Every editorial piece on this site carries a named author for E-E-A-T, trust, and journalist clarity.
Kasim Javed — CEO and Founder, Creative Marketing Group. Areas of expertise: AI Marketing Strategy, Generative Engine Optimisation, AI-first agency models, performance marketing, lead generation, AI product strategy, acquisitions and exits.
Creative Marketing Research — Independent research division publishing UK-anchored reports on AI's impact on marketing. Editor-in-Chief: Kasim Javed.