Creative Marketing (NW) Ltd first worked with Escape Now in mid 2021 just as the country was about to come out of the Covid lockdowns. It was necessary for us to help Escape Now quickly capture market share as other competitors were also launching intense local campaigns in order to makeup for significant losses made during the lockdown.
Our challenge was to enter the PPC auction with existing strong players and to generate conversions in the form of online bookings. We had strict cost per acquisition targets as there was not a lot of flexibility in adapting prices as the company ultimately had to compete on pricing being a relatively new player.
Before we launched a Google Adwords campaign we reviewed the user experience and ensured there was no obstacles from clicks to conversions. We also reviewed the local pack of the website ensuring it was registered on Google My Business and remained up-to-date. We then used local extensions and built a radius based campaign that was as broad as possible to ensure we can raise awareness and yield demand at the same time through retargeting ads. We also launched a social media campaign using compelling content themed as horror characters to get followers excited about the Escape rooms.
Within the first month, we were able to quickly generate conversions as the demand in the outdoor and leisure industry rapidly boomed following the lockdown. The cost per acquisition was within target and things were going great. After an initial peak, things started to slow down and this is when we doubled up the marketing by introducing paid social to the marketing mix. Combined with new sources of traffic, we were able to sustain the company’s revenue and help it to successfully generate a 3X turnover in the first 12 months. The company was ecstatic and continues to use Google Ad and Social Media services. We’re now planning a wider campaign to re-launch the website with a new design and running an SEO campaign.