Content marketing is one of the most effective ways to succeed online, because its goal is to connect with your audience with their interests at heart. You can do so much with the content on your site, and the benefits go beyond offering relevant, interesting or amusing content for your readers. Great content gets shared, talked about, and sent to other users. This means that not only will you gain greater organic reach with your content, Google will also rank your content favourably.
In order to do more with your content, however, you have to implement a strong and effective content marketing strategy. Just as with any marketing strategy, your content must be created with a goal and demographic in mind.