There’s no doubt that 40% of LinkedIn users log on daily, and this is a huge pool of people that your business could be targeting. Yes, other social media sites play a massive part in helping promote your brand. Facebook has more than 2.9 billion monthly users, for instance. But, LinkedIn offers something a little different for you as a business owner.
As such, it is very important to think about the best ways of promoting and advertising your company more effectively. There are so many ideas that will help you when it comes to making the most of this, and to post a LinkedIn carousel is a great place to start.
The LinkedIn algorithm is always changing, and this means you need to be malleable and come up with ways of keeping up to date. LinkedIn carousels are a great part of how LinkedIn advertising works, and you need to understand the appeal of these, and the best ways to utilise them as a modern business.
Why are LinkedIn Carousels so popular?
There is a key reason why business owners value LinkedIn carousels so much, and one of the key ones is because of the impact they can have on your marketing strategy. It is vital to be able to embrace LinkedIn as a platform for advertising, and carousel ads give you a great way of being able to achieve.
As a business, it is essential to be able to take the right steps to help you reach more visitors, and enjoy greater lead generations. This is something that requires a strong marketing plan, in which carousels play a big part. They are a wonderful way of combining graphics, video, and copywriting skills in order to stand out as a business.
Making sure your business looks great and is well-presented online is essential for attracting interest and driving traffic to your website, and carousels are a wonderful way of achieving this. Being able to utilise the owner of LinkedIn carousel ads in order to improve your business advertising is essential.
Understanding the best ways of being able to use carousel ads to improve your business is essential, and this is something that plays a big role in this process. Marketers using LinkedIn ads can reach an estimated audience of 808 million, so start developing carousel ads to improve company marketing.
Creating a LinkedIn Carousel
There are a lot of things that you need to keep in mind when you are looking to create a LinkedIn carousel, and designing the carousel itself is one of the best things you can do here. You have to think about the kind of content you’re going to use, as well as focus on colour and design too.
The right LinkedIn carousel ad can have so many benefits for your company’s online marketing strategy and is a wonderful way of engaging and connecting with your customers more effectively. This is why you need to understand the best ways of being able to create the right kind of carousel, and this is something you need to get right as much as you can.
When you are looking to improve your LinkedIn marketing, it is important to focus on the different elements you can use. PPC generates twice the visitors that SEO does, but it is also important to spread a diverse range of different marketing options, and LinkedIn carousel ads are a great way of achieving this.
Here are some of the best things you need to consider when it comes to improving your chances of this, and creating a LinkedIn carousel ad more effectively:
Use Canva
Canva is one of the best options that you can use to help you develop perfect carousel ads to improve your company’s marketing. Helping your LinkedIn community grow is vital, and Canva provides the ideal template to help you post a stunning LinkedIn carousel.
Here is a step-by-step guide on how to create a LinkedIn carousel in Canva:
- Open Canva and create the design using the standard LinkedIn carousel post size. This is 1080 x 1080, but if you’re looking to put two posts next to each other it should be 2160 x 1080.
- Click on the ‘Show Rulers’ tab underneath the ‘File’ tab.
- Click and drag to show where the posts separate; this will be in the middle, and you’ll be able to see the two posts side by side.
- Now it’s time to work on the design, which you can do by adding background colour, as well as the right image.
- Taking steps to improve the graphics in your carousel is essential, as well as adding some quality copy. You can find free images from a variety of sources, and being able to add some flair to your ad is crucial.
- Add whatever elements you want from the free templates to get the outcome that best fits your needs and branding.
Free Easil Template
Easil is another online platform that offers free templates that are going to help you when it comes to posting a LinkedIn carousel in the best and most effective way. There are lots of things to consider here, and one of the essential components here is to make sure you come up with some of the best ideas that will allow you to post the perfect LinkedIn carousel.
- Create a free account
- Click on ‘Create Design’ to enter the template area
- Choose the right sizing
- Check out our range of templates
- Update images, video and text
- Add extra pages where necessary
- Adjust the font and colour to match your branding
- Download once you have completed your design
Posting on LinkedIn
When posting on LinkedIn, it is important to think about some of the best ways of being able to achieve this. You have to think about the best ideas involved in posting carousels on LinkedIn, and taking inspiration from other brands can help considerably with this.
Some of the most common types of carousels you will find tend to come from beauty brands and clothing brands, and you can check out a popular brand like Too Faced Cosmetics on Twitter, in order to see how they advertise and use things like visuals and compelling copy.
There is a lot that you should think about when it comes to creating enticing LinkedIn carousel ads, and understanding the best ways of posting them on LinkedIn can make a massive difference. The user interface is really accessible, and a great way of helping you learn the ropes in a fast and effective way.
- Head to the ‘Start a Post’ section
- Click the ‘Carousel’ button (after the Photo and Video buttons) and the UI takes you through the relevant steps:
- Create a carousel file, using JPEG, PNG, or MP4
- Sort out the order of your carousel, and rearrange it to get the best outcome
- Add alternative text by clicking on ALT
- Once you are finished, click on ‘Done’
Some Things to Consider
When you are trying to post a LinkedIn carousel ad, it is important to make sure you come up with some of the best options to help you get the right outcome from this. You need to make sure you think about some of the best options that will help you to create and post the best possible carousel to make your brand better.
It is important to think about some of the optimum changes you can use to make your carousel stand out, and this also means deciding on the type of carousel you are going to use. There are a couple of options to think about here, and you can use these ads to promote a product/service or to provide information to customers.
For instance, you might be running an eCommerce business, and looking for ways of helping your store and brands to stand out. With 5.6 million stores available on the Shopify platform, it’s important to come up with ways of generating more leads and driving traffic to your business.
Closing Thoughts
LinkedIn is one of the best and most effective platforms on which to promote and advertise your brand. More than 857 million people can be reached with LinkedIn adverts, so it is important to make sure you come up with some of the best ideas to help you advertise and promote your company effectively.
Being able to create top-quality LinkedIn carousel ads is one of the best things you can do to improvise this process. It is important to come up with some of the best ideas that will help you to improve this and using templates to help you post your carousels is really important. It’s crucial to think about the best ways of boosting your branding through visuals such as graphic design, videos, and copy.
You’ve learnt about creating LinkedIn Carousels. Now check out our other LinkedIn Ads blogs:
Why Should I Choose a Digital Marketing Agency Near Me?
What Are the Ad Specs for LinkedIn?
Top 10 Best Examples Of LinkedIn Carousels
50 Powerful LinkedIn Statistics For B2B Marketing In 2023
Are you ready to place a dynamic marketing agency at the helm of your LinkedIn marketing execution?
At Creative Marketing Ltd, we have all of the resources that any brand could possibly need to stand out for all of the right reasons. If this is something that you would like to find out more about, you can book a free consultation by scheduling a call with Creative Marketing (NW) Ltd on 01706 495091 or contact us here.
