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20 Best Brands to Follow on Facebook in 2024

Facebook has developed over the past few years as a digital marketing platform for brands of all sizes. With over 2.9 billion worldwide users (which equates to 66% of the population), plenty of consumers are ready and waiting for companies to flood their feeds with valuable messaging.

Since the launch of Facebook shopping in 2020, consumers have also started looking to the social media platform as an eCommerce solution. With as many as 78% of people admitting they have made a purchase through the site, we think this signals a clear need for brands to optimise their audience engagements.

At Creative Marketing (NW) Ltd, we think Facebook offers exciting opportunities for both B2B and B2C brands alike. Diverse demographics, the increasing usability of the platform, and the willingness of consumers to engage can all be harnessed with some strategic content and planning. Facebook is also using the power of video excellently, and just like we have mentioned in our list of Top 20 brands for TikTok and Instagram, this is an important asset for any business.

We have pulled together our top 20 brands that use Facebook in the best way possible. From eye-catching content to streamlined UX integration with websites, these businesses showcase how effective Facebook can be for business.

Top Beauty & Skincare brands on Facebook

With as many as 45% of consumers finding inspiration for new beauty investments on social media, it is no surprise that competition within this sector is high on Facebook. It is also essential for brands to be present on the platform, as 62% of women follow beauty influencers. Without companies being present, they miss out on social engagement and impulse sales.

These beauty companies show how Facebook can be used to create a community that is authentic to a brand.

ColourPop @ColourPopCosmetics

ColourPop is a US-based make-up company that was launched in 2014.

They have made huge waves on social media, being the brand of choice for many beauty influencers due to their wide variety of products and fun take on everyday essentials.

Their Facebook page has made our list due to the variety of content they post. Their feed contains tutorials, advice, user-generated content, and light-hearted memes to break up the content. All posts use a younger generation tone of voice, representing how their target demographic would interact on the platform. Finally, they have found the perfect balance of being relatable and eCommerce-focused, with even comical posts featuring a clear call to action.

ColourPop @ColourPopCosmetics

NYX @NYXCosmeticsUK

NYX is a professional make-up brand with a high street price tag. They have been able to take inspiration from high-end brands in terms of language and branding to be regarded in the same category despite being a high-street brand.

Not only does the content that is posted emulate a luxurious beauty retailer, but the user of masterclass videos highlights their expertise within the industry.

They have also used the page tags wisely and labelled themselves as a make-up artist due to their user-generated and own created looks that are shared. This means their page, in turn, has a greater reach on the platform. Finally, they engage in discussions within the comments, with helps to establish the community feel.

NYX @NYXCosmeticsUK

Doll Beauty @xxdollbeautyxxx

Doll Beauty has made our list as their shopping integration is exactly what we expect from an online retailer using Facebook.

As well as having a fully stocked shop, Doll Beauty also tag products within every post, making it simple for the user to purchase the item being marketed.

They use imagery to not just promote products but also the brand’s ethics. This is further enhanced by the weekly ‘Hall of Fame’ posts, which showcase a product used by different brand consumers. They also use videos well and re-purpose content from YouTube and TikTok to create a series of highlights engaged with tutorials and product reviews.

With their signature pink hues, they also get branding just right as they have accounted for content being viewed on their page and within a feed.

Doll Beauty @xxdollbeautyxxx

Clinique @cliniqueuk

The clean-looking page that Clinique has created is perfect for the older demographic they are targeting.

Their content stands out as it is informative and boasts more longer-form posts than other beauty retailers. They use their platform to promote the quality of their products as their position as a thought leader within the industry.

They also have used the shopping feature well, with precise categorisation and seasonal updates accounted for. When you visit this page, you get the same ambience and experience that their brand store offers.

Tatcha @TatchaBeauty

Tatcha is a popular high-end skincare brand inspired by Japanese culture and beauty trends.

As well as boasting a beautifully presented Facebook shop and enticing imagery, they offer consistent posting that is always product-focused.

They also use Facebook for live streaming with industry experts and engagement to shopping channels saved on the page for users to go back and watch later.

The Tatcha page also stands out as they have woven storytelling into their imagery in an effortless and easy-to-impact way.

Tatcha @TatchaBeauty

Top Food & Drinks brands on Facebook

38% of food shoppers say they have found new brands or recipes from the Facebook family of apps. Thanks to the use of video, images, and community interactions, it is easy for brands to become a part of users’ daily lives with relatable food and drink content.

The rise of food influencers has also made this a popular category with the market expected to increase at a rate of 42% by 2024. Consumers also use social media to look for reviews, with 92% confirming they read about the establishment before visiting.

With Facebook offering the chance to be used as a brand website, there are many opportunities for food and drink companies.

Pizza Hut @pizzahutuk

Pizza Hut gets Facebook marketing just right as they understand how they fit into the lifestyle of their audience.

As well as making the most of posting times and jumping onto reactive content, they also provide a balance of content for different demographics. From family ideas to celebration catering for personal events, their content covers all types of purchasing decisions that affect their consumers.

Content is light-hearted and the signature red branding flows through each post in one way or another. They also encourage engagement through interactive posts and encourage people to tag them when they order so that user-generated content can be featured.

In short, Pizza Hut knows when its audience is going to want to use the brand and ensures its name and logo featu