LinkedIn carousels are going to transform your business from a respectable brand to an industry-heavyweight! They are one of the most popular and effective forms of business marketing, as well as a wonderful way of helping your business to connect effectively with consumers.
Learning to create a LinkedIn carousel perfectly can make a huge difference when it comes to enhancing your LinkedIn advertising plans. They are a completely fresh and unique way to tell your brand story, and this makes them key to customer interaction.
So, you need to know how to create LinkedIn carousels in the most effective way, and what you can do to make them work for you. First, it is important to try to understand how these work, and what they bring to your business.
What are LinkedIn Carousels?
When you are attempting to drive your company’s reputation and develop a strong marketing strategy as much as you can, creating LinkedIn carousel ads can work wonders. Creative Marketing (NW) Ltd can help provide you with some amazing carousels to enhance engagement and improve lead generation.
Creating LinkedIn Carousels are one of the most inventive and attractive forms of LinkedIn marketing, and can really help to improve your branding and help more people to connect with your online presence.
Using a succession of visual cards that include colours, branding, and written content, carousels offer a modern, engaging, and time-efficient form of content that stands out on any newsfeed. You can use carousels to promote your company’s products or services or to offer value in the form of information or statistics useful for business owners.
It’s always important to look for unique and interesting ways to promote your business online and creating LinkedIn carousels is an amazing way of doing this and keeping up your engagement in the process as well.
How LinkedIn Carousels Work
LinkedIn carousel ad posts work so well as they are optimised documents that can be shared on your newsfeed, and they are simple to access and very user-friendly in the process as well. Think of them as similar to a PowerPoint presentation, with slides that you click through to understand the message or story.
They are a great way of being able to incorporate your logos and branding ideas, as well as contact information easily. They are ideal for personal branding and can be used to speak to and connect with a wide audience. If you’re looking to enhance your business networking, creating LinkedIn carousels is a great way of achieving this.
The great thing about carousels is that because they are hosted on LinkedIn, it means you can stay on the platform to access them, and the algorithm will help to boost these posts. This is a great way of helping improve your LinkedIn presence, as well as making sure you attract attention as a business.
Why LinkedIn Carousels Benefit Your Business
There are a load of key ways in which you are able to benefit from carousel ads as a business, and connecting with clients is one of the best. You can use these carousels as bite-sized marketing tools that can help to speak to and connect with your visitors and get them more invested in your brand.
Carousels are a fresh and modern take on social media marketing, and a wonderful way of being able to optimise the LinkedIn algorithm, helping ensure it works for you more effectively. You have to think about some of the best ideas that are going to help you when it comes to improving your brand as much as possible.
Creating LinkedIn carousels can be highly beneficial for a number of great reasons, and these are just a few of the core benefits:
- Improve and encourages user engagement on LinkedIn
- Drives customers to explore your brand across other platforms, helping you become a leading brand on Twitter, Instagram, and Facebook
- Generates more profiteth traffic
- Boosts visibility on your post
- Enhances your professionalism and brand reputation
- Increases CTRs and links to your WordPress website
- Uses CTAs to connect with customers and prompt them to take action
Utilising the benefits that LinkedIn carousels provide is an essential part of the process of being able to promote and market your brand better. This is going to have a massive impact on helping your company grow, and makes you a strong option for a lot of potential customers.
How to Create a LinkedIn Carousel Perfectly
Creating LinkedIn carousel ads is essential for helping your business stand out. LinkedIn has members in 200 different countries and regions across the globe, and connecting with as many of them as possible is great for business growth and success.
This is why you’ve got to understand how to deploy the perfect method to create a LinkedIn carousel ad, in order to elevate your company’s reputation. The process of creating a LinkedIn carousel can seem like a lot of information, but it’s something you can get the hang of the more you do it.
Here is the process to create LinkedIn carousel posts on LinkedIn:
- Log into your profile and click “Create a Post”
- Choose the ‘Document’ option to open files
- Select the documents you wish to share and load them from either Dropbox or Google Drive
- Come up with a captivating title, such as “10 Reasons Facebook is the Third Most Visited Website Globally“
- Include a compelling and captivating introduction
- Utilise different colours to accompany and complement your images and text
- Optimise your post to suit your target audience
Formatting LinkedIn Carousels Correctly
Understanding the formatting that is involved in making the perfect LinkedIn carousel posts is hugely important, and there are loads of things that you can do to improve this moving forward. You have to make sure your carousel looks and reads as perfectly as possible, and there is a lot involved in that.
Firstly, you need to make sure your posts adhere to the formatting specifications that LinkedIn has set for their carousels and that everything is uniform. Using the right graphic design ideas, and copywriting services are all well and good, but you need to be sure your carousel measures up and looks the part.
LinkedIn Carousel Text specifications
- 255 characters ad title limit
- 45 characters for card headline
- Stick to 255 characters for introductory text (100-150 for mobile)
LinkedIn Carousel Image specifications
- High-quality relevant images
- 5-10 is the recommended number
- JPG or PNG file
- Ideal ratio 1:1
- 1080 x 1080
LinkedIn Carousel File specifications
- File size should not exceed 10 MB
- Call-to-action link cannot exceed 30 characters
Making the right choices here, and ensuring that your LinkedIn carousels meet these requirements and specifications plays a huge role in this. You have to understand the best ways of presenting your carousel ads to make them as attractive as possible, and this is something that will help considerably.
What Makes a Great LinkedIn Carousel?
When you are creating LinkedIn carousel ads, it is important to know what makes a great one, and what you can do to improve yours. This is something that plays a key role in allowing you to develop success as a brand, and you need to ensure you put plenty of thought into making this work for you.
The first thing you need to do is to decide what topic you want your carousel to cover. Now, as a business, there are a couple of options you could use to help here, and the first is to focus on promoting a product or service that your company provides.
For instance, if email technical support or campaigns are your speciality, you might like to create a LinkedIn carousel that shows how your business is a market leader in this sector and try to attract visitors to your website as a result.
Another brilliant way to create a LinkedIn carousel would be to focus on providing stats and information on areas relating to business ownership and management. For instance, facts like WordPress has a 64.3% share of its virtual space is the kind of stat you could include in a carousel titled ‘8 Game-Changing Reasons to Use WordPress as Your Website Builder.’
In addition to choosing the type of carousel, you need to make sure you make full use of colour and branding, in order to make sure the ad fits with your brand identity. It also needs to talk to your audience in a captivating way, which means getting your images and copy on point.
Closing Thoughts
As you can see, there are loads of things to love about LinkedIn carousel ads. And, at Creative Marketing, we are proud to be market leaders in this area, being able to produce top-quality carousel ads that will transform your LinkedIn presence.
Boosting your company’s reputation is paramount, considering 75% of customers say they trust a brand more if it has a positive online review. Creating LinkedIn Carousel ads is a key part of developing that positive presence, and ingraining that in your consumers.
Getting in touch with us to discuss your carousel ad requirements today can make a huge difference to your business moving forward.
You’ve learnt about creating LinkedIn Carousels. Now check out our other LinkedIn Ads blogs:
Why Should I Choose a Digital Marketing Agency Near Me?
What Are the Ad Specs for LinkedIn?
Top 10 Best Examples Of LinkedIn Carousels
50 Powerful LinkedIn Statistics For B2B Marketing In 2023
Are you ready to place a dynamic marketing agency at the helm of your LinkedIn marketing execution?
At Creative Marketing Ltd, we have all of the resources that any brand could possibly need to stand out for all of the right reasons. If this is something that you would like to find out more about, you can book a free consultation by scheduling a call with Creative Marketing (NW) Ltd on 01706 495091 or contact us here.
