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This stands for “Software as a Service”. They provide the user with their software which will allow the user to execute tasks they may struggle to do themselves. This is relevant to digital marketing, as there may be a marketer whose product is a SaaS. There are many examples of this such as Dropbox, Google, Asana, Slack and much more. The benefit of this is it saves companies from having to buy new hardware or software & usually only incur a subscription fee in order to use the software.

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