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SEO or “Search Engine Optimisation” is the process of using search engine results in order to increase a website’s visibility within organic search results.

You essentially use the most commonly asked questions (in regards to the website that needs visibility) to create content that is flagged by search engines that are deemed relevant to the question.

Due to the content being relevant, it in turn creates more traffic to the website that is optimising ‘SEO’ which should result in a higher conversion rate.

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