Content Marketing Strategy Service

Content marketing is one of the most effective ways to succeed online, because its goal is to connect with your audience with their interests at heart. You can do so much with the content on your site, and the benefits go beyond offering relevant, interesting or amusing content for your readers.

What Is a Content Strategy?

Content marketing is one of the most effective ways to succeed online, because its goal is to connect with your audience with their interests at heart. You can do so much with the content on your site, and the benefits go beyond offering relevant, interesting or amusing content for your readers. Great content gets shared, talked about, and sent to other users. This means that not only will you gain greater organic reach with your content, Google will also rank your content favourably.

In order to do more with your content, however, you have to implement a strong and effective content marketing strategy. Just as with any marketing strategy, your content must be created with a goal and demographic in mind.

Why Does Your Business Need Content Strategy?

Content marketing costs less than half of other traditional marketing tactics, and yet can generate three times as many leads. The only problem with content marketing is that the majority of marketers out there are not certain how best to execute an effective content marketing strategy. When you commit to a strong content marketing strategy, you work on improving:

  • Your search visibility in Google
  • Your organic reach
  • Audience loyalty

Content marketing is a necessary component of any digital marketing campaign, but developing a content strategy requires a lot of planning, focus and management.

How Does Our Content Strategy Process Work?

Each content strategy requires a great deal of planning, starting with research into your demographic. You need to determine their needs and then learn how best to communicate an answer to those needs. Knowing this information will help you curate relevant content, as well as advertise it for maximum reach.

This process will allow you to engage with your audience, forge a strong and lasting relationship with them, and even reach new users. Combined, this means that you will help foster brand loyalty and increase brand awareness. At Creative Marketing, we will work towards creating a digital content strategy for your company and your audience.

What Does a Good Content Strategy Look Like?

Audience Demographics

Creating effective content requires extensive research into your demographic, to ensure that the right people are getting the right message from your brand. Creating effective content requires extensive research into your demographic, to ensure that the right people are getting the right message from your brand.

Audience Persona

To create effective content, we will create an audience persona. This persona will be a generalised profile of the ideal user or customer that you want engaging with your content and your site. Creating a persona is useful for working out the right language, tone, and topic to use.

Content Topics

Once we know and understand who your ideal audience is, we then create a list of topics that are relevant and interesting for them. This is how we ensure that your content gets the most engagement from your demographic.

Types of Content

The most effective way to drive engagement using your content is to vary the type of content in question. Types of content include blog articles, exposes, videos, infographics, and even e-books. How this content is formatted is also critical, as nearly half of all users skim content, meaning it must be optimised for how users will interact with your content to ensure the greatest reach.

Keyword Strategy

No content strategy plan is complete without considering SEO. One aspect of that optimisation is keywords. We will choose the best keywords based on how your audience communicates, to ensure that your content is optimised and relevant.

Where to Start

Your content strategy requires a disciplined and talented team who will work with you to create the best engaging content and content marketing campaign for your business. Take the pressure out of content marketing and get the results you want with us.

Benefits Of Content Marketing Strategy Agency

We believe our content marketing services are a fundamental aspect of a successful SEO campaign. Therefore, our specialists will work with you to define objectives and develop a strategy through blogger outreach, PR and creative content marketing.

We’ll, therefore, take the steps to identify your key audiences and attract key influencers. Our team is also happy to deliver backlink services to support in-house and external content marketing and PR teams, or we can happily become your sole provider of content marketing services.

Research

We thoroughly research your industry, keywords and competitors to deliver a content marketing strategy that works for your website. We utilise our in-house technology to deliver high-quality backlinks using white hat link building techniques. You therefore never need to worry about receiving a Google penalty due to poor backlinking methods.

Auditing & Analysis

We believe in reviewing your current link profile before we even think of embarking with our content marketing strategy. By doing so, we can gain an insight into any existing issues that could cause problems now or in the future, such as unnatural, manipulative backlinks from past campaigns. We can then deliver a strategy that can successfully improve your backlink profile.

Execution

We believe a content marketing campaign is the beating heart of a link building strategy. For this reason, our outreach team build relationships with influential journalists, bloggers and editors to gain a high authority link placements. We also have a team of skilled writers to provide engaging, well-written content, which will drive organic referrals and allow your website to gain trust in the SERPs.

Measurement

We are dedicated to delivering long-term, sustainable results for a brand. We continually focus on developing a natural backlink profile for your brand, which is why we analyse a campaign through detailed reporting – and we offer full transparency on our approach.

Content Marketing Strategy FAQs

Do You Work With Your Clients On Edits?

Of course! All of our clients have the final say on the content. Any required edits will be undertaken until each client is happy with the final piece.

Do You Charge Extra For Revisions?

Nope. We’re not happy until you’re happy, which means all our clients have unlimited revisions so that we can create the best content possible for your brand.

Will The Content Be SEO Friendly?

Yes. The content our writers work on will always have best SEO practices in mind, to ensure that the content can positively affect your website’s ranking. We can also provide content that targets pre-determined keywords.

Is The Content You Write Unique & Original?

The best kind of content is unique content, and that’s why we employ experienced and skilled writers to create interesting and original content that’s bespoke to each client.

What Happens Once I Make An Order?

Once you place an order, you will be assigned a dedicated account manager. They will be your point of contact throughout the process, on hand to answer any queries. Our team of content writing experts will start creating your chosen content to the highest quality, fully SEO optimised. This will then be proof read to ensure there are no mistakes and then sent back to you to check. Once you’re happy with the content the order will be completed.

Why Should I Use Creative Marketing For My Content Creation?

Because we’re the best! As a company, we have numerous years of content writing experience and have worked with countless businesses and brands to effectively improve their digital performance, garnering plenty positive reviews and testimonials.