Want to speak with us?

Search
Close this search box.

How Do I Run Google Ads in 2024?

Google Ads is one of the absolute best ways for your company to be able to reach its target audience, and promote your products and services. These days, running a successful Google Ads campaign requires a strategic approach that is going to involve evolving digital landscapes, user behaviour, and technological advancements. Being able to run Google Ads can make a huge difference to your company, and the way in which you run it can make a huge difference.  There are so many advantages you need to keep in mind when you are looking to improve the right way of being able to achieve this. In this blog post, we are going to look at the best ways of being able to run Google Ads in 2023, as well as explaining why Creative Marketing is the best choice to help you achieve success with your advertising campaigns. 

Understand the Basics of Google Ads

In order to be able to utilise the best possible Google Ads campaigns, you first need to gain an understanding of the basics of Google Ads. This is something that is going to help you excel as a company, and there are plenty of elements that play a role in this moving forward. Google Ads has a lot of different factors that you need to consider, and this is something that you need to keep in mind. Understanding the basics of this essential advertising platform is so important for learning how to use it successfully. Here are some of the key foundational principles of Google Ads, to give you a better understanding of how it works, and how well you can use it.

What is Google Ads?

Google Ads is an online advertising platform from Google that allows your business to display marketing ads via Google’s search engine. This is a great way of being able to help your ads rank near the top of the search algorithm, and rate highly on Google SERPs.

How Does Google Ads Work?

Google Ads works via a pay-per-click model, which is really good for you, as it means your business only pays when a user clicks on your ad. The specific keywords and phrases you choose can help with ranking, as well as the bid amount, and the quality score of your ad. 

Why Use Google Ads?

Google Ads comes with so many wonderful benefits that can be absolutely essential for a modern business. It allows you to improve the quality and focus of your business ads so that you are able to rank more highly, as well as attracting more people to the business in the right ways.

Running Google Ads in 2023

Being able to run Google Ads effectively in 2023 is so important, and sets you apart from your competitors in so many different ways. There are plenty of factors that you need to get sorted when it comes to improving your business, and how it can be successful, and this is one of the key components of that. Trying to make this work for you is so important, and there are a lot of things that you need to get right to help with this process.  If you want to stand out as a successful modern business, it is important to make sure you master Google Ads, and make them work for you. At Creative Marketing, we can be your guiding partner through this, and we will help you to get a handle on this process. Here are some of the key ways of running Google Ads effectively in 2023:

Define Your Goals

One of the best things that you need to get right is defining your advertising goals in a number of great ways. There are so many different things that will help you with this, and you need to know what your goals are to be able to run Google Ads effectively. Whether this is increasing website traffic, boosting online sales, or generating leads, these objectives will help your ad campaign to grow.

Keyword Research

Keyword research is a core element of this process, and one that is going to help you make the right choices for the future. This is something that you need to think about when you are looking to boost this process as much as possible. Creative Marketing can oversee your keyword research, and this is something you need to try to get right as much as possible in order to make full use of Google Ads. 

Competitive Analysis

Making an analysis of the competition is something that plays a role in helping to understand your rivals, and what they are doing well. It is also a great way of being able to improve this process, and can play a huge part in taking your business to the next level too. So, making sure you are doing analysis on your competitors is a key part of running a successful Google Ads campaign.

Account Setup

Setting up your Google Ads account is one of the first and most important steps in the process, and creating a well-structured account hierarchy is vital for helping you to boost your campaigns, and tailor your products and services to specific target audiences.

Compelling Ad Creation

Compelling ad copy is the most important part of generating buzz and interest from any ad, and this is something that you need to try to work on as much as possible. Teaming up with experts like Creative Marketing, who can take steps to look after your copy, and make sure it is as great as possible. 

Landing Page Optimisation

Landing page optimisation is one of the best things you can do that is going to help you improve your website and how well it shows up in search results. This is one of the first courses of action that needs to be taken, and there are plenty of ideas that you need to use that will help you improve this. 

Why Choose Creative Marketing for Your Google Ads in 2023?

Finding the right help and support to make the most of your Google Ads campaign is essential, and this is why you need to team up with us at Creative Marketing. We have a team of professionals on hand to be able to help you improve your understanding of Google Ads as completely as possible. There are so many factors you need to consider here, and this is something that you need to make the most of moving forward.  We have the right tools in place to make your business thrive with Google Ads, and understanding the best way to use this can make a huge difference to your success. Here are some of the key reasons why you need to think about working closely with us to help you achieve success, and what we can offer you.

Expertise

We bring a level of experience to the process that is difficult to match, and this is something that helps to make us a key part of your Google Ads process. We are dedicated and talented in this arena, and can use the skill sets of our team to help you get the most out of your campaigns, and to achieve long-term success. 

Tailored Solutions

We also offer tailored solutions that will help you to create and develop the ad campaigns that are best suited to your company. We understand that every business is different, and being able to benefit from bespoke advertising strategies can make a huge difference. 

Transparency

These days, transparency is more important than ever, and this is something you need to try to make sure you get right. By working with us, you can ensure that your company is doing things in the most transparent way possible. We provide regular and comprehensive updates and reports, detailing the performance of your campaigns as much as possible. 

In Conclusion

Google Ads is going to be one of the most powerful forms of business marketing in 2023, and there are loads of things to think about with this. When it comes to improving your business, and making the right choices, you need to team up with Creative Marketing in order to try to make the most of this process, and ensure that you get this right as much as possible. 

Kasim Javed

Head of Creative Marketing

Hi! I’m Kasim, the founder of Creative Marketing (NW) Ltd. I love what I do and thoroughly enjoy speaking with business owners. Pencil in a call with me for a chat.