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50 TikTok Statistics of 2024

Launched back in 2016 but hitting popularity in 2020, TikTok is the home of viral dance trends, influencer content, and videos posted by everyday users. Offering users a light-hearted outlet during the pandemic, the platform became known for its lip-syncing videos inspired by popular shows, including Lip-Sync Battle and RuPaul’s Drag Race.

TikTok has become increasingly popular in recent years for its digital marketing capabilities and direct-to-the-consumer TikTok shop feature, allowing users to checkout in just a few clicks.

The company’s mission is to be the “leading destination for short-form mobile video”, signalling its rivalry with fellow video-based integrated platforms, including Instagram and YouTube.

At Creative Marketing (NW) Ltd, we believe that TikTok will continue to go from strength to strength as well as entering the B2B market. Hence, it is essential that all businesses at least consider how they can integrate activity into their marketing plans.

Want to find out more? We have pulled together 50 statistics around the world of TikTok, which demonstrate just how much of a big player it is.

Company Statistics

1. TikTok has more than 26,000 employees in more than 11 offices

With locations based in Los Angeles, New York, London, Paris, Berlin, Mumbai, Singapore, and more, the company is demonstrating the global reach that is intended for this app.

TikTok is owned by Bytedance, which is based in China but shares some of the same locations with its parent company.

2. The TikTok app has been downloaded more than 176 million times as of 2022.

This makes the platform only the fifth ever app to reach over 3.5 billion downloads in total. This was also 25 million more downloads than short-form video competitor Instagram and was the case for all regions apart from Asia.

We think that TikTok offers brilliant value to brands and consumers, with the option to tailor the platform for B2B or B2C needs. The amount of video editability, marketing plug-ins, size of influencer network, and ability to hop onto trends quickly makes this social media outlet one not to miss.

3. The app is available in over 150 countries.

The USA has the largest TikTok audience, with over 136 million users as of 2022. Indonesia (99 million) and Brazil (73 million) follow closely behind, and the UK sits in 12th place with an impressive 23.3 million users.

What is even more impressive are the growth levels since the app gained notable popularity in 2020, with the users in the USA has increased by around 65.9 million.

Number of TikTok Users Worldwide Number of TikTok Users Worldwide

Source: https://www.statista.com/statistics/1299807/number-of-monthly-unique-tiktok-users/#:~:text=As%20of%20January%202022%2C%20The,TikTok%20to%20watch%20short%2Dvideos.

4. TikTok is aimed at a younger audience, with only 16% of adults having a very favourable opinion of the platform.

The influencer phenomenon and meme-style nature of the posts on TikTok are definitely tailored to a younger audience, but we think there are promising signs for other demographics also. In the same survey, only 29% of adults did not know of TikTok or had no opinion to share. Thanks to the varied use of the app, including live streaming for news outlets, profiles from country officials, and the increase in app shopping becoming more popular, we think these latter figures will continue to change in favour of positive response over the next few years.

TikTok Audience TikTok Audience

Source: https://www.statista.com/statistics/1278565/united-states-adults-favorable-opinion-tiktok/

5. TikTok is available in over 75 languages.

This wide range of coverage means that the app can be understood but almost the entirety of the world.

6. The app only took 200 days to develop and launch.

This is a very short period of time and representative of the quality of development that TikTok’s parent company had access to.

In comparison, Instagram took over a year to launch from the concept stage.

7. Since 2021, the app has been downloaded more than 100 million times on the Google Store.

This is alongside the 60 million plus downloads from the Apple App Store. TikTok is therefore the most download app since 2021 on both stores.

Social Media Download Statistics Social Media Download Statistics