There are approximately 4.6 billion global active social media users today. There was a time when many people believed that social media and digital technology had already reached their limits. However, Snapchat emerged in 2011, introducing unique approaches to sharing pictures and videos digitally.
Snapchat has proven over time to be a hard nut to crack even though many believed its prospects were limited. According to the most recent data, Snapchat continues to compete powerfully with Facebook, WhatsApp and Instagram. The social media platform is one of the most popular today as it keeps making improvements to expand its customer base and market dominance.
It’s crucial for marketers to stay current on the most recent data as the popularity of this app rises. This is because Snapchat has become one of the top marketing channels for marketers all over the world. Its reach is promising with millions of users using the platform for various activities daily.
Snapchat gives marketers the opportunity to interact with their audience in real-time. It works especially well for interactive storytelling and localized campaigns. So perhaps it’s time for us all to take a deeper look at Snapchat and evaluate some amazing statistics. In this article, we’ll be delving into the most recent Snapchat statistics, trends and facts. Read on to learn more.
Top Snapchat Statistics
There are some amazing facts you need to know about Snapchat. Below are some top Snapchat statistics:
1. There were 332 million Snapchat active daily users in the first quarter of 2022
Snapchat has grown to be one of the most widely used social messaging and photo-sharing platforms globally since it was launched in 2011. The information provided by Statista sheds some light on how rapidly Snapchat’s user base has expanded over time.
In 2014, Snapchat had just 46 million daily active users. By the second quarter of 2019, the number of users had increased to 203 million. By the second quarter of 2022, it had increased to 332 million.
Millions of individuals use Snapchat every day, thanks to its intriguing features. Nothing is more satisfying than when an app operates quickly without any apparent delay. You can privately send texts, images, or videos to people using Snapchat. This is one of its fantastic features that intrigue users.
Number of daily active Snapchat users from 1st quarter 2014 to 1st quarter 2022
2. The current record for the longest Snapstreak is at a remarkable 2597+
The current record for the longest Snapstreak is at a remarkable 2597+. The introduction of the Snapstreak feature motivates users to continuously make snaps. Snap Inc. recently declared that they had experienced a boost in the overall number of snaps made daily.
The estimate was a mind-blowing 5 billion. According to the company, users now send 7% more snaps on newer phones than they did with previous Android smartphones.
Longest Snapchat streak: Amy Brogan and Adao Barai Dafe, 2597 (June, 10th 2022)
3. Snapchat spends between $400 million to $ 1.1 billion on cloud services
Snapchat must incur large costs for a variety of outlets. This is a necessity given its focus on growth and engagement. There are some quite interesting statistics and facts about this. Snapchat incurs huge yearly expenses on Amazon AWS and Google cloud services.
The contract with Google Cloud is worth $2 billion and requires a minimum annual expenditure of $400 million. The agreement with AWS comes with a total expenditure of approximately $1.1 billion.
Image showing yearly expenditure by Snapchat on Amazon Web Services from 2017 to 2022
Snapchat Demographics Statistics
You’ll have a better idea of Snapchat’s most active users if you are aware of their demographic statistics. Use these Snapchat demographics statistics to create a data-driven strategy and successfully engage with your target audience on the platform.
4. The largest Snapchat audience is in India
As of April 2022, India had the largest Snapchat user base globally with an audience of 144.35 million users. One of the reasons for this is that the app has localized its content in 9 Indian languages. This has helped to promote the idea of inclusivity and knowledge of Indian culture and values.
The United States came in second with a Snapchat audience base of more than 107 million users. France comes in third on the list with 24.7 million users. It is followed by Pakistan and UK with 22.25 and 21.35 million users respectively. By 2024, it is expected that the photo-sharing platform will have more than 400 million users worldwide.
The majority of users claim to use the app as a means of staying in touch with friends and family.
Image showing leading countries based on Snapchat audience size as of April 2022
5. Luxembourg has the highest Snapchat audience reach globally
According to Snapchat statistics, the country with the largest audience reach by country is Luxembourg. A breakdown from Statista reveals that Snapchat can assist a marketer in connecting with 80.2% of Luxembourg’s audience members of all ages.
It is followed by Saudi Arabia which has an audience reach of 72.2%. Norway and Bahrain come next with 70.4 and 57.5% respectively. Marketers could benefit greatly from Snapchat audiences. Snapchat has recently enhanced its targeting capabilities with the Snap Audience Match.
This feature enables brands to target existing audiences on the platform using their own data, such as email addresses and mobile device IDs.
Image showing countries with highest audience reach as of January 2022
6. Users spend about 30 minutes daily on average using the Snapchat app
Snapchat demographics show users spend about 30 minutes daily on average using the app. This is an impressive indication of the popularity of the platform. The Snapchat app majorly utilizes visual communication formats.
Snapchat gives users the option of sending each other photos or videos directly, as opposed to text or even media posts. Thus, the platform’s foundation is entirely made up of media. Moreover, the majority of Snapchatted media is deleted after 24 hours.
