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Brands and consumers: The rise of the machines in digital marketing

We rely heavily on information technology to increase our brand image and reach consumers. In 2018, the rise of the machines is evident in the popularity of augmented reality (AR). The AR industry is experiencing serious growth compared to that of virtual reality, due to the likes of Ikea Place, Snapchat and Pokémon Go. Flow…

Kasim Javed

15th May 2018

min read

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