The fashion industry is not all glamorous and decadent as you may expect it to be. In fact, the sector is fast paced, driven and extremely cutthroat so choosing the right marketing agency for your brand is not just nice to have, but a necessity.
In the UK alone, the fashion industry is set to be worth £60.1 billion by the end of 2022. Whether it’s high-end designers or fast-fashion brands, the industry is highly competitive for everyone.
The cost-of-living crisis in the UK, and reduced spending across the global economy, represent a need for fashion brands to invest more wisely in their marketing efforts. With 44% of British consumers saying they expect to spend less on clothing in the next 12 months, the statistics speak for themselves.
At Creative Marketing Ltd, support for fashion brands is just one of the many areas in which we excel thanks to our team of forward-thinking marketing and design professionals. Which fashion marketing agencies can you rely on to elevate your brand in 2022? Here is our list of the top choices.
What should a top-quality marketing agency be able to do for a fashion brand?
Just like marketing for any other industry, product, or service, when you choose the right agency to support you, your fashion brand should
flourish. We believe that a sensational fashion marketing agency should be able to do the following:
- Profile both your current and target audiences to ensure brand consumers are turned into paying customers.
- Create viral and unique campaigns which show your brand is at the forefront of the fashion industry.
- Pitch the brand so that consumers feel that they need the products, not just that they want them.
- Ensure that the fashion brand experiences peak traffic at the start of every season or in line with new launches.
- Introduce the fashion brand to influencers and industry professionals to ensure its legitimacy continues to increase over time.
What criteria should I be looking for when selecting a fashion marketing agency?
It is all too easy to be impressed by flashy websites or carefully crafted messaging. We, however, think that the fashion brands should instead place their chosen marketing agency using the following criteria:
- A proven track record of working with similar brands – Whilst a high-quality marketing agency should be able to apply its skills to any project, it is important to check for case studies of brands that are related to your industry.
If not available, you can also ask to see case studies that show how an agency has submerged itself into a new sector with good results. Either way, proven experience is key.
- Experience – We also recommend that you choose an agency which has been established for at least a few years as this pay’s a testament to their success levels. Whilst we support all fellow marketing agencies, new and old, the length of business is a
true sign of how well-received a marketing agency is.
- Core services which cover all areas of the marketing mix – Marketing is a diverse task that requires lots of different skills to create professional and striking campaigns. Our own core services represent that our team consists of paid advertising, organic, copywriting, digital, design and strategic professionals which every client has full access to work with.
If you choose an agency that only specialises in one area, you may end up either missing out on vital elements or paying more for additional
- Budget-suitable services – We always encourage our prospective clients to be completely transparent with the budgets that they must ensure expectations and reality are matched. Make certain your chosen marketing agency of choice is financially
compatible with your own financial standings.
There is nothing worse than a brilliant campaign that has only been half-executed as the money couldn’t be placed behind it. We would rather a company ran an amazing smaller campaign as for us, results are what matters.
- Agencies should offer a full consultation service – You should always ask an agency how much consultation time they offer. This is because conversations around aims, objectives and outcomes are essential for achieving successful marketing campaigns.
- Collaboration tools should be available and matched to the way that your business works – Ongoing communications are also essential, especially in the fast-moving world of marketing and PR. When looking to place an agency, you should also find out what collaboration tools they use such as Zoom, Slack or Asana.
Our own approach is founded on transparency which is why we hold this as one of the top criteria that you should be looking for.
- Honest reporting should always be provided – The success of marketing campaigns can be reported on in multiple ways, so you should always obtain a view of how your prospective agency handles reporting before you enter a partnership.
This should include measuring data ROI’s, consumer qualitative feedback, and competitor profiling to ensure you understand how marketing campaigns are performing even if you have no knowledge of the task yourself.
If you want to find out more about our criteria and how Creative Marketing Ltd meets all these needs, do contact us.
Top 20 Fashion Marketing Agencies of 2022
Creative Fashion Marketing Agencies
Creative fashion marketing agencies should be able to inject innovation and flare into your campaigns to satisfy all components of the marketing mix.
We are confident in placing our own digital marketing agency within this list as creative marketing is what we do best! For us, the term creative has many meanings. The most important of which is a dynamic way of approaching marketing campaigns in a way that benefits both the brand and the desired consumers. Meeting everyone’s needs can be complex, but not when you take a creative approach to things. Thinking outside of the box is what gets out team jumping out of bed with huge smiles on their faces every morning.
