There are so many ways in which you can enhance and improve your company’s marketing by understanding what LinkedIn advertising is and how it works. One of the best ways of being able to achieve this is to make sure you generate leads in the best possible way, and LinkedIn carousels generate leads, helping you in many different ways.
Being able to focus on lead generation is one of the best ways of being able to achieve success in the world of business. This is why it is essential to make sure you have a plan of action to help with this, and LinkedIn carousel ads are a great way of being able to achieve this. We’re going to take a look at some of the best ways in which LinkedIn carousels generate leads.
What are LinkedIn Carousels Ads?
LinkedIn carousel ads are a fairly recent addition to the LinkedIn marketing process and a great way for companies to stand out and develop a strong presence. This is something that plays a massive part in helping you improve your business, and connect with your audiences.
Acting as a form of sponsored content, LinkedIn carousel ads are made up of a swipeable series of digital cards that include graphics, images, videos and/or text. They are a wonderful way of being able to showcase and advertise a particular product or service, or to provide instructional tips and advice relating to business.
These ads will appear on your LinkedIn newsfeed and will be accessible to your audience via desktop or mobile app. LinkedIn Carousel ads feature a range of different digital cards, each with a headline and intro text. They’re a brilliant way of being able to provide a more accessible and digestible form of content for your visitors.
There are different forms of advertising businesses can use on LinkedIn, and carousels are one of the best for engagement, and for improving reputation. 875 million users and more than 58 million companies are active on LinkedIn, which provides a great pool of potential customers.
If you want to enjoy the best possible success from your business advertising across LinkedIn, it is vital to make sure you use carousels more effectively.
Why LinkedIn Carousels Matter
Carousels are an excellent form of business success because they can do so much to set your brand apart from rivals. As a modern company, it is important to look for some of the best ways of being able to fully utilise LinkedIn carousels, and help make sure they are working for you.
It is essential that you understand the benefits of using LinkedIn carousel ads as a business, and why they are so important for things like lead generation and developing long-term success.
Here are some of the key reasons why carousel ads matter, and why they should be your go-to choice of advertising on LinkedIn:
Storytelling is one of the cornerstones of success in the world of business marketing, and carousels allow you the best way of being able to achieve this. Through the use of these ads, you can use the cards to tell a story and connect with your audience on a more personal level.
Click-through rates are a key component of any business marketing strategy, and carousels are excellent for this as they have more content, and give multiple opportunities for click-throughs. 14.6% of the world’s population is on LinkedIn, which provides ample opportunity for driving traffic and securing better CTRs as a business.
LinkedIn carousel ads provide more ad space, which is great for you as this allows you more room to promote your brand, products, or services.
Saving money as a business is always important, and carousels are a wonderful way of being able to advertise your business across LinkedIn in a more cost-effective manner, driving conversions at a lower cost.
Having the option to use up to 10 cards creatively to showcase your business is really important, and there are a lot of things that play a part in this. Carousels keep you adaptable and creative as much as possible.
LinkedIn Carousels Help Your Business Stand Out
Being able to stand out as a modern business is super important, and there are plenty of great ways of achieving this with LinkedIn carousel ads. A big part of generating leads with adverts is how much they can make your business stand out, and this is something you need to think carefully about as much as possible.
Here are some of the key considerations that you need to make when it comes to utilising your LinkedIn carousel ads for lead generation moving forward:
- They’re unique
- They address pain points and offer solutions
- They inform and educate
- They’re bite-sized
- They’re creative and colourful
- They boost engagement and CTRs
- They drive traffic to your business
- They let you tell a story
LinkedIn Carousels Generate Leads for You
Driving more leads as a business is a key part of how you are able to convert into sales and start bringing more money into your company. Do LinkedIn carousel ads generate leads? The simple answer here is, yes. Using compelling marketing content to prompt audiences to act is incredibly useful, and can be highly impactful as well.
There is no question that LinkedIn is crucial for advertising, and 43% of marketers have sourced at least one customer from LinkedIn. Being able to put carousels front and centre with your company marketing is one of the key steps you can take that will help you achieve success from this.
The fact of the matter is that LinkedIn carousel ads are a seamless and appealing way of reaching out to customers and making sure you connect with them in the right way. Here are some of the ways you can use carousel ads to generate more leads as a business:
Lead Generation Forms
Lead generation forms are one of the most effective ways you can generate leads. They are pre-filled forms containing professional information that advertisers can choose from. They are a great way of reaching out to customers and securing the possibility of fresh leads.
Call-to-action buttons are one of the best ways to generate leads in a LinkedIn carousel ad. CTA buttons can be an amazing way of being able to direct your potential customers to your Pinterest page, business website, or eCommerce store to find out more.
Another excellent way of being able to achieve success from this is to make sure you use Campaign Manager. This lets you download all your leads and use a CRM tool for integration, which in turn allows you to process the right data and focus on trying to convert leads more effectively.
Connect With Other Content
Connecting your audiences with other content and offers is really important. Much like the CTA buttons, you want to be able to drive people to places that you want them to go. For instance, YouTube is the second most popular website in the world, so being able to drive your customers to your YouTube channel can have a major impact on your business.
Experiment With Target Audience
Experimenting with your target audience could actually have a big impact on the effectiveness of your carousel ads. You have to refine your audience to improve conversions and ensure you are getting high-quality leads to work with.
Be More Personal
There is no question that the more you customise your carousel ads, the more you will be able to generate strong and relevant leads. This is something that can be powerful, as more than 67% of consumers believe content should be adjusted contextually to create a more personal experience.
Develop Your Own LinkedIn Carousels
Being able to develop your own LinkedIn carousels can have a major impact on your ability to take your brand to the next level. This is essential when it comes to trying to achieve more success and help you generate additional leads that you can convert into potential sales.
This is why it would be pertinent to hire a professional marketing agency like Creative Marketing (NW) Ltd to take charge of this for you. Our specialist LinkedIn carousels team is on hand to be able to capture the essence of your brand in these digital cards and work closely with you to develop the best possible outcome from your carousel ad.
You’ve learnt about creating LinkedIn Carousels. Now check out our other LinkedIn Ads blogs:
Are you ready to place a dynamic marketing agency at the helm of your LinkedIn marketing execution?
At Creative Marketing Ltd, we have all of the resources that any brand could possibly need to stand out for all of the right reasons. If this is something that you would like to find out more about, you can book a free consultation by scheduling a call with Creative Marketing (NW) Ltd on 01706 495091 or contact us here.