Category Archives: Augmented Reality

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Brands and consumers: The rise of the machines in digital marketing

Augmented Reality, Digital MarketingBy admin 15th May 2018

We rely heavily on information technology to increase our brand image and reach consumers. In 2018, the rise of the machines is evident in the popularity of augmented reality (AR). The AR industry is experiencing serious growth compared to that of virtual reality, due to the likes of Ikea Place,…

Augmented reality is changing the face of digital marketing

Augmented RealityBy admin 24th April 2018

As we increasingly enter a digital age, heavily relying on technology to speak to our audience, the marketing industry is continuously adapting. In 2018, the trends are turned towards augmented reality (AR) and the ‘rise of the machines’. The AR industry has shown substantial growth over the years, particularly in…