Call to action
A call to action can come in the form of text, or a button that encourages the reader or user to take action. ‘Taking action’ can come in various forms depending on the context of the content.
For example, a call to action for a clothing retailer would be ‘order today’ whereas a service like a vehicle modifier may urge you to ‘get a quote today.’
A Chat Bot is an automated program used to conduct conversations, in marketing spaces such as an online retailer, a chatbot may be used to attain basic information or answer FAQ’s, providing the customer with quick and efficient help. A Chatbot can act as a buffer to speaking to an advisor which can come in helpful especially if the enquiry is easily solvable.
Content refers to information that is made available to view, interact or listen to through a website, social media or applications. Content has many classifications, examples can range from an online blog, to a video, games, music, shopping items, almost anything.
A social media & marketing strategy that involves collating content that is already published and relevant to your business, and presenting it alongside your marketing in order to give your content more authority in the form of external links.
Content curation will vary depending on the subject at hand. For example, someone writing a blog about the legalities of cars should look to include links from their government website, as they are the best authority on the subject.
A conversion rate is a recorded percentage of visitors on a website who have completed an action on that site. This may vary with the site in question, an example being a website you can shop for items on, a conversion rate for them would be to get a sale. Sites that don’t sell products may have conversion rates that reflect how many website visitors created a profile or signed up for shared marketing information like a newsletter.
Cookies are small files of text that are sent to the web page browser you use from any website you may visit. Its purpose is to allow the website to ‘remember’ information on your visit.
A common example is a login screen, if you choose for your details to be remembered, the website has a cookie placed in your browser that saves you from having to re-type your login details. This is why login details are gone when you delete cookies.
Copywriting refers to the process of writing specific content for a website whilst keeping information obtained via SEO in mind. This means there will be highlighted usage of specific keywords, headings, phrases and much more within the content being written.
As a result of using the previously mentioned factors, the website will likely rank higher on search engines, meaning it will be more likely to be seen.
this is an online currency, the main example being Bitcoin. There are many different cryptocurrencies which can be bought and can be used to buy products or services online.
As the term suggests, this refers to the experience your customer has, in digital marketing terms, this can refer to your customer’s experience of navigating your website. The best way to ascertain your customer’s experiences is via a questionnaire.
Positive customer experiences can generate brand loyalty, positive reviews and increased popularity.