Design services are of course essential within fashion brand marketing as an image is what ultimately sells. If your graphics and visual representation do not align with the look of your products, your brand will likely not be a success.
As well as having a team which specialises in branding and identity, we also offer graphic design services and full website design to ensure every element of a business looks the part. We also combine this with a strategic intent to guarantee that the design side of things resonates with your consumers on an emotional level.
Paid advertising is also an intrinsic part of creative marketing, in our view, as being able to stand out online is the goal, right? By combing our professional design with paid advertising insights, we can create converting campaigns that are unique.
Consumers averagely spend 415.5 minutes online each day. This means that it is becoming increasingly hard for fashion brands to stand out. Our campaigns combine consumer psychology awareness and digital trends to ensure standout paid advertising that offers a high yield for fashion companies.
Social media is not just nice to have, but essential if a fashion brand wants to build meaningful connections with its consumers. Given the world of social media influencers and user-generated content, we know just how important a strong social presence is.
Our services include social strategy, influencer marketing, social paid advertising, social tiles, and organic social content including stories and reels. By having skills in all areas of social media, our agency is well-equipped to create every aspect of viral fashion campaigns including the design, messaging, call to action, and reporting.
SEO may not be the first part of creative marketing that springs to mind, but let us tell you, it really matters! You could have an amazing original creative campaign but if you do not have a strong presence online, it won’t be seen by the people who matter, your consumers.
By combining a diverse plethora of creative marketing tools with technical know-how to ensure campaigns are successful, we can cover every aspect of marketing for fashion brands of all sizes.
Creative in name and nature, we love working with fashion brands as they exude the same dynamic approach to marketing that we do. Whether it’s a high-end editorial image design that will sell a new collection or a viral digital campaign that offers incredible return on investment, at Creative Marketing, we do it all.
Folk are a creative content and commercial company that specialise in working with fashion brands. They have made our list as their campaigns are truly imaginative, combining various marketing methods which result in high-impact promotions.
Having worked with big names including Kelly Hoppen Interiors, Jo Malone, Sivvi, and Yeon, they are highly respected within the industry. They also offer services that cover every element of a creative campaign including social media, eCommerce optimisation, influencer marketing, creative design, and brand strategy.
If you believe that the future is digital, just like us, you will not be surprised that creative digital agency Divisa has made our list.
Known for its marketing design and campaign executions, this youthful agency exudes creative flair from the moment you click on its exciting website. Their case studies show that they have a history of creative strong campaigns as well as social testimonials.
To bring all their skills together, the company offers a ready-made fashion brand-building programme with options for both newly launched and established brands.
Launched back in 2015, Not studio brings together editorial fashion photography will full campaign execution allowing fashion brands to have all their creative tasks completed by one agency.
The high level of photography is what has made this agency stand out for us as it is unique to combine this skill with marketing support. The company also brings campaigns to life in creative and innovative ways using video marketing, organic and paid content, strategic direction, branding and design, digital marketing, and Shopify website management.
PR Fashion Marketing Agencies
PR is an important component of marketing to get right as this is one of the many ways that brands are delivered to consumers. With the right fashion marketing agency by your side, you can reach global audiences with ease.
5. Label PR
We have chosen Label PR for our list as the diverse brands list that they cover is impressive, to say the least. Ranging from outdoor brand Regatta to footwear brand Moda in Pelle, their creative and modern approach to PR gets their clients noticed for all of the right reasons.
Their strategic understanding also makes them unique and ideal for working with fashion brands that need to stand out from the rest.
As one of the legacy companies on our list, BPCM is proven to get results for its global clients when it comes to fashion PR. Their collaborative approach to projects means they are one of the best media-connected agencies in the world of fashion marketing having worked with the likes of Vogue and Billboard magazines.
We also appreciate their regional successes, having agencies based in both the UK and USA with wide-spanning PR networks in both locations.
Don’t let the dreamy style website fool you, this marketing agency means big business in the world of communications.
They put marketing communications at the centre of every campaign that they work on to ensure that clients can resonate with both consumers and media sources. They also combine this with a team of professional designers and strategic consultants to blend unique branding with seamless campaign execution.
8. Fabric PR
We think that Fabric PR is one of the most exciting, London-based, fashion PR agencies as they have worked with some very notable brands.
They combine fashion brand execution with high-impact PR activity which has resulted in a very impressive library of case studies and success stories. We also think their approach to influencer and brand collaborations when combined with PR is representative of how businesses will need to act as consumers turn more to digital services.
