PPC management, otherwise known as pay per click, offers you a professional way to remain competitive when managing your Google Adwords, Microsoft Advertising (Formerly Bing Search), Paid Social activity and paid outreach on other platforms. The reality is that digital PPC activity can cost a lot of money and not always yield the best results if not managed efficiently. Our strategic approach to PPC agency services delivers visible return on investment and quantifiable metrics, allowing you to reach your intended audience.
Creative Marketing (NW) Ltd have a proven track record when it comes to delivering campaign success, making us one of the best PPC management agencies in the UK. We are recognised Google Partners and have managed over £5M of ad spend in just a couple of years.
Whilst it may be tempting to try and save costs by managing PPC efforts in-house, we do think employing a pay-per-click agency is essential. Carry on reading to find out why.
How to choose a pay-per-click management agency
When choosing an agency, housekeeping elements to consider involve ensuring they have a proven track record and the skills to support what you need. Ensuring that they are Google partners should be checked as this means they have completed their Google Ads qualification and are experts within the field. You should also check their case studies and testimonials to see how successful they have been with other companies similar to your own. As PPC advertising can result in wasted money when not managed well, you cannot afford to skip these points.
What do PPC management agencies actually do that would be hard for you to manage in-house?
Unless you employ a full-time digital advertising expert purely focused on strategic management of your ads (which is very expensive), it is hard to run campaigns that provide the best ROI. The PPC agency’s purpose is to help you reach your goal without exceeding the budget. By generating the maximum ROI for the best spend, they ensure you stand the best chance at profiting from a campaign. It takes a lot of time and resources to manage this spending successfully. Therefore, as well as creating the content, researching competitors, and creating the actual ads, agencies also provide you with keyword performance that can benefit your more comprehensive SEO strategies. With more than 7 million businesses competing on Google ads alone and other platforms, we recommend that you always at least have the advice of an expert.
It is also not just about the technical side of things, but also the creatives. It is one thing getting your campaign to be seen by your audience, but another grabbing their attention when they are scrolling online. Professional agencies can help comb through the world of data to ensure the best ad copy and visuals are being used for converting campaigns.
How much should you expect to pay for a PPC management agency?
Just like the task of trying to budget for digital campaigns, when agencies are creating their pricing structures, it is very much a matter of how much you put in is what you can expect to receive. However, this doesn’t mean if you don’t spend a lot, you wont gain results. We measure input into a campaign not just as money but also as time. Campaigns need strategic planning, reactive monitoring, and tactical follow-up in order to garner the most useful outcomes.
Some agencies will charge a fixed rate, others a percentage of the ad spend, a mix of both, or they may have a pay-per-result model in place. No matter how the spend is charged, it will always be fairly calculated against the results and requirements that you as a business have. This means you can understand estimated results based on the budget that you have to spend.
As one of the many creative marketing hats that we wear is that of a PPC management agency in Manchester that service the whole of the UK, our approach is underpinned by a detailed PPC audit. We believe this is the best way to manage PPC expectations with our own digital experts.
Our basic ppc google ads management packages start from £500 ex VAT and cover up to £5,000 of paid ad spend. We then charge 10% of ad spent over £5,000 and waive the management fee. This helps to keep us incentivised to scale your business as fast as possible whilst keeping in line with your CPA and ROAS targets.
What agency services go into successful ad-words PPC management?
You can be forgiven for thinking that ad campaigns just need some clever copy that is made competitive within bidding on the right keywords because, at a surface level, that is what it looks like. However, we can assure you that it takes much more.
Strategy underpins every campaign and must be tied into your wider business goals, budget requirements, company performance, and industry-wide activities.
Various AB tests are conducted to see which bidding strategies work best for your campaigns as well which ad copies, keywords and more. Ad writing, keyword research, and choosing the right platforms for your activity is a skill and requires experienced ppc experts to analyse and implement the best changes based on data. Following conversion data and understanding how Google’s machine learning works is critical. Without this, your campaigns would struggle to perform.
Once ads are live, continual PPC optimisation and tracking is needed to stay on top of performance. This means any changes can be made to stop money from being wasted.
Finally, professional reporting that highlights every detail of the campaign is essential not just for future ads but also for wider business functions activities, including product development, supply chain, marketing, and of course, sales. We have produced a stunning Google Data Studio report that we connect to your Google Analytics and CRM to ensure we can accurately report on PPC performance.
You may find it hard to hit all of these criteria without a professional agency.
How can google ads help you advance your business goals?
As a Google PPC management agency, we think you need to get things right regarding Google Ads spend. To this day, they are the leading medium for pay-per-click campaigns, so without being a part of this, you will find it hard to reach the audience you need for your business. Google Ads is brilliant because, unlike other social media advertising, it is based purely on search intent. This means that some clever content and strategic bidding can put your product or service under the nose of the right consumers.
At Creative Marketing (NW) Ltd, we manage over £1 million of Google Ad spend each year and always aim to improve your ROAS for effective digital marketing.
Want to get your PPC advertising spot on with us?
We can promise you that our campaigns are backed by data-drive decisions and completed PPC management services. To find out more about our pre-defined or bespoke solutions, please give us a call on 01706 318200 or Pencil in a consultation using our calendly link at a time that suits you.