Want to speak with us?

Search
Close this search box.

In digital marketing terms, the tone is referencing how a business conveys conversation to its customers/potential customers in online spaces. Tone can help identify a brand as unique, professional, and even incompetent.

As an example, a brand that responds to a customer query with accusatory, offensive, and insensitive language has a bad tone, which in turn damages the business’s image and customer engagement.

Leave a Reply

Your email address will not be published. Required fields are marked *