There are many reasons why users spend a lot of time using the app. A major reason is that it is much more user-friendly than other Android messaging apps. The younger generation finds it even more user-friendly. They’ve grown to rely on it as their primary method of communication. They all have friends who use the app and are fully aware of how it works.
Source: Business Insider
7. 52.9% of Snapchat’s users are female
According to Snapchat’s user demographics, 52.9% of its users are female. This is comparable to a number of other social media platforms. It is an additional illustration of the intriguing demographics associated with this photo-vanishing social app. Snapchat is a fantastic resource for single women.
It enables them to interact with potential dating partners in a lighthearted, interesting way. Snapchat also helps them browse through the Snapchat profiles of other single users. Single women also value Snapchat’s block feature because it makes it easy for them to end conversations with men they no longer find interesting.
Women also have a tendency to value creativity more than men do. Snapchat is the perfect social media platform for creativity because it enables female users to take pictures and videos of pretty much anything and anyone. They could easily add customized text, use emojis, experiment with filters, add drawings to photos, and do so much more.
We have more ladies using Snapchat because it readily encourages female creative thinking and uniqueness.
Image showing global distribution of Snapchat users by gender as of April 2022
8. Snapchat consistently ranks as the most important social network for teenagers in the United States
In the third quarter of 2020, the photo-sharing app Snapchat was used by 48% of American internet users between the ages of 15 and 25. Since the spring of 2016, Snapchat has continuously emerged as the most significant social network for teenagers in the US.
In a 2018 survey, 41% of teenagers who responded said they preferred the photo messaging app to other social networks. However, the overall Snapchat audience in the United States is experiencing a decline in popularity.
The photo messaging app was used by 79.7 million Americans in 2018 for communication. In 2023, it is anticipated that this number will drop to 78.1 million users. A relative comparison was made in March 2019.
The results showed that Snapchat had a mobile audience reach of 26.3%, trailing many rivals like Facebook, Instagram and Messenger. When it came to monthly user engagement, Snapchat still surpassed Instagram but trailed behind Facebook and TikTok.
Snapchat usage penetration in the United States 2020, by age group
Snapchat Usage Statistics
Have you ever wondered how many people use the Snapchat app in a specific timeframe? Read on to discover more
9. The number of active monthly Snapchat users is 557 million as of January 2022
The monthly active user count for Snapchat is much higher than the daily total. Snapchat is the 12th most widely used social media network in the world with 557 million monthly users as of January 2022. As of April 2021, Snapchat had nearly 530 million active users, comfortably placing it among the top social networks globally.
In the fall of 2020, American teens claimed that Snapchat was the most important social media platform of their generation. This makes it ahead of competitor Instagram, and other platforms like Twitter and Facebook.
According to reports, Snapchat has the biggest usage reach of any age group. This was true, especially among 48% of US internet users aged 15 to 25. Snapchat performs well when it comes to user satisfaction with social media. The social media app scored 72 out of 100 on a scale of customer satisfaction placing it ahead of Twitter and Facebook.
Image showing social networks as of January 2022, ranked by number of monthly active users
10. Snapchat is the 12th most widely used social media platform globally
If we take a broader view and compare Snapchat to all social networks, it doesn’t quite make the top 10. With 557 monthly active users, Snapchat is ranked 12th position. The top slot goes to Facebook, which boasts staggering 2.8 billion monthly active users.
Other well-known social networks that rank higher than Snapchat are TikTok (6th), Instagram (4th), and YouTube (2nd). However, Snapchat still outranks Pinterest, Reddit and Twitter.
Image showing Snapchat as the 12th most popular social media platform
11. Snapchat is the 5th most popular messaging app
Daily active users (DAUs) of Snapchat are almost twice more than monthly active users. Snapchat is the fifth most widely used messaging app worldwide, with 557 million monthly users.
Snapchat is lagging behind WhatsApp (2 billion), its main rival, which boasts nearly four times as many monthly active users. WeChat (1.263 billion MAUs), Facebook Messenger (988billion MAUs) and QQ (574 million MAUs) are also ahead of it. However, it ranks above Telegram which has 550 million MAUs.
Image showing Snapchat as the 5th most popular messaging app
12. 32% of respondents use Snapchat when they are on the go
According to research, people enjoy using Snapchat while they are on the go. The app is used while on the go by 32% of respondents. 29% said they use the app while commuting, and 24% while travelling. No other platform outperforms it in any of these categories, as shown in the chart below.
Snapchat also appears to be a popular social media network among internet users who go out to socialize and shop. 34% of respondents claimed to use the app while going out with friends, 19% while shopping, and 14% while going to social gatherings. Snapchat is often used by close friends to communicate while also sharing stories, videos, and images about their daily activities.
Image showing statistics of users of the app on-the-go, commuting and travelling
Snapchat Filter Statistics
Snapchat filters and lenses do amazing jobs in changing the world around people that use the app. Here are the top Snapchat filter statistics.
13. The introduction of new Snapchat filters in 2019 doubled its weekly download rate
Snapchat’s weekly app downloads doubled after the launch of the widely popular gender-swap and baby filters in 2019. This was a hint that its user growth strategy through product innovation was successful. Then a remarkable event took place. Over six million downloads were made throughout that week.
