Google Adwords Management Services

We create bespoke Google Adwords campaigns for clients by using a variety of creative and technical techniques. We specialise in developing successful strategies, even in the most competitive industries.

What is Google AdWords PPC?

Google AdWords is the advertising service offered by Google to allow companies or individuals to pay for premium ad space at the top of Google’s search results.

The payment plan for this service operates under a pay-per-click policy, where you pay every time a user clicks on your elevated site. PPC is a great way to gain a lot of paid traffic to your website and, with over 80% of all searching traffic going through Google, using AdWords PPC management is more critical than ever.

Why Does Your Business Need Google Adwords Management

Creative Marketing (NW) Ltd is proud to be a Google Adwords Partner and manages over £1M of ad spend. We’re a results-driven pay per click agency, always looking to improve our clients’ PPC endeavours to bring down the cost per acquisition and increase your return on ad spend (ROAS). We have years’ experience in PPC, which is why we are excited to share our knowledge with businesses in need of effective digital marketing.

All businesses need a paid search campaign if they are to compete with their competitors. Bidding for keywords and having your ads appear before theirs only improves your visibility and increases conversion rates. Your Google Ads campaign needs to be done correctly, though. Chasing the wrong keywords, for instance, can only cause you to waste money and time. This is why having an agency to do the legwork for you can be cost-effective in the long run.

How Does Our Google AdWords Process Work?

Every successful AdWords campaign will go through the same process, and this process starts with you. Start first with a list of goals that you want to achieve, including business objectives and return on investment (ROI) goals. Once you have these, we can then work with you to create a comprehensive campaign.

As an AdWords management agency, we take all the hard work out of AdWords management and ensure the greatest possible success rates, rather than wasted budget.

What does a good google AdWords PPC campaign look like?

Each of our Google AdWords management campaigns involves:

A PPC Strategy

To craft a successful PPC campaign, our AdWords management company will conduct extensive research into your business, industry, competition, and demographic to ensure that the strategy we build for you is optimised for your success.


Once we have created your custom strategy, we work on implementing it or by updating any existing campaigns you already have into brand new campaign ideas.


Intensive keyword research is undergone so that we select the most relevant and best keywords for your campaign. By doing so, we provide you with the greatest ROI possible.

Tracking & PPC Optimisation

For optimal success, we continue to track your account and optimise our efforts for continued results. We watch for all changes, big and small, and make fine-tuned adjustments as needed.

Ad Extensions

Ad extensions allow you to stand out amongst the rest. It is an invaluable tool to have. As your trusted Google AdWords agency, we work on implementing the very best extensions for you.

Adcopy Writing

To ensure the most click-throughs, we create ad copy for both your ad on Google and for your landing pages. By having a strong call-to-action, it helps to make your landing page highly relevant to users.

Shopping Ads

We optimise any shopping campaign or product listing ads you need creating. This is so that you promote your inventory using relevant search terms and keywords.

Measurement and Reporting

You need more from your Google AdWords management company than just the promise of a strong strategy, which is why we have built our very own Creative Analytics hub which allows you to fully see your ads performance. Each week you will receive a report with detailed analyses of your campaign.

Google Ads Management Benefits

Creative Marketing (NW) Ltd has a wealth of experience in many industries. Our Google ads campaigns provides you with the ability to define your target audience. As with any campaign, knowing who you are appealing to will help your ads become more relevant to them. This could mean targeting your audience through geographical locations, age, gender, social demographics, and much more. We give our clients recommendations on the best Google ads campaign ad strategy which could be search engine text ads, Google shopping, native ads and display ads.

We have helped many clients succeeded in digital marketing such as Premier Inn At Home, Bespoke Plates, Workwear GlobalI Need A Mobile and more.

Deep PCC Understanding

Our PPC team members have many years worth of paid search experience each which gives them a deep understanding of PPC and how to get the most out of your paid search campaign.

PPC Strategy & Implementation

PPC planning and strategy is key to a successful paid search campaign. Once the PPC strategy is approved by the client our paid search team members implement the strategy with the help of our wider digital marketing teams.

Dedicated Account Manager

Each paid search client will work with a dedicated account manager who’s goal is to work with the client and the PPC team to meet all the campaign goals and objectives.

Strategic Reporting

We are dedicated to delivering long-term, sustainable results for a brand. We continually focus on performance and delivering ROI for your brand, which is why we analyse a campaign through detailed reporting – and we offer full transparency on our approach.

Our Google Adwords Management Process

1. Research

We thoroughly research your industry, competitors and target audience to deliver a Google ads strategy that works for your marketing objectives. We utilise our many years in paid marketing to deliver high ROI each month.

2. Auditing & Analysis

We believe in reviewing your current Google adwords campaign (if you have any) before we recommend a enhanced strategy. By doing so, we can gain an insight into any existing performance and issues that could cause problems now or in the future. Once we have completed this phase we will present you our findings and strategy recommendations.

3. Execution

We believe in targeting your audience, building relationships with them and taking your visitors on a journey that inspires and motivates them to make a purchase. Our Google adwords specialists have the experience, creativity and technical know-how to develop a bespoke paid search campaigns that aligns with your marketing objectives.

4. Measurement

We are dedicated to delivering long-term, sustainable results for a brand. We continually focus on performance and delivering ROI for your brand, which is why we analyse a campaign through detailed reporting – and we offer full transparency on our approach.

Google Adwords FAQs

What Is Adwords And How Does It Work

Google AdWords (now called Google Ads) is a pay-per-click online advertising platform that enables brands and businesses to create adverts and display them at the top of a search engines results page. It works by allowing businesses to target keywords they want their adverts to appear for, with the price varying depending on duration of advert and competitiveness of the keyword.

When Will I See Results From Using Google Adwords?

It’s very likely that business will see results on their adwords on the very first day they go live. However, this is dependent on the level of demand of those keywords. You advert should be present at the top of these search results almost instantly, but the effectiveness will be dependent on many factors. That’s why it’s important to plan your advertising campaign effectively with us to ensure that it works to its fullest potential.

What Is Cost Per Click?

Cost-per-click is a metric that is used to describe how much budget of a marketing campaign has gone into generating a click to the business’s website, be that organic or through a social media campaign. For your marketing to be as profitable as possible, it’s best to have lower cost-per-click than a high one.

What's Involved In Setting Up A Google Ads Campaign?

A lot! When we conduct our campaigns, we ensure that a robust and optimised strategy is in place, created after conducting extensive research into your business, industry, competition and demographic. We then implement the campaign after selecting the most relevant keywords for your business, incorporating it alongside awesome ad copy with strong call-to-actions. We also add extensions to the advert and track it throughout its lifetime to assess if it can be optimised further.

What Is Quality And How Can It Be Improved?

A quality score on AdWords is a metric that evaluates how good your advert is and how well it’s expected to perform. It uses factors such as the keywords used and the landing pages to generate a score between 1-10 as well as presenting expected click-through rate and ad relevance. A higher quality score can make the adverts cheaper and position better.

Is Google Adwords Right For My Business?

Absolutely. The vast majority of businesses, regardless of scale, will benefit from AdWords as it has potential to help you get seen for competitive keywords.

Why Should I Use Creative Marketing For Adwords

Because we know what we’re doing. We have been building optimised Google Ads for years and know the ins and outs of the service to help build the best ad for your brand.

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