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Top 20 Essential Google Ads & PPC Statistics

Pay-per-click is one of the most essential forms of being able to market your company effectively. It has become a cornerstone of digital marketing, and Google Ads is one of the most popular platforms for running the right PPC marketing campaigns. This is something it is important to try to focus on as much as possible, and there are loads of opportunities to improve your company’s approach to PPC.

When you are looking to be successful in the world of business, you need to think about how you can stand out from the crowd, and make a big difference, and this is something you need to keep in mind. In this blog, we are going to look at the 20 essential Google Ads and PPC statistics that showcase why this matters so much for your business. 

No matter the different options that are available, such as Bing, there is no question that Google continues to dominate search engines as the platform of choice. In fact, the tech giants boast a market share of more than 91% (as of 2023), according to Stat Counter, and this makes Google Ads to perfect choice for improving your 

  1. Average CTR of 3.17%

It is important to make sure you understand how click-through-rates work, and the role they play in improving your marketing. The average CTR on the Google Ads platform, across all industries, comes in at around 3.17%. Of course, the metrics vary by industry, and this is something you have to work on improving as much as possible. 

  1. Mobile Ad Spending is on the Rise

Mobile is the future, and there are loads of different options that play a role in helping you to maximise the use of mobile as a modern business. In fact, UK mobile ad spend is on the rise in order to make use of this, and accounts for more than 50% of ad spend, more than desktop spending.

  1. Local Searches are at Almost 50%

These days local searches are more important than ever, and customers are constantly looking to find local searches that will help them find businesses and services in their area. 46% of all Google searches are from people looking for local information, with around 72% of those consumers choosing to visit a local store within five miles.

  1. Ad Rank Has Never Mattered More 

When it comes to making the best choices for your business marketing, you need to ensure you try to get the best possible rank. When you are trying to improve your SERP ranking, you need to try to reach the top positions as much as possible, because these positions get about 20% of the clicks.

  1. Remarketing is Great for Future CTR

PPC remarketing is a great way of being able to target customers who have previously shown interest in your products and services. In fact, remarketing can provide an average conversion rate of around 1.46%, making it a great way of boosting your business marketing.

  1. Long-Tail Keywords Account for 70% of Web Searches

Getting your long-tail keywords sorted is a really important part of fuelling your company’s PPC strategy. In fact, long-tail keywords account for more than 70% of all web searches, and they provide higher conversion rates, which are great for taking things to the next level.

  1. Ad Extensions Increase CTR By 10-15%

Ad extensions are an undervalued part of improving PPC and boosting your marketing success. The great thing about ad extensions is that using them in Google Ads can help to considerably improve and boost your ad performance. In fact, these extensions can actually increase CTR by 10-15%.

  1. Shopping Ads Influence Paid Clicks

Google Shopping Ads are another great part of the process when it comes to improving the way your products come across. These ads display product images, and they account for more than 60% of paid clicks, which are absolutely crucial for e-commerce. 

  1. Quality Score is Crucial

Quality Score is a hugely important metric that is used by Google Ads to measure the quality and relevance of your marketing ads. This is essential because it directly impacts many things, including ad position, and cost per click (CPC), so this is something you need to try to make the most of.

  1. Ad Copy is Integral to Your Click-Through-Rates

Ad copy is one of the key components of any successful PPC campaign, and it boosts user engagement in the process as well. So, you need to try to make sure you use ads that address the users queries, and offer a possible solution to their problems. 

Voice search is something that has grown and developed effectively, and there are so many great ways of being able to improve this. 27% of people in the world use voice search on mobile, and it is important to adapt this as a key part of your PPC strategy.

  1. Negative Keywords See 10% Reduction in CPC

A lot of businesses overlook the importance of negative keywords when trying to develop a strong marketing strategy. Utilising negative keywords in a PPC strategy is pivotal for being able to improve relevance, and can also reduce your cost-per-click by around 10%.

  1. 27% of People Use Internet Ad Blockers

It is always important to provide and produce the highest-quality ads you can, and even more so when you consider that close to 30% of people online use ad blockers. So, you have to make sure you are focused on high-quality and non-intrusive ads that can help you market your brand effectively. 

  1. Landing Pages Boast a Conversion Rate of 2.35%

Landing pages are a core part of developing a strong PPC campaign, as they drive conversions and improve user experience. As such, you need to understand how well these work, and the average conversion rate for landing pages comes in at around 2.35%. Try to make your landing pages as quality as possible to make the most of this. 

Google Ads is one of the most effective and popular forms of being able to market your company as well as you can. In fact, Google Ads accounts for 37% of the total digital ad spend in the US, reflecting the central role it plays in any PPC marketing campaign. 

  1. Video Marketing is Used by 87% of Businesses

If you are not getting on board with video advertising, you are in danger or being left behind by your rivals. 87 of businesses use video marketing, and more than 81% of businesses use video ads as part of their digital marketing campaigns. Engaging audiences better is really important, and this is something that you are going to need to implement as a business where possible.

  1. 50% of Web Traffic Comes from Mobile 

Mobile is most definitely the future, and mobile devices play an integral role in helping to make your PPC campaigns a success. There are plenty of elements that you need to keep in mind with this, and being able to optimise your ads for mobile is incredibly important. 

  1. Local PPC is Hugely Important 

Local PPC can be highly effective for boosting your campaign, and almost 90% of users who carry out a local mobile search will visit a local store within a week. This is something that plays a massive role in helping to improve your success as a bricks and mortar store.

  1. Load Times of 2 Seconds of Less Have Just a 9% Bounce Rate

User experience is among the most important things that you need to get right, and load time plays a key part in this. Whilst load times of within 2 seconds provide a 9% bounce rate, load times that take 5 seconds see a huge leap in bounce rate, at 38%.

Kasim Javed

Head of Creative Marketing

Hi! I’m Kasim, the founder of Creative Marketing (NW) Ltd. I love what I do and thoroughly enjoy speaking with business owners. Pencil in a call with me for a chat.