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How Digital Marketers Can Use ChatGPT in 2024

As a modern company, you cannot stand still when it comes to improving and advancing, otherwise you’ll be left behind by your rivals. One of the biggest technological developments that has occurred in recent times is the emergence of ChatGPT.

This advanced natural language processing tool is set to revolutionise the internet, as well as the way we are able to do business. Interacting with customers in fresh and unique ways is so important, and this is something that will transform the way businesses are able to do this. In this blog post, Creative Marketing Ltd will explore what ChatGPT is, how it can be transformative for digital marketers, as well as ideas to help you utilise it effectively.

Computer Screen With ChatGPT Webpage

What is ChatGPT?

ChatGPT is an advanced AI tool that is capable of generating human-like responses to user queries on a real-time basis, as well as following prompts accurately. The programme uses a deep learning algorithm that is trained using massive amounts of text data, leading to greater understanding of the context and conversation, as well as providing relevant responses as well.

As you would imagine, there are going to be a lot of the top digital marketing agencies in 2023 looking at the best ways of utilising ChatGPT, and Creative Marketing is definitely going to be one. Coming up with some of the best ways of implementing this in order to help enhance marketing strategies over the coming year. According to digital marketing stats for 2023, AI can really help boost SEO engagement, and ChatGPT is certainly going to be leading the way in this regard. 

How ChatGPT Could Be a Digital Marketing Game-Changer

ChatGPT certainly has the potential to be a game-changer when it comes to improving your digital marketing strategy, and there are so many advantages to using this. Here are some of the leading ways in which ChatGPT can change things for you as a digital marketing agency. 


Automation is a massive part of any digital marketing process, as well as a brilliant way of making a more efficient and productive strategy. This is something that ChatGPT can help you with considerably. Automating many different elements of your marketing strategy can play a massive part in saving your company time and money. What’s more, you can use ChatGPT to help you to automate your email marketing campaigns in order to get the best possible conversion rates.


Personalisation needs to be a core component of your business marketing strategy. Creative Marketing’s personalised marketing solutions allowed us to thrive during the pandemic when many people were looking for side hustles and needed a bespoke marketing approach. This is something we excel at being able to offer, and ChatGPT is going to help even more with that through its machine learning algorithm and customer data analysis. 

Lead Generation

Lead generation is a key element of any business marketing strategy, and this is something that ChatGPT can help you with as much as possible. Being able to use personalisation and data analysis is one of the best things you can do that will help you when it comes to improving your lead generation, and this can help you secure more opportunities. 

User Engagement

User engagement is a major part of marketing for any business, no matter whether they are one of the major fashion agencies of 2023, a recruitment consultancy firm, or an IT security startup. Social media engagement is one of the best ways of achieving this, and ChatGPT can do a lot to help with this by analysing interactions and click habits, as well as providing a seamless customer experience.

Ideas for How Marketers Can Utilise ChatGPT in 2023 & Beyond

There are loads of great ways in which ChatGPT can help improve things for digital marketers in 2023. In fact, it should be a core part of any long-term digital marketing plan that can bring about development and success for businesses.

ChatGPT On Computer Screen


One of the core advantages of ChatGPT for modern businesses is the fact that it is brilliant for brainstorming. There are loads of great elements to using this AI, and it is perfect for providing prompts that will help with things like content ideas, videos, research, and social posts. 

Multi-channel marketing

ChatGPT can be integrated with several digital marketing channels such as email, social media, and chatbots. This enables businesses to engage with customers on multiple platforms and provide a seamless customer experience. By using ChatGPT to automate these interactions, businesses can save time and resources and improve customer satisfaction.

Product recommendations

ChatGPT can be used to provide personalised product recommendations to customers based on their preferences and purchase history. 64 million people use Shopify, and that is a massive number of potential customers, so being able to personalise products is a great way of boosting sales.  By analysing customer data, ChatGPT can suggest products that are relevant to the customer and increase the likelihood of a purchase. 

Will ChatGPT Replace Digital Marketers?

A lot of people worry that their roles may be replaced in the future, but ChatGPT replacing digital marketers feels unlikely to happen any time soon. Instead of viewing ChatGPT as a replacement for digital marketers, it should instead be viewed as a tool that can help with strategising, and it still requires human oversight to ensure brand alignment and accuracy. 

It can and should be used as an important and essential resource that can free up time and money, allowing marketers to focus on developing greater innovation and creativity in their strategies. What’s more, it is an integral tool for providing insights into customer behaviour and preferences, and this allows you to make more data-driven decisions that are going to boost the business, and allows you to achieve greater success.

Automation is the Future

As technology continues to evolve, automation is becoming an increasingly important part of digital marketing. ChatGPT is just one example of the many AI-powered tools that can help businesses to automate their marketing processes and improve customer engagement. In fact, AI, and specifically ChatGPT, are already a core part of any digital marketing glossary. By utilising ChatGPT, businesses can automate better and save time, money, and resources in the process. 

ChatGPT Webpage

Closing Thoughts

ChatGPT is an essential tool that many businesses can benefit from in the modern world. It is a vital component that can be used to transform digital marketing and make sure you are being able to make the most of your company’s marketing strategy. It is crucial to be able to harness the power of this AI in order to make a strong difference to the way you present your business. 

It is essential that you come up with some of the best ideas you can use that are going to help you improve your business effectively. With more than 40% of US adults aware of ChatGPT already, there is little doubt its reputation will grow over time. As automation continues to play a key role in digital marketing, it is important for your business to embrace these new technologies.

Looking for more than just facts? Get in touch with us to help level up your digital marketing today.

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Kasim Javed

Head of Creative Marketing

Hi! I’m Kasim, the founder of Creative Marketing (NW) Ltd. I love what I do and thoroughly enjoy speaking with business owners. Pencil in a call with me for a chat.