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20 Snapchat Statistics of 2024

There are approximately 4.6 billion global active social media users today. There was a time when many people believed that social media and digital technology had already reached their limits. However, Snapchat emerged in 2011, introducing unique approaches to sharing pictures and videos digitally.

Snapchat has proven over time to be a hard nut to crack even though many believed its prospects were limited. According to the most recent data, Snapchat continues to compete powerfully with Facebook, WhatsApp and Instagram. The social media platform is one of the most popular today as it keeps making improvements to expand its customer base and market dominance.

It’s crucial for marketers to stay current on the most recent data as the popularity of this app rises. This is because Snapchat has become one of the top marketing channels for marketers all over the world. Its reach is promising with millions of users using the platform for various activities daily.

Snapchat gives marketers the opportunity to interact with their audience in real-time. It works especially well for interactive storytelling and localized campaigns. So perhaps it’s time for us all to take a deeper look at Snapchat and evaluate some amazing statistics. In this article, we’ll be delving into the most recent Snapchat statistics, trends and facts. Read on to learn more.

Top Snapchat Statistics

There are some amazing facts you need to know about Snapchat. Below are some top Snapchat statistics:

1. There were 332 million Snapchat active daily users in the first quarter of 2022

Snapchat has grown to be one of the most widely used social messaging and photo-sharing platforms globally since it was launched in 2011. The information provided by Statista sheds some light on how rapidly Snapchat’s user base has expanded over time.

In 2014, Snapchat had just 46 million daily active users. By the second quarter of 2019, the number of users had increased to 203 million. By the second quarter of 2022, it had increased to 332 million.

Millions of individuals use Snapchat every day, thanks to its intriguing features. Nothing is more satisfying than when an app operates quickly without any apparent delay. You can privately send texts, images, or videos to people using Snapchat. This is one of its fantastic features that intrigue users.

Number of daily active Snapchat users from 1st quarter 2014 to 1st quarter 2022 Number of daily active Snapchat users from 1st quarter 2014 to 1st quarter 2022

2. The current record for the longest Snapstreak is at a remarkable 2597+

The current record for the longest Snapstreak is at a remarkable 2597+. The introduction of the Snapstreak feature motivates users to continuously make snaps. Snap Inc. recently declared that they had experienced a boost in the overall number of snaps made daily.

The estimate was a mind-blowing 5 billion. According to the company, users now send 7% more snaps on newer phones than they did with previous Android smartphones.

Longest Snapchat streak: Amy Brogan and Adao Barai Dafe, 2597 (June, 10th 2022) Longest Snapchat streak: Amy Brogan and Adao Barai Dafe, 2597 (June, 10th 2022)

3. Snapchat spends between $400 million to $ 1.1 billion on cloud services

Snapchat must incur large costs for a variety of outlets. This is a necessity given its focus on growth and engagement. There are some quite interesting statistics and facts about this. Snapchat incurs huge yearly expenses on Amazon AWS and Google cloud services.

The contract with Google Cloud is worth $2 billion and requires a minimum annual expenditure of $400 million. The agreement with AWS comes with a total expenditure of approximately $1.1 billion.

Image showing yearly expenditure by Snapchat on Amazon Web Services from 2017 to 2022 Image showing yearly expenditure by Snapchat on Amazon Web Services from 2017 to 2022

Snapchat Demographics Statistics

You’ll have a better idea of Snapchat’s most active users if you are aware of their demographic statistics. Use these Snapchat demographics statistics to create a data-driven strategy and successfully engage with your target audience on the platform.

4. The largest Snapchat audience is in India

As of April 2022, India had the largest Snapchat user base globally with an audience of 144.35 million users. One of the reasons for this is that the app has localized its content in 9 Indian languages. This has helped to promote the idea of inclusivity and knowledge of Indian culture and values.

The United States came in second with a Snapchat audience base of more than 107 million users. France comes in third on the list with 24.7 million users. It is followed by Pakistan and UK with 22.25 and 21.35 million users respectively. By 2024, it is expected that the photo-sharing platform will have more than 400 million users worldwide.

The majority of users claim to use the app as a means of staying in touch with friends and family.

