Within the first month, we were able to quickly generate conversions as the demand in the outdoor and leisure industry rapidly boomed following the lockdown. The cost per acquisition was within target and things were going great. After an initial peak, things started to slow down and this is when we doubled up the marketing by introducing paid social to the marketing mix. Combined with new sources of traffic, we were able to sustain the company’s revenue and help it to successfully generate a 3X turnover in the first 12 months. The company was ecstatic and continues to use Google Ad and Social Media services. We’re now planning a wider campaign to re-launch the website with a new design and running an SEO campaign.