TikTok is one of the most popular social media platforms for individuals and businesses, but access management is a minefield.
To manage TikTok for a business, client, or team member, you must grant or request proper access to the correct accounts. We cover everything you need to know below with advice from our social media experts.
Let’s jump in!
- Managing a personal TikTok account requires sharing a username and password, although if 2SV is enabled, you also need a verification code.
- Managing a business TikTok account requires adding team members to a TikTok Business Centre You can then set their permission level.
- Granting access to external partners such as web agencies is as easy as adding their Business Centre ID and selecting an access level.
- To request access to ad accounts, members/partners can request access within the TikTok Business Centre – look for the ‘Assets’ menu.
Granting Access to Your Personal TikTok Account
You only need to share your username and password with someone to let them manage your personal TikTok account. This will give them access to your posts and settings, letting them make changes for you, such as adding and deleting content.
Sharing your login details is dangerous due to the risk of hacking, so only share them over a secure and encrypted communication channel like WhatsApp.
You can also see who’s logged into your account:
- Open the TikTok app and tap your profile picture.
- Go to Settings and Privacy > Security and Login.
- Select Manage Devices to view and remove access.
While not the most secure TikTok access method, sharing your login details is the only way to share full access to a personal TikTok account in 2023.
For an extra layer of security, consider enabling two-step verification – however, remember this will make it trickier for others to access your account.
Setting Up a TikTok Business Account
You need a TikTok Business Account, consisting of a Business Centre and Ad Account, to run advertising and grant access to a team.
Business Centre is a hub for organisations and agencies to securely manage multiple TikTok ad accounts, users, assets, and finances.
Here’s how to set it up:
- On your desktop, go to TikTok For Business and log in.
- Follow the steps to create a Business Centre connected to your TikTok account.
- Under Assets, click Add Advertiser Account and create a new one.
- Complete the business verification steps for TikTok to approve your ad account.
Once approved, you’ll have a Business Centre and Ad Account ready to manage TikTok professionally. Adding team members is relatively easy, and those team members will have access to your account for management purposes.
The Ads Manager account is a separate but complimentary account to TikTok Business with the ability to build advertising campaigns.
Creating your account is easy:
- Visit this page.
- Log in or sign up.
- Link your accounts together.
Remember – you need both accounts to set up and manage ad campaigns in TikTok.
Adding Team Members
With a Business Centre, you can now add internal team members and grant access.
To invite members:
- Go to Users > Members > Invite Member
- Enter the email address of the member.
- Select their permission level.
- TikTok will send them an email invite to join your Business Centre.
Note there are also two types of Business Centre accounts: Administrator and Standard Member. Only an Administrator can request TikTok account access from the Business Centre and permit Business Centre members to use a TikTok account. Additionally, only an admin can use TikTok to identify content for Spark Ads.
Adding External Partners
For external partners like agencies, freelancers, or clients, you’ll need to connect your Business Centres. For example, Creative Marketing Ltd is an external partner, so we will use this account to manage your ad campaigns.
Here’s how you can add external partners to your TikTok ad accounts:
- Get your partner’s Business Centre ID.
- Go to Advertiser Accounts > Partners.
- Enter the partner’s ID and select their access level.
- Your partner will get an email to accept your invitation.
Once connected, partners can access your ad accounts with the permissions you set. For example, you can grant access to only specific accounts.
Requesting Access to TikTok Accounts
If you need to manage TikTok for a client or friend, you can request access to their personal or business accounts.
To access a personal TikTok account, ask your client to share their username and password. You can then log in and post content on their behalf (note that if two-factor authentication is set up, you need access to the person’s device – the way around this is to ask that person to send you the verification code).
To request access to their Business Centre:
- Login to your TikTok Business Centre.
- Go to Advertiser Accounts and select Request Access.
- Enter your client’s Advertiser Account ID and choose your permissions.
- Your client will receive your request and can approve access.
Your client might also need to scan a QR code to link your Centres for full advertising access.
Best Practices for Managing Access
When granting access to TikTok accounts, keep these tips in mind:
- Only share logins with people you trust entirely. Don’t post the password publicly.
- Start with lower permission levels, then increase as necessary.
- Set up two-factor authentication for an extra layer of security.
- Revoke access immediately if any team members leave the company.
- Review connected Business Centres and permission levels monthly. Remove any that are no longer needed.
- Ask clients to scan the QR code to give you full advertising capabilities.
- Never buy TikTok followers, likes or views, as this can get accounts banned.
These tips will keep your TikTok accounts secure while allowing you to manage access and collaborate effectively.
Managing access to TikTok doesn’t have to be complicated.
By setting up Business Centres, adding partners, and requesting access properly, you can work with a team to grow your TikTok presence – but be sure to implement security best practices to keep your account secure.