Every online business competes daily for market share. This field also becomes more competitive as new businesses enter the online arena. One of the best aspects of an online business is that customers and clients can come from anywhere. This is also one of the worst aspects, as competitors…
Consumer behaviour and buying patterns have drastically changed in the digital space. Thanks to mobile phones and on-the-go purchases, your audience is practically just a click away from choosing you or your competition. Unless your brand has a good digital presence and has actively nurtured brand loyalty across all…
Influencers are ditching Snapchat and YouTube as interest in Instagram continues to rocket in social media marketing, according to new research. The Activate 2018 State of Influencer Marketing Study, which saw interviews with more than 800 global social media influencers and 100 marketing professionals, revealed that Instagram and blogs are the…