Facebook Advertising

Facebook is simply too big to ignore, but you must be careful when advertising on it. From privacy scandals to a shift in algorithm, advertising on Facebook must be more organic, genuine, and targeted than ever before. This is the most powerful, most cost-effective way to drive traffic and turn them into sales.

What is Facebook Advertising?

Facebook completely changed the face of social media forever. It was the first company to hit one billion users, and still today sees over two billion monthly active users and over one billion daily users who access the app on their phone. Facebook is simply too big to ignore, but you must be careful when advertising on it. From privacy scandals to a shift in algorithm, advertising on Facebook must be more organic, genuine, and targeted than ever before.

Facts & Figures

3rd

Facebook is the world’s third-most visited website

Why Does Your Business Need Facebook Advertising?

Facebook has an untold number of monthly and daily users, and with these users comes a plethora of demographic data that can be used to help target your demographic directly. This is because users typically share their age, gender and location on Facebook as well as their likes.

Getting people to do more than like your business page and/or posts is another story entirely, which is why using a reliable Facebook advertising agency like Click Intelligence can help you see greater results and higher engagement than attempting to create your campaign alone.

Facts & Figures

2.89 Billion

How Does a Facebook Advertising Campaign Work?

We will work with you so that your goals are achieved, ensuring you see an incredible ROI. Our process involves us helping to create advertisements that suit your demographic for Facebook PPC advertisement campaigns as well as managing your budget. We will track and optimise our efforts throughout the Facebook advertising process so that you can see a rise in engagement and click-through rates.

We are a Facebook PPC agency that aims to create custom and highly relevant advertisements to your targeted audience. Our focus is on delivering the right message, at the right time.

Facebook has a huge audience, and with the right campaign you can connect with users, make sales and even foster a long-term relationship with your followers so that you can see further organic reach as your users like, comment, and share your posts and ads with their friends and family.

What Does a Good Facebook Advertising Campaign Look Like?

We are a Facebook PPC agency that aims to create custom and highly relevant advertisements to your targeted audience. Our focus is on delivering the right message, at the right time. Facebook has a huge audience, and with the right campaign you can connect with users, make sales, and even foster a long-term relationship with your followers that will help see success and further organic reach as your users like, comment, and share your posts and ads with their friends and family.

Our awesome team are here and ready to help your business succeed, so what are you waiting for? Get in touch to find out more.

Every great Facebook advertising campaign involves several key components, as well as an ongoing commitment to fine-tune any campaign so that your content and advertising budget are effectively used for maximum results:

Ad Creation

A good Facebook advertising campaign is dependant on the effectiveness of the ad you are using. We will choose three different types of Facebook ads which consist of promoted accounts, promoted trends and promoted posts.

Budget Management

We work with you and your budget to ensure that your Facebook campaign remains profitable and successful.

Targeted Ads by Placement

Facebook offers many different locations for your advertising, with each location offering unique opportunities to turn users into customers or clients. We work on providing the most relevant ads for your target audience.

Measurement and Reporting

You won’t be kept in the dark about our efforts either. We provide comprehensive reports detailing our efforts and our results so that you can be in complete control over your Instagram profile.

Our comprehensive services mean that not only can we create a great Facebook advertising campaign for you, but we can also ensure that your website is optimised and your on-site content will drive up engagement and maximise your success.

Facebook Advertising Agency Management Benefits

Creative Marketing has a wealth of experience in many industries. Our paid social campaigns provides you with the ability to target consumers in their natural habitat – their social media platforms. Facebook, Linkedin, Instagram, Pinterest and Twitter all offer paid social ad options that you can take advantage of for highly targeted ad placement.

We have helped many clients succeeded in digital marketing such as Gumtree, 888 Poker, Crowne Plaza, Love Honey, Ebuyer, Ebay, Holiday Inn, Betway Group, AX Paris, Pearson & Smyths Toys. Find out more about paid social case studies.

Deep Facebook Advertising Understanding

Our Facebook advertising team members have many years worth of paid social experience each which gives them a deep understanding of Facebook advertising and how to get the most out of your Facebook advertising campaign.

Facebook Advertising Strategy & Implementation

Facebook advertising planning and strategy is key to a successful paid social campaign. Once the Facebook advertising strategy is approved by the client our paid social team members implement the strategy with the help of our wider digital marketing teams.

Dedicated Facebook Account Manager

Each Facebook advertising client will work with a dedicated account manager who’s goal is to work with the client and the paid social team to meet all the campaign goals and objectives.

Strategic Reporting

We are dedicated to delivering long-term, sustainable results for a brand. We continually focus on performance and delivering ROI for your brand, which is why we analyse a campaign through detailed reporting – and we offer full transparency on our approach.

Our Facebook Advertising Process

1. Research

We thoroughly research your industry, competitors and target audience to deliver a facebook advertising strategy that works for your marketing objectives. We utilise our many years in paid marketing to deliver high ROI each month.

2. Auditing & Analysis

We believe in reviewing your live Facebook advertising campaign (if you have any) before we recommend a enhanced strategy. By doing so, we can gain an insight into any existing performance and issues that could cause problems now or in the future. Once we have completed this phase we will present you our findings and strategy recommendations.

3. Execution

We believe in targeting your audience, building relationships with them and taking your visitors on a journey that inspires and motivates them to make a purchase. Our paid social specialists have the experience, creativity and technical know-how to develop a bespoke paid social campaigns that aligns with your marketing objectives.

4. Measurement

We are dedicated to delivering long-term, sustainable results for a brand. We continually focus on performance and delivering ROI for your brand, which is why we analyse a campaign through detailed reporting – and we offer full transparency on our approach.

Facebook Advertising FAQs

Why Should I Use Facebook Advertising In My Marketing Strategy?

Facebook advertising is a great way to target your adverts to the individuals who may be most suited to your products. Facebook is also a widely used platform with over a billion active logins each day, meaning that your adverts have potential to reach a wide audience base on the platform, which can grow your brand awareness and customer base.

What Options Do I Have For Advertising On Facebook?

You have a choice between, Video ads, Photo ads, Slideshow ads, Carousel ads, Canvas ads and Dynamic Product Ads.

Is Facebook Advertising Right For My Business?

Facebook advertising is perfect for the majority of businesses. It gives you an opportunity to engage with a huge, active audience, which can lead to more awareness and increased sales.

Are Facebook Ads Better Than Google Ads?

Both have the potential to reach a huge audience when optimised and used correctly. Google Ads are great for encouraging more organic traffic, whereas Facebook ads can target your ideal customer base more effectively.

What Are Facebook Custom Audiences?

Facebook custom audiences is a targeting option for your adverts that allows you to find your existing audience among people who are on the platform. Through traffic website traffic, this feature gives you the opportunity to target adverts to people who have already visited your site, enticing them to come again. There’s also the option to make a ‘Lookalike Audience’ where adverts will target uses who display similarities to your current audience base.

Which Ad Placement Is Best?

There are many different Facebook ad placements with their own pros and cons, and how they impact conversions. To help find the best ad placement specific to your goals we will first outline the goals you want to achieve.

Why Should I Use Creative Marketing For Facebook Advertising?

Because we’re specialists! We have a team of excellent SEO and social media specialists who can help your business create effective and optimised Facebook ads to really increase your website user base.