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20 Social Media Statistics of 2024

General Social Media Stats

1. More than 4.7 billion people use social media

There are more than 4.7 billion people in the world who use social media in one form or another. This accounts for around 59% of the world’s population, and shows how far the impact and influence of social media and the digital landscape has come over the past decade.

As a business, you need to understand the best ways of making social media work for you, and understanding the range of potential customers you could be accessing is a big part of this.

2. 93% of internet users use social media

The internet has revolutionised the way we do business, and social media is responsible for keeping us at the forefront of the internet. Indeed, 93% of internet users are on some form of social media, which just shows how ubiquitous social media is, and how importantly and completely it aligns with the entire online experience.

It is important to think about some of the key ideas that are going to allow you to make the most of this, and knowing the audience range available to you.

3. WhatsApp is the world’s most popular social media messaging app

WhatsApp was something of a late arrival to the game in terms of social media, and differs from other platforms in that it exists purely as a messaging app. In fact, WhatsApp is the most popular social media messaging app in the world, and has been instrumental in bringing people closer together.

Your business can utilise WhatsApp for better communication, as well as being able to market to customers via SMS services.

4. 99% of social media users connect via mobile

The importance of mobile scalability should not be overstated, and this is something you need to consider when looking to make full use of social media. Being accessible via mobile is something modern consumers value highly, as shown by the fact that 99% of social media users connect via mobile.

Being able to focus on making your social profile as mobile as possible is really important, and this will speak to your customers more effectively.

5. Over 40% of users are on social media for work purposes

More than 40% of social media users are using the platforms for work purposes. Companies like Creative Marketing (NW) Ltd are at the forefront of business marketing and social media, and are an example of a company that uses social media for business to attract clients and improve reputation.

Social media has become so multifaceted these days that people can use it for multiple purposes, and your business is no different in this regard.[/vc_column_text][vc_column_text el_id=”consumer” css=”.vc_custom_1676705467460{margin-top: 2% !important;margin-bottom: 2% !important;}”]

Facebook Stats

6. Facebook leads the way with almost 2.9 billion active users

Facebook is one of the most popular websites in the world, and leads the way with regards to social media users. As one of the oldest and earliest social networking sites, the behemoth boasts a staggering 2.9 billion active users every month! If you want to be able to get the most reach from your social media marketing, Facebook is the place to be.

7. India has the most Facebook users globally

Facebook is popular all across the world, but nowhere more so than in India, where there are a whopping 349 million Facebook users. This shows how much of a market of opportunity there is for advertising to the Indian market.

8. Facebook is the 3rd most visited website globally

Of all social media sites, Facebook is the most popular, but it goes well beyond that. It is also the third most visited site in the entire world, with only Google and YouTube ranking higher. It’s clear social media is not going away any time soon, and being able to make the most of this as a business is essential.

9. People spend an average of 33 minutes per day on Facebook

If you were ever unclear about the important role Facebook plays in society, consider the fact that people spend an average of half an hour per day on their Facebook accounts. This constitutes important time that they could be browsing business profiles, finding your content, and even making purchases. Try to come up with some of the best ways of making this count for you.

Instagram Stats

10. 70% of Instagram users are under the age of 34

Instagram has emerged as one of the most popular social media sites in recent times, and there is a reason for this. It is important to understand that the vast majority of Instagram users are younger, with a whopping 70% under the age of 34. This information can help you tailor marketing campaigns to be more relevant to the correct target market.

11. Over 2 billion users are active on Instagram every month

The Instagram surge is not slowing down any time soon with the site boasting more than 2 billion active users every single month. This number looks set to grow with every passing year, and shows how much engagement businesses can benefit from with a strong and active Instagram presence.

12. 87% of Instagram users are based outside the United States

Given that 87% of Instagram users are from places outside the United States, it is important for your business to cast its net far and wide, and look at things like localised SEO. Being able to adjust your marketing strategy to meet with a wider target audience is key to being successful.

13. 90% of Instagram users follow at least one business

90% of Instagram users follow at least one business, and this is why it’s essential to develop a strong profile. Industry heavyweights like Creative Marketing (NW) Ltd can help businesses to develop the perfect Instagram business profile that will help you to stand out and attract more interest.

Twitter Stats

14. USA and Japan #1&2 for Twitter users

Twitter is popular in countries all across the world, but there are two countries with more users than any other. The USA has 77 million Twitter users, whilst Japan is 2nd with 58.2 million. Consider this when you are looking for Twitter marketing opportunities.

15. 97% of Tweets come from just 25% of users

A new study conducted by Pew Research has found that the “dominance of the few” rule is still sound across social media. Indeed, it showed that 25% of Twitter users in the United States were responsible for 97% of all Tweets. This confirms the importance of targeting the right people with your business message.

16. 125 million hashtags are used every day on Twitter

Hashtags are the lifeblood of Twitter, and every single day there are more than 125 million of them used on Twitter. Hashtags are an essential part of being able to extend your reach, and developing a hashtag strategy can be really effective as a modern brand.

17. Every day people watch 2 billion videos on Twitter

Video content can have a significant impact on business marketing, with 89% of marketers believing it can bring a healthy ROI. Every day people watch 2 billion videos on Twitter, and this is a great opportunity for bringing your content to the forefront.

Buying on Social Media Stats

18. 75% of users research brands on social media

75% of people on social media use the platforms to help them research products and businesses, and to look for things like reviews and recommendations. This is something that can help you to showcase your brand more effectively, and gain positive attention and engagement.

19. 64% of customers would rather message than call a business

It is important to make sure you interact with customers in a healthy and positive manner, and this means utilising private messaging. 64% of customers would rather message a company on social media than call them, so you need to work on the way you message and communicate with your consumers on social media.

20. 49% of customers depend on influencer recommendations

Almost 50% of customers will go to social media for influencer recommendations. This has grown in prominence over the past few years, and more and more companies are waking up to the fact that influencer marketing is the way forward.[/vc_column_text][vc_column_text css=”.vc_custom_1676898479549{margin-top: 2% !important;margin-bottom: 2% !important;}”]

Now that you’ve learned about Social Media statistics, check out the top statistics on other platforms:

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