Creative Marketing (NW) Ltd was enlisted by Brompton to provide assistance in enhancing their SEO. The objective was to reinforce their organic online presence through the implementation of SEO-friendly product descriptions. Brompton, a renowned brand, is highly recognized for its expertise in folding bicycles and urban mobility solutions. Their commitment to innovation and quality has made them a leader in the industry.
The initial obstacle we encountered revolved around Brompton’s extensive range of products, which spans hundreds, each with distinct variations and specifications. Our task was to employ accurate keywords in alignment with Brompton’s brand guidelines.
We began by curating a list of products that required descriptions and conducted extensive keyword research. With our dedicated SEO team, we were able to review and produce SEO friendly product descriptions in a matter of weeks!
This is currently an ongoing project. We have already seen a positive impact from the SEO work conducted and expect to see improve over the coming months.