customer behaviour to identify optimisation opportunities you may have never considered.
AI takes the guesswork out of CRO, empowering you to make strategic, data-driven decisions to boost conversions.
The basics of conversion rate optimisation and AI
First, let’s cover some CRO fundamentals.
Your conversion rate is the percentage of website visitors who complete a desired action, like making a purchase or filling out a form.
To calculate your conversion rate, divide your total conversions by your total traffic for a given period. A reasonable e-commerce conversion rate is 2-3%, while lead generation sites may aim for 5% or higher.
Here are some ways to optimise your site for better conversion rates:
- Simplify your website navigation and user flows.
- Improve page load speeds.
- Craft compelling headlines and copy from keyword research.
- Use trust signals like customer testimonials.
- Make your calls-to-action clear and clickable.
You can automate these with the right AI tools, which will rapidly analyse your website data to test different variations and combinations of these optimisation tactics. The AI then learns which variations perform best to boost conversions.
How do you optimise your conversion rate with AI?
Let’s walk through the process of AI-driven CRO:
First, you’ll want to integrate an AI optimisation tool with your website. Look for a tool that’s easy to set up and requires minimal technical know-how.
Next, you’ll define the goal you want the AI to optimise, such as your conversion events, like sales or signups.
Then, you’ll create different variations of your site for the AI to test. For example, try different headlines, call-to-action button colours, page layouts, or even completely different landing page templates. The more variations, the better!
Now the fun part: let the AI work its magic.
It will start testing your variations against real-site traffic to determine which ones increase conversions. The testing is continuous, with the AI constantly generating and evaluating new combinations to maximise performance.
Finally, review the results. See which variations drove the most conversions and adopt the winning combinations on your site. The AI will keep optimising and learning, ensuring your site is always up to date with the highest converting experience.
AI-powered testing and personalisation enable experimentation at an impossible scale through conventional CRO methods. You can unlock transformative growth by letting AI unlock your website’s true conversion potential.
The best AI-powered CRO tools
The best AI CRO tools offer one-click integration with your website and let you configure multiple campaigns from one dashboard.
Here are the best AI-powered CRO tools available now:
Evolv AI is an artificial intelligence-powered website experimentation tool. It improves the return on investment of CRO efforts by increasing test velocity and win rates.
- Uses AI to efficiently test multiple hypotheses in one experiment to quickly identify high-performing combinations.
- Automates the experimentation process by generating new experiments based on previous results.
- Evaluates changes across entire conversion funnels, not just individual pages.
- Requires fewer dedicated resources compared to traditional A/B testing that needs manual setup of each test.
What AI Evolv is Best For
Evolv AI is ideal for companies with traffic, resources, or time constraints. It allows faster experimentation and learning cycles to improve conversion rates and customer experience (on the CX front, check out AI chatbots too).
The automated AI capabilities increase productivity for CRO teams and accelerate data-driven optimisation efforts.
Intellimize is an AI-powered website experimentation platform designed for marketers. It uses machine learning to test unlimited variations and serve each visitor the version most likely to convert.
- It automatically allocates traffic and serves personalised variations to maximise conversions.
- Fast experiment velocity to reach results up to 25x faster than traditional A/B testing.
- Built-in machine learning continuously optimises based on contextual and behavioural data.
- Visual editor and pre-made templates enable easy creation of variations without coding.
- Robust analytics provide insights into experiment performance.
What Intellimize is best for
Intellimize is ideal for B2B SaaS, B2C and e-commerce companies that want to test creative messaging and experiences. It allows marketers without technical expertise to quickly set up tests and optimise pages for higher conversion rates.
Pathmonk is an AI-powered website conversion optimisation plugin. It influences visitor buying journeys to increase conversions by 1.5x for current website traffic.
- Leverages AI to predict visitor intent and serve relevant micro-experiences at critical moments.
- Influences 98% of visitors that generally don’t convert by improving their perception of the product value.
- Provides granular buying journey analytics without manually setting up workflows or triggers.
- Seamlessly integrates with existing websites and tools like HubSpot with no development required.
What Pathmonk is best for
Pathmonk is ideal for marketers looking to enhance website conversions and lead generation without additional workload. The AI capabilities provide timely and personalised experiences to engage visitors and guide them through the buyer’s journey.
Pathmonk removes the need for marketers to orchestrate journeys and experiences manually. The AI automation provides a plug-and-play solution to capture more leads and drive conversion rates higher.
ABtesting.ai (WordPress plugin)
ABtesting.ai is an AI-powered A/B testing tool that automates the optimisation of pages. It uses artificial intelligence to iterate landing page elements like design, copy and calls-to-action to boost conversion rates.
- Automated A/B testing driven by AI to iterate landing page variations.
- Optimise page elements like design, content, and CTAs to find the best-performing combination.
- Advanced statistical analysis to automatically select and run the optimal A/B tests.
What ABtesting.ai is best for
ABtesting.ai is ideal for marketers and businesses looking to simplify and automate their landing page optimisation process. The AI handles the heavy lifting of setting up, running and analysing A/B tests to maximise conversion rates. This enables hands-off experimentation and improvement of landing pages and top-of-funnel performance.
The potential for AI to transform conversion rate optimisation is immense. By processing volumes of data and rapidly testing variations, AI optimisation tools unlock growth opportunities that would be impossible through manual testing alone.
Integrating an AI CRO platform into your website and letting the algorithms work their magic by continuously experimenting will help you maximise customer value.
Evolv AI, Intellimize, Pathmonk, and ABtesting.ai represent some of the most advanced AI optimisation solutions available today. While their approaches differ, they all leverage artificial intelligence to boost conversions and take the guesswork out of CRO.
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