9. Boudoir PR
Specialising in beauty, fashion, and lifestyle, the agency has more than twelve years experience of working in PR.
Known for its iconic campaigns and its ability to constantly get its finger on the pulse of fashion PR trends, the agency also offers a wider range of digital marketing services.
10. Purple PR
Purple PR specialises in working with high-end fashion labels in the UK, USA, and Hong Kong.
As the go-to agency for several high-profile events within the fashion calendar, it is no surprise that the brands that they work with are all big names.
Luxury Fashion Marketing Agencies
Understanding the elegance and decadence of a brand is essential for marketing agencies that support luxury fashion brands. We think this collection summarises how to achieve that perfectly.
From the editorial style website to the impressive list of clients, SUM is an agency which represents luxury fashion brands amazingly.
Their four-pillar approach combines strategy, branding, content, and digital components to create elevated campaigns that all boast a lavish feel. From Jimmy Choo to Allsaints, this agency proves that they can add a luxury feel with their proven marketing skills.
Fashion marketing is just one of the luxury industries that this agency focuses on.
Not only do their marketing skills and campaigns showcase why they are one of the best fashion marketing agencies, but they also work alongside entrepreneurs and brands to build strategy into everything that they do. Their networking events, known as The Circle, offer an exclusive way for companies to find out how they can add the best market for their luxury products and services.
13. Verb Brands
As one of the leading fashion marketing agencies, VERB have a global reputation for being an agency that delivers.
Their services are marketing as luxury SEO, luxury social media, luxury paid media, and luxury creative which encompasses all the elements needed for a successful campaign.
14. AW & CO Agency
Don’t let the dark and mysterious feel of the company’s website fool you, this agency is one of the top innovative thinkers when it comes to luxury fashion brand marketing.
This agency stands out to us due to its use of imagery and video which is seamlessly combined with brand strategy, visual identity, eCommerce, print, web development and digital design services.
Their mission is to provide ‘meaningful, engaging and immersive digital experiences which we certainly agree that they deliver.
15. Texture London
Texture weaves digital growth into everything that they do thanks to its innovative approach to luxury fashion brand marketing.
Their client list spans a wide range of luxury fashion companies showing that their marketing model is suitable no matter the product. We also think their own branding shows just how professional this agency is.
Influencer Marketing Fashion Agencies for Brands
Influencers are highly trusted brand advocates that help a company resonate with consumers. For fashion, this is important as it helps a brand stand out in saturated markets.
Launched back in 2014, Cure Media were one of the first influencer-focused agencies to start providing support for the fashion industry.
They work with big and micro-influencers and pride themselves on being able to match brands with people that will elevate digital sales. Known as being strategic and data-driven they have made our list as they are results-driven, just like ourselves.
As their name would suggest, this agency has lots of sway in the fashion marketing world.
With a wide range of influencers on their books and a proven track record of making perfect connections, this agency really excels when it comes to building profitable connections.
Their services cover social strategy, video, content, paid media, social commerce and community management meaning that their clients have access to a complete set of marketing skills.
This agency has been chosen as one of our top fashion brand influencer options as they do not just make excellent connections, but also are gifted when it comes to creating standout campaigns.
Their track record means that they have high success when it comes to engaging brands and influencers which is also combined with their wider marketing services to offer great value for money for their clients.
Just like the other agencies in this category, Find your Influencer has an established network of notable connections but they go one step further by categorising them into different fashion consumer groups.
They have a range of well-known influencers who cover women’s, men’s, sustainable, plus size and hijab fashion to make it super simple for brands to choose the best influencer for them. The services are also supported by full monthly reporting, content creation and campaign
tracking to ensure the clients can stay up to date with the results.
Finally, we have Ykone, an agency that supports luxury brands from all sectors.Their fashion brand work covers a range of singular brand and collaboration pieces which shows just how diverse the skills available are. The company has also made our list as their blog is also representative of how clued up on industry trends, they are with lots of articlesthat share marketing and fashion-relevant insights.Covering everything from PR to campaign execution, this agency is a great choice for luxury fashion brands.
You’ve learnt about the top fashion marketing agencies. Now check out our other marketing agency blogs:
Are you ready to place a dynamic marketing agency at the helm of your fashion brand’s marketing execution?
At Creative Marketing Ltd, we have all of the resources that any fashion brand could possibly need to stand out for all of the right reasons. If this is something that you would like to find out more about, you can book a free consultation by scheduling a call with Creative Marketing (NW) Ltd on 01706 495091 or contact us here.