Image showing leading countries based on Snapchat audience size as of April 2022 Image showing leading countries based on Snapchat audience size as of April 2022

5. Luxembourg has the highest Snapchat audience reach globally

According to Snapchat statistics, the country with the largest audience reach by country is Luxembourg. A breakdown from Statista reveals that Snapchat can assist a marketer in connecting with 80.2% of Luxembourg’s audience members of all ages.

It is followed by Saudi Arabia which has an audience reach of 72.2%. Norway and Bahrain come next with 70.4 and 57.5% respectively. Marketers could benefit greatly from Snapchat audiences.  Snapchat has recently enhanced its targeting capabilities with the Snap Audience Match.

This feature enables brands to target existing audiences on the platform using their own data, such as email addresses and mobile device IDs.

Image showing countries with highest audience reach as of January 2022 Image showing countries with highest audience reach as of January 2022

6. Users spend about 30 minutes daily on average using the Snapchat app

Snapchat demographics show users spend about 30 minutes daily on average using the app. This is an impressive indication of the popularity of the platform. The Snapchat app majorly utilizes visual communication formats.

Snapchat gives users the option of sending each other photos or videos directly, as opposed to text or even media posts. Thus, the platform’s foundation is entirely made up of media. Moreover, the majority of Snapchatted media is deleted after 24 hours.

There are many reasons why users spend a lot of time using the app. A major reason is that it is much more user-friendly than other Android messaging apps. The younger generation finds it even more user-friendly.  They’ve grown to rely on it as their primary method of communication. They all have friends who use the app and are fully aware of how it works.

Source: Business Insider Source: Business Insider

7. 52.9% of Snapchat’s users are female

According to Snapchat’s user demographics, 52.9% of its users are female. This is comparable to a number of other social media platforms. It is an additional illustration of the intriguing demographics associated with this photo-vanishing social app. Snapchat is a fantastic resource for single women.

It enables them to interact with potential dating partners in a lighthearted, interesting way. Snapchat also helps them browse through the Snapchat profiles of other single users. Single women also value Snapchat’s block feature because it makes it easy for them to end conversations with men they no longer find interesting.

Women also have a tendency to value creativity more than men do. Snapchat is the perfect social media platform for creativity because it enables female users to take pictures and videos of pretty much anything and anyone. They could easily add customized text, use emojis, experiment with filters, add drawings to photos, and do so much more.

We have more ladies using Snapchat because it readily encourages female creative thinking and uniqueness.

Image showing global distribution of Snapchat users by gender as of April 2022 Image showing global distribution of Snapchat users by gender as of April 2022

8. Snapchat consistently ranks as the most important social network for teenagers in the United States

In the third quarter of 2020, the photo-sharing app Snapchat was used by 48% of American internet users between the ages of 15 and 25. Since the spring of 2016, Snapchat has continuously emerged as the most significant social network for teenagers in the US.

In a 2018 survey, 41% of teenagers who responded said they preferred the photo messaging app to other social networks. However, the overall Snapchat audience in the United States is experiencing a decline in popularity.

The photo messaging app was used by 79.7 million Americans in 2018 for communication. In 2023, it is anticipated that this number will drop to 78.1 million users. A relative comparison was made in March 2019.

The results showed that Snapchat had a mobile audience reach of 26.3%, trailing many rivals like Facebook, Instagram and Messenger. When it came to monthly user engagement, Snapchat still surpassed Instagram but trailed behind Facebook and TikTok.

Snapchat usage penetration in the United States 2020, by age group Snapchat usage penetration in the United States 2020, by age group

Snapchat Usage Statistics

Have you ever wondered how many people use the Snapchat app in a specific timeframe? Read on to discover more

9. The number of active monthly Snapchat users is 557 million as of January 2022

The monthly active user count for Snapchat is much higher than the daily total. Snapchat is the 12th most widely used social media network in the world with 557 million monthly users as of January 2022. As of April 2021, Snapchat had nearly 530 million active users, comfortably placing it among the top social networks globally.

In the fall of 2020, American teens claimed that Snapchat was the most important social media platform of their generation. This makes it ahead of competitor Instagram, and other platforms like Twitter and Facebook.

According to reports, Snapchat has the biggest usage reach of any age group. This was true, especially among 48% of US internet users aged 15 to 25. Snapchat performs well when it comes to user satisfaction with social media. The social media app scored 72 out of 100 on a scale of customer satisfaction placing it ahead of Twitter and Facebook.<