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A target audience is a specific group of people who share certain characteristics that makes them most likely to visit, buy from, or engage with a website, app or any other digital channel. The target audience is considered the most when it comes to marketing, though there can be more than one audience.

Here’s an example of a target audience. A retailer that specifically sells baby products like cots, swaddles etc would have first-time parents as one of their target audiences.

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