In a highly competitive modern business world, gaining an edge is fundamental, and there are a number of things that will help with this. One of the best ways of being able to market your products and services effectively these days is to make use of Google, and search engine results pages (SERPs).
One of the popular ways of being able to achieve this is to make use of Google Ads, which are a common choice for a lot of businesses. But, how much are they actually worth it over organic SEO leads? And, what impact can they have on helping to improve your business? 65% of people click on ads when making purchases, so it is important to be able to make the most of this. In this blog post, we will attempt to explore how many people actually click on Google Ads, and what you could do to try to improve this, as well as whether this is the right choice for your business.
What are Google Ads?
Google Ads, also known as Google paid ads, are a form of business marketing that involves using a bidding system to buy clicks to a website. These ads are sometimes also called “banner ads” and they tend to show up at the top of Google search results. Paid ads tend to be linked to specific locations of keywords in order to help narrow down searches, and attract the attention of potential customers with buyer intent.
The quality of these ads is very important to get right because, according to Search Engine Land, Google took down 2.7 billion bad ads in 2019. It is important to ensure this does not happen with your Google Ads, and that you are able to attract as many people as possible, as much as possible. There are a lot of things to consider when it comes time to use Google Ads and making this work for you as a business is essential.
Google Ads and PPC
Google holds 73% of the paid search market, so this definitely needs to be the focus for companies looking to utilise paid ads. It is important to understand a little about how these ads work, and what your company can do to improve them. The main way in which this works from a business perspective is through pay-per-click, or PPC. This is where you pay Google every time a user clicks your ad, and the pricing can vary quite a lot.
One of the main concerns here is that you will have to pay for each click regardless of whether or not the clicks convert into paying customers. According to reports, PPC can generate twice the number of visitors compared to SEO, so it is important to use this to your advantage, but you also have to remember that SEO is free, and will be better for long-term results as well.
Why You Should Use Them
There are plenty of advantages to using Google Ads and PPC, and this is something that you need to consider as a business. Businesses looking to maximise short-term results will need to consider the advantages of using Google ads. You can focus on customers who have a higher likelihood of making purchases, as well as helping your business develop a presence in Google search results.
Google Ads can provide more visitors than regular SEO as well as being far easier to implement immediately, and this makes them attractive for a lot of business owners. You have to understand the best ways of using Google Ads to make a big difference, and this is going to help your company thrive. Understanding how to make Google Ads work for you is really important for increasing the number of clicks, and making conversions.
How You Can Make Google Ads Work for You
The biggest element that plays a role in helping make Google Ads work better for you and your business is how to improve your click-through-rate (CTR). There are a number of factors that can help you to achieve this, and you need to make sure you are focused on doing your best to improve your ads and boost CTR in the process as well.
Being able to improve the CTR of your ads can bring more paying customers to your door and this can make a massive difference. Here is a breakdown of some of the best and most effective ways of being able to improve your CTR, and make Google Ads work for you.
- Get your keywords right
- Make sure you utilise negative keywords too
- Connect with your potential customers emotionally
- Make a special offer visible in your headline
- Narrow down your audience
- Don’t overthink it; keep things simple
- Ensure you have a CTA
- Create the best ad you possibly can
How Many People Click on Google Ads?
So, one of the most pertinent questions that you need to consider as a business is how many people actually click on Google Ads, and what this means for your business. You have to think about how many people click as well as what you can do to improve the click rates, and make sure people are more likely to click on your ad and convert to committed buyers.
Now, whether people click on paid ads, and how many click on them, depends largely on the factors that are in play (more on these later). But, statistics confirm that people do click on paid ads, but it is a very small percentage of people. The figures are fewer than 10%, and it is believed that the average CTR for Google Ads is 4-6% according to WordStream, but some sources cite it as low as just 2%. This means it is imperative that you are producing the most high-value Google Ads you can, and really maximising the value of the clicks you get.
What Affects Whether They Click on Google Ads?
There are a number of factors that can impact whether or not people are likely to click on your Google Ads, and understanding these factors can help you to provide better ads and improve your CTR in the process. So what factors play a role in impacting whether or not someone is likely to click on your Google Ads?
- Age of the visitor (under 33s are less likely to click a Google Ad)
- How well marketed the ad is
- Catchy title or headline
- They are the right demographic
- They have buyer interest
- The ad is optimised for the device they are using
Is Google Ads the Best Bet for Your Business?
One of the key decisions you need to make as a business is to determine if Google Ads is the right choice for you. There are many factors to consider here, and it is clear that there are a lot of advantages to using Google Ads. However, there are also reasons why it would be better for your company to consider sticking with SEO instead.
Organic searches have a far higher CTR than paid ones; what’s more, Sparktoro reports that organic searches on Google are responsible for more than 59% of the web traffic in the entire world! Making the choice as to which is better for you is going to be largely subjective, but it’s clear that SEO benefits the long game.
As you can see, people do still click on Google Ads these days, but the percentage is small, meaning the margin for error is also small. This is why it is imperative to ensure that you are doing all you can to create the best-quality Google Ads possible. There are so many things that play a massive role in this and you need to try to decide if Google Ads are the optimal choice for your business.
Are you ready to place a dynamic marketing agency at the helm of your LinkedIn marketing execution?
At Creative Marketing Ltd, we have all of the resources that any brand could possibly need to stand out for all of the right reasons. If this is something that you would like to find out more about, you can book a free consultation by scheduling a call with Creative Marketing (NW) Ltd on 01706 495091 or contact us here.