The download rate skyrocketed to almost 12 million the following week. Downloads marginally decreased during the next two weeks but stayed around 10 million through the end of May. This represented a more than double increase in monthly downloads.
The number of downloads for the app increased significantly from 16.8 million in April to 41.5 million in May.
Image showing double increase in Snapchat weekly download rate
14. About 63% (250 million users) of Snapchat active users engage with the AR filter
When Snapchat first came out, it used augmented reality (AR) to give users a glimpse into a larger world brimming with technology, innovation, and creativity. The platform has expanded over the course of more than ten years to include more than 200,000 AR Creators, two million Lenses, and more than 250 million daily users.
Snapchat users often use its augmented reality (AR) features today. Snapchat declared in an overview for investors that more than 250 million (63%) of the platform’s daily active users use augmented reality (AR) features such as filters. A business that can integrate augmented reality into its strategy will have an upper hand when it comes to engaging users on Snapchat.
Image showing number of Snapchat users that engage with AR per day
Snapchat Business Statistics
Snapchat has proven to be a unique tool for businesses to connect with customers. Here are the top Snapchat business statistics.
15. Snapchatters have $4.4 trillion in global spending power
When your user base is as big as Snapchat’s, you can expect the total spending power to grow. Currently, the global spending power of Snapchat users is a remarkable $4.4 trillion. North America alone accounts for $1.9 trillion of this while Europe accounts for $1.05 trillion. It’s very amazing that the combined spending power of Millennials and Gen Z is estimated to be over $1 trillion.
Image showing that Snapchatters hold 4.4 trillion in global spending power
16. 39% of Snapchat users send snaps to their friends and families for opinions before shopping
A report from Snapchat reveals that businesses are interacting with users through the app. It also reveals that this engaged community is continuously looking for recommendations on what to buy and where to get it. Before shopping, 39% of users send snaps to their friends asking for advice, while 35% send snaps on items they plan to purchase.
The “My Places” feature on the Snap Map connects users globally with over 30 million businesses. Users can obtain recommendations, send their favourite spots to colleagues, and keep a list of their major attractions.
You can share your current location with friends using Snap Map. It is now available to all iOS and Android users worldwide. According to data made available by the platform, Snapchat users shop 46% more frequently on the app than on Instagram.
Image showing shopping behaviors of users on Snapchat
17. Snapchatters are 2x more likely to share a moment about their purchase than non-Snapchatters
According to a report by Snapchat, 65% of users post to their story after purchasing a product, 46% of users send snaps to brands after purchasing their product, and 45% tag or mention a brand in a snap after purchase.
In light of these data, this reveals a terrific method for effectively increasing sales of your products on the platform.
Image showing purchase statistic of users on Snapchat
Snapchat Marketing and Advertising Statistics
Due to its rapidly growing prominence, Snapchat is a great platform for businesses to market and advertise their products. Here are some Snapchat marketing and advertising statistics that reveal how useful this platform can be for businesses.
18. The advertising revenue generated by Snapchat is estimated to amount to $5.87 billion by 2026
According to estimates provided by Statista, the advertising revenue would rise significantly from 2022 to 2026. It is important to note that advertising revenue makes up the majority of Snapchat’s overall revenue. The estimated Snapchat advertising revenue for this year is $3.36 billion and is estimated to be $5.87 billion in 2026.
Advertising revenue generated by Snapchat worldwide from 2017 to 2026
19. Revenue from Snapchat Story Ads doubled year-over-year in Q4 2019
A report from Snapchat revealed that revenue from Story Ads doubled in the fourth quarter (Q4) of 2019. The reports also said that the revenue from its Commercials Ad Unit more than tripled year over year. Although Snap didn’t provide a breakdown of Ad revenues, the statistics for the story ads segment are very satisfactory and reveal that the revenue actually doubled at the end of 2019.
A screenshot from the Snapchat report
20. 55% of Gen Z Snapchat users recall Ads after watching 0 to 2 Seconds of an Ad
Gen Z users exhibit a 55 % recall of advertisements after viewing an Ad for two seconds or less. As already said, a significant portion of Snapchat’s user base consists of Gen Z and young millennials. A common misconception about Generation Z is that they have short attention spans.
However, Snapchat’s statistics don’t exactly deny that. According to statistics, they view Snapchat content for a shorter period of time than older generations do, but they remember it better than other age groups (especially when it comes to advertising). Snapchat advertising can be very successful with such an audience.
Image showing that 55% of Gen Z (Age 13-24) Snapchat users have Ad Recall
You’ve learnt about Snapchat statistics. Now check out the top statistics on other social media platforms.
Are you ready to join Snapchat?
As shown by these statistics, Snapchat has greatly improved over the years. Its unique qualities and constant transformation keep it active and dynamic. It can also be a potent marketing platform for businesses given its popularity among Gen Z and millennials.
Thinking of growing your online business? Feel free to contact us today for all your digital marketing needs and enquiries.