Running an eCommerce business is challenging, but it can be highly lucrative and rewarding as well. One of the best things you can do is to make the changes and additions required to enhance your eCommerce website, and make sure your company stands out better. This is something that you need to try to work on, and being able to give your business a much-needed shot in the arm is one of the best steps you can take to help with this.
There are loads of great reasons why you need to be looking to enhance your eCommerce company, and coming up with ways of being able to stand out is so important for long-term success. Whether it’s developing a strong influencer marketing strategy, crafting the perfect Shopify website, or developing cutting-edge landing pages, there is plenty you can do to enhance your eCommerce business.
Taking the right steps to do this can result in a boost in sales, and repeat business from customers. According to stats from Forbes, 79% of shoppers will shop online at least once per month, and this indicates a popular demand and a pool of shoppers you can target. In this blog we will explore some of the best ways of being able to give your eCommerce business a shot in the arm, and help to improve sales as a result.
1. Optimise Your Website for SEO
Search engine optimisation is one of the best and most effective tools your eCommerce business has in its arsenal. Whether you’re looking to utilise local agency SEO or SEO conversion optimisation, there is no question this is a key part of the eCommerce marketing process. You need to make sure your website ranks higher in search engine results pages, so you can be sure you gain more traffic and make more sales as a result.
In order to correctly optimise your website for SEO, there are a number of steps you can take, and this includes researching keywords your potential customers will be using to find products and services like yours. You need to do the best you can to incorporate these keywords or phrases into your content. This means incorporating them into things like website copy, blog posts, product descriptions, and landing page copy.
Furthermore, it is also imperative that you make sure your website is mobile-friendly too. According to Statista, the end of 2021 saw 54.4% of global website traffic generated by mobile devices. What’s more, Google now actually penalises websites that are not correctly optimised for mobile and mobile apps, so this is something you need to get right,
2. Use social media to promote your products
Social media is perhaps the single most important tool for a modern eCommerce business trying to drive traffic and sales to its store. Platforms like Facebook, Instagram, and Twitter allow for you to connect with a pool of potential customers, and to showcase your products and services more effectively. Creating strong profiles across a wealth of social media platforms, as well as ensuring that you are able to target the right audience is really important when it comes to making the most of this.
Once you have set up your social media profiles, you can start to market and promote the business more effectively. This means sharing high-quality images and videos to showcase your products and services. This is where things like YouTube marketing, corporate filming, and audio marketing. You also need to post product descriptions and include CTAs that will help to drive traffic to your website.
Statistics suggest that 75% of people research brands on social media before committing to making purchases with them, and this is why it is important to make sure everything looks amazing as much as possible. Making sure your company stands out, and boosting its reputation, is definitely something you need to get right as much as possible.
3. Offer free shipping
Free shipping is one of the most appealing steps an eCommerce business can take, and represents one of the most effective ways of being able to increase sales and reduce cart abandonment rates. According to data, 93% of buyers are encouraged to buy more products if free shipping is involved, and this is an important thing to consider as a business.
Another advantage of offering free shipping is that it allows you to compete with industry heavyweights, such as Amazon and Walmart. There are a few things to consider when it comes to implementing free shipping in your eCommerce store, and setting a minimum purchase amount to get free shipping is one of the best steps you can take to achieve this.
Free shipping is one of the best ways of being able to attract more interest in your eCommerce business, and drive more traffic to the website, thus increasing your opportunity for success with sales.
4. Use email marketing to nurture leads
Email marketing is one of the best and most effective ways of being able to nurture and convert leads into paying customers. Despite being possibly the oldest form of online marketing, email marketing is one of the most successful, and stats from Constant Contact suggest that it can bring an ROI of $36 for every $1 spent, making it an essential part of this process.
If you want to get started with email marketing you’ll need to collect email addresses from your website visitors and customers. Once you’ve done this, you need to make sure to utilise an email marketing platform such as Mailchimp in order to help you when it comes to making the most of this. This is crucial for being able to promote your products, educate your subscribers, and offer important discounts.
5. Use retargeting ads to bring back lost customers
Retargeting ads are a type of online advertising that targets users who have previously interacted with your website or products. Retargeting ads can be highly effective for bringing back lost customers and increasing conversions.
To implement retargeting ads, use a platform like Google Ads or Facebook Ads to create ads that target users who have visited specific pages on your website, added products to their carts, or abandoned their carts. You can also use retargeting ads to upsell and cross-sell products to customers who have already made a purchase.
6. Use customer reviews to build trust
Customer reviews are one of the most powerful tools for building trust and credibility with potential customers. According to a report by BrightLocal, 84% of people trust online reviews as much as personal recommendations.
To encourage customers to leave reviews, send follow-up emails after they’ve received their products asking them to leave a review. You can also offer incentives like discounts or free shipping for leaving a review.
7. Use live chat to provide real-time support
Live chat is a great way to provide real-time support to your customers and improve their shopping experience. Live chat allows customers to ask questions and get answers quickly, which can lead to higher satisfaction and repeat business.
To implement live chat on your website, use a platform like Intercom or Drift. You can also use chatbots to automate responses to frequently asked questions and provide 24/7 support. It is vital to make sure you provide live chat options for your customers, and this is going to help a lot when it comes to improving customer support and services.
There are a lot of things that play a role in this, and you need to make sure you focus on getting the perfect live chat options to allow customers better communication with your brand, as well as allowing them to enjoy better and more hands-on customer support.
Closing Thoughts
By implementing these easy-to-use hacks, you can give your eCommerce store a shot in the arm and boost your sales. Remember to focus on SEO, use social media to promote your products, offer free shipping, use email marketing to nurture leads, use retargeting ads to bring back lost customers, use customer reviews to build trust, and use live chat to provide real-time support. With these tactics in your arsenal, you’ll be well on your way to eCommerce success.
By making use of companies like Creative Marketing (NW) Ltd, and the amazing eCommerce services we have to offer, you can really take key steps towards making sure your business thrives and evolves in a positive and successful way.
