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Anchor text is a term for clickable text that features a hyperlink within it. For SEO purposes this allows a marketer to provide context to a claim or direct the reader to a particular product or website. Anchor text is usually recognized as the text will be in a different colour from the rest, or maybe underlined. However, the easiest way to tell is by hovering your mouse over the text, it generally changes from an arrow to a hand.

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