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4 Ways To Boost Your Small Business Using Digital Marketing

According to the latest census figures, there are more than 27.9 million small businesses operating nationwide. which provides nearly half of the private-sector employment. The census data also showed that small firms accounted for 64 percent of net new job creation between 1993 and 2011. It’s clear from these numbers that small businesses are the […]

Brands and consumers: The rise of the machines in digital marketing

We rely heavily on information technology to increase our brand image and reach consumers. In 2018, the rise of the machines is evident in the popularity of augmented reality (AR). The AR industry is experiencing serious growth compared to that of virtual reality, due to the likes of Ikea Place, Snapchat and Pokémon Go. Flow […]

15 Digital Marketing Metrics You Should Understand

  Digital commerce is fast outpacing the traditional brick-and-mortar way of doing business. Even online sales seem to be catching up with in-store sales. According to Big Commerce, e-store sales grew by 23% in 2017. With this in mind, a lot of SMBs have been taking their businesses online – creating websites, joining social media networks, […]

Top 5 Online Courses For Digital Marketing

1. Coursera Digital Marketing Specialisation Coursera’s Digital Marketing Specialisation is one of more than 2,000 courses available on the platform. This specialisiation is part of the University of Illinois Masters of Business Administration degree program, the iMBA. It’s divided into six courses that cover an array of modern marketing including search engine optimisation, social media marketing, data analytics and digital […]

CEOs warn companies that Digital is a long-term objective

Don’t believe anyone who promises to transform a business digitally in three years, says Gartner Fellow Mark Raskino Cliff Saran Managing Editor 01 May 2018 9:00 More business chiefs are putting their trust in technology to drive business growth, a new survey from Gartner has reported. Gartner’s 2018 CEO and senior business executive survey of 460 CEO […]

100 Reasons why you should plough resources into your digital marketing now

Digital marketing is always evolving. It is crucial to keep up-to-date with the latest research in your market and industry, to stay ahead of your competition. We took these statistics from smart insight who have curated 100 statistics that tell us about the trends of digital marketing and its role in consumer spending. This resource has […]

Augmented reality is changing the face of digital marketing

As we increasingly enter a digital age, heavily relying on technology to speak to our audience, the marketing industry is continuously adapting. In 2018, the trends are turned towards augmented reality (AR) and the ‘rise of the machines’. The AR industry has shown substantial growth over the years, particularly in comparison to virtual reality. The […]