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AI-Powered Content Creation: How to Optimise Your Blog for Search Engines

Welcome to the beginning of a new era in content creation.

This article will explore the world of AI-powered content creation and discuss how you can optimise your blog for search engines effectively.

AI content creation – what is it?

AI content creation tools use machine learning algorithms and natural language processing (NLP) to generate written content.

The AI itself is an algorithm living on servers and cloud infrastructure. The AI model runs on these servers, processing input data and generating outputs, which users can access through APIs or other interfaces.

AI writing tools are trained on text data, allowing them to analyse patterns, understand context, and generate coherent writing on any topic.

The output of any AI content writing tool is only as good as the text data it is trained on, so some tools are naturally better than others. This is most apparent with AI chatbots, which be extremely helpful or incredibly annoying.

Can AI write my content?

AI can write your SEO content and do keyword research for it.

Gone are the days when writing content was the sole responsibility of human writers. AI technology has evolved significantly, with tools like ChatGPT letting you generate compelling and SEO-friendly content with a few prompts.

What AI can’t do is create content with emotional intelligence. It can’t infuse appropriate tone, sentiment, or empathy because it doesn’t understand these human traits, which are crucial to connect with readers emotionally.

The great news is that for SEO, emotional intelligence is mute. Coherent sentences, authority, and optimisation are the core pillars of SEO content, making AI content creation a fantastic tool for maximising ROI.

Here’s why you should use AI in your content:

  • Speed – AI can significantly speed up the content creation process. With just a few prompts, ChatGPT can generate paragraphs, articles, PPC ad copy, and webpages, and it is just one of hundreds of tools that can do it.
  • Keyword research – AI models based on natural language processing (like GPT) can perform keyword research. Some tools, like Twinword Ideas, are plugged into search query databases by Google and Bing.
  • Optimisation – Whichever AI content creation tool you use, you can feed it your keywords, and it will optimise the post based on a keyword density you specify, giving you perfectly optimised content for organic and paid search.

However, there are a few limitations to using AI:

  • Inaccuracy – AI can generate inaccurate or nonsensical content. Relying solely on AI-generated content without human oversight may result in misleading or flawed information in your content.
  • No contextual understanding – AI may not grasp the context of specific topics. The technology relies on patterns and examples from training data, leading to content needing more depth.
  • Loss of originality – If you use 100% AI-generated content, you give up the ability to set yourself apart from others. You should balance AI-generated content with your creative input to ensure originality.

You can solve the limitations listed above if you maintain oversight with human editing in your AI content creation. Remember – AI is a complementary tool to your workflow; it cannot completely replace you or your writers.

The best AI content creation tools

Now that you know how AI writing tools work and their limitations, let’s look at the three best AI SEO tools you can use to optimise your blog for search engines:


ChatGPT is an unbeatable tool for sheer capability.

You can prompt ChatGPT to assume the role of a copywriter, data analyst, or even a supermarket worker and get unique and coherent content. Most outputs require minimal editing to evoke a sense of thought leadership.

Here’s what else ChatGPT can do (with prompts):

  • “Write a 1,000-word article about…”
  • “Create a blog post based on these keywords…”
  • “Analyse this text and identify the long-tail keywords…”
  • “Summarise the following text in 300 words….”
  • “Create fun, playful content for a children’s wooden toy brand…”
  • “Write an email to a marketing list with the following demographics…”

As you can see, ChatGPT works with a conversational edge, giving you personalised results that you can use to fuel your content strategy.

In addition to ChatGPT, you can use the Open AI Playground to select a different language model and change how the algorithm responds to your prompts.


Jasper is an AI copywriting tool that uses Open AI’s Chat GPT 4, Neo X, T5, and Bloom language processing models. It is superior to ChatGPT when producing blog posts because it lets you select a content template.

These content templates let you easily create articles, blog posts, and webpages, effectively skipping the robotic output of ChatGPT.

The content generation tool will generate any number of words, and you can select a tone of voice, rewrite sentences, and check for plagiarism in one tool. Those who use Grammarly will be pleased to know it integrates with it.

Jasper’s key selling point is the tone of voice specification, promising to create AI content that sounds perfect to increase conversion rates. You can train the tool with pre-written text and use company facts to streamline the model’s output.

We recommend Jasper when you want to create blog posts ready to publish without heavy editing. Simply put, it saves you lots of time!


Quillbot is the best AI tool for rewriting content, best known for a paraphrasing tool that you can use after creating AI content to make it sound more human.

Whether you type directly into Quillbot or paste existing text, it will use artificial intelligence to create alternative versions of your content.

By default, Quillbot paraphrasing focuses on changing words while maintaining the original style, but you can also instruct Quillbot to simplify or formalise writing.

Another helpful tool is Quillbot Summariser, which can take more extensive articles or text and summarise them into a more manageable paragraph, giving you an overview of the key points and most important sentences.

Or you can use Quillbot Co-Writer, which combines these tools alongside research, writing, citing, and analytics.

AI content detection tools

With AI content writing tools fuelling a surge in content production for SMEs, talk on the street is that Google is working overtime to detect low-quality AI content written primarily for search engines rather than humans.

Google can already differentiate between spam, low-quality, and high-quality content and might well detect AI content in the future.

We recommend anticipating this change to avoid any problems, and the best way to do that is to use an AI content detection tool like Content At Scale or ZeroGPT.

These tools can identify patterns in AI outputs, which you can edit manually or input into Quillbot, as we discussed previously. Editing the most obvious sentences will safeguard your blog should Google go to war with AI content.

AI-powered content creation – worth a go?

In a word, yes.

AI content creation tools are revolutionising search with the ability to create coherent text and take the stress away from content production. They can generate ideas using keywords and create blog posts with a solid chance of ranking well.

It is worth trying ChatGPT and Quillbot for free to get a taste of AI – these tools have all the capabilities you need to create high-quality content.

ChatGPT can generate text based on prompts and has been trained on various text data sources. Quillbot, on the other hand, is specifically designed to assist with paraphrasing and can improve the clarity of AI written content.

Are you ready to place a dynamic marketing agency at the helm of your LinkedIn marketing execution?

At Creative Marketing Ltd, we have all of the resources that any brand could possibly need to stand out for all of the right reasons. If this is something that you would like to find out more about, you can book a free consultation by scheduling a call with Creative Marketing (NW) Ltd on 01706 495091 or contact us here.

Kasim Javed

Head of Creative Marketing

Hi! I’m Kasim, the founder of Creative Marketing (NW) Ltd. I love what I do and thoroughly enjoy speaking with business owners. Pencil in a call with me for a chat.