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50 Explosive YouTube Statistics for 2024

Another 50 YouTube Statistics Article? Yes, but this is the best.

Having been around since 2005, YouTube is a long-running video-based platform that has continued to grow in popularity since its launch. As the originator of the high-profile social media influencer and with over 2 million content creators in the platforms creator plan, YouTube has strong eCommerce functionalities and thriving paid services, as well as retaining the originally launched free viewing.

At Creative Marketing (NW) Ltd, we believe that video content is an essential part of your content strategies. Videos resonate with consumers and enhance your ability to story-tell in a way that converts consumers to paying customers.

Boasting plenty of opportunities for brands and individual users alike, we have pulled together our top statistics from the world of YouTube to give you further insight into this social media giant’s power within the world of digital media.

YouTube Company Statistics

1. YouTube was founded by 3 technology moguls in 2005.

Char Hurley, Steve Chen, and Jawed Kasim wanted people to be able to upload and share video content on a worldwide scale to answer the growing engagement rates within the internet-based activity. Having experienced being able to easily upload images and videos onto the internet, the site was created as a user-friendly and focused platform.

2. YouTube employs over 2800 members of staff.

The team are based across sites in San Bruno, Los Angeles, and London.

3. Google purchased YouTube for $1.65 billion.

Having understood the market power that YouTube would be likely to possess in the future, Google acquired the company back in 2006 shortly after its launch. Google has since integrated YouTube as an essential SEO and keyword-supporting tool to strengthen its position as the world’s main search engine.

4. In 2021, YouTube generated revenue of $28.8 billion.

This was a 46% increase year-on-year and was credited due to a mix of advertising spend and premium memberships. This also marks an impressive growth since 2015 and represents the importance that consumers place on video content.

YouTube Revenue Statistic YouTube Revenue Statistic

Source: https://www.businessofapps.com/data/youtube-statistics/

5. YouTube is the second most used social platform and search result on Google.

With 2.2 billion monthly users, the platform sits just behind Facebook as the most visited site. You will often find YouTube content linked as the video player of choice on various websites and within other social media platforms highlighting its backlinking and embedding popularity. These circumstances of YouTube being seen on various other platforms have contributed to its loyal followers.

YouTube V Social Platforms YouTube V Social Platforms

Source: https://www.searchenginejournal.com/social-media/biggest-social-media-sites/#close

6. YouTube’s revenue contributed 2% to Googles overall revenue in 2021.

Having increased from 7.3% in 2017 and has achieved a positive growth year-on-year, we believe this figure will continue to rise annually. The only competitor that we believe could affect YouTube’s advertising capabilities is TikTok which is fast becoming the go-to video social platform.

YouTube Growth YouTube Growth

Source: https://www.searchenginejournal.com/social-media/biggest-social-media-sites/#close

YouTube Usage Statistics

7. Over 2.5 billion people access YouTube at least once a month.

This equates to more than a quarter of the world’s population choosing to use YouTube in one way or another. The number has also increased by 1.3 billion users since 2015.

8. YouTube premium had 50 million subscribers as of 2021.

The service allows users to miss out on advertising and exclusive access features, including background play, downloads, and YouTube music. The service costs £11.99 per month and offers a cancel-anytime policy which aligns with the norm consumers expect from subscription and streaming services.

9. There are over 35 billion individual sessions on the site each month.

With the option to download the app or access it directly from the Google home page, YouTube is designed to encourage repeat visitors and be the main source of information for users.

10. As of 2022, YouTube has been used to upload over 800 million videos.

This is supported by the 37 million channels on the platform. As a website with such a substantial SEO reach, it is no surprise that companies want to be represented here to be seen as current.

The YouTube functionality also allows users to segment videos by playlists or topics with hashtags meaning that the search capabilities can reach the content of any age as long as the meta text is relevant.

11. YouTube is available in 50 languages in over 100 countries.

The core brand value reads, “Our mission is to give everyone a voice and show them the world”. This global approach to their brand ethos is brought to life by the various language features and nods to internationally reaching trends promoted on the site.

12. Music has the highest index search rate on the site.

The terms song, songs, and music all make up the top spots with other popular search terms, including Minecraft, Tik-Tok and ASMR. The addition of YouTube music, which launched in 2014, has seen YouTube competing with the likes of Spotify and Amazon Music in the world of song streaming.

Top Searches on YouTube Top Searches on YouTube

Source: https://www.statista.com/statistics/1306637/uk-top-searches-youtube/

13. In the APAC region, 5 trillion views of YouTube shorts have been played.

YouTube shorts offer the same type of video viewing that competitors Instagram and Facebook offer, with the option for content creators to share clips with their entire audience more exclusively. At Creative Marketing, we think this form of content is more attainable to busy users, so it’s great that the platform now offers balance.

14. YouTube attracts 1.7 billion unique monthly users.

With an extensive library of how-to guides and reviews, YouTube offers easy-to-find information that helps consumers in their everyday life. This high number of unique visitors means that even those who do not have accounts are using the site and its content.

15. Over 5 million people are subscribed to YouTube TV.

Offering users the option to benefit from live streaming for hundreds of channels, YouTube TV is available across the UK and can be accessed without any cables or engineering setups.

16. The immense user popularity of YouTube makes it the second most popular website in the world.

Sitting just behind is parent company Google; YouTube attracts global audiences with its diverse content and easy-to-access information. The addition of user-generated content from trusted influencers and brand promotional activities means there is quite literally something for every audience.

17. The most popular YouTube video has over 10 billion

Providing that viral content thrives on the platform, the most viewed content is the “Baby Shark Dance”, which gained notable popularity in 2017. Interestingly as well, all top ten videos are music content which correlates with the top search terms that we already mentioned.

Furthermore, the type of content here is essentially family-focused which shows that younger audiences are being exposed to the platform from an early age which is like to enhance their loyalty as they grow older and use YouTube for themselves

Most Popular YouTube Videos Most Popular YouTube Videos

Source: https://www.statista.com/statistics/249396/top-youtube-videos-views/

18. The fastest ever viral video generated 400 million views in just 24 hours.

The iQIYI – Double World feature also highlights the link between the gaming industry and the platform, with many popular channels consisting of live-action gameplay and reviews.

Most Viral YouTube Videos in 24 Hours