Instagram Advertising

Instagram stories has completely changed how businesses can engage with their followers. The better and more engaging your story, the more you can connect and build a relationship with your audience. Once you have over 10,000 followers, you can even send them links on your website

What is Instagram Advertising?

When it comes to Instagram advertising, your company has many different opportunities to engage with your followers and to increase your community. What is important to note, of course, is that when it comes to advertising on Instagram, you have two avenues, and both must be effectively managed to see the greatest of results.

The first method involves your actual account and how you engage with your followers. You can pay for all the advertising you want, but without social media management and a clear and effective social media campaign, your users will not follow or engage with your content.

Facts & Figures


Instagram is the sixth-most visited website

Why Does Your Business Need Instagram Advertising?

In 2016, Instagram opened advertising opportunities for all of its users who made the switch to a business profile. Since then, the popular image-based social media app has made quite a few changes and has gained over 300 million new monthly users. The marketing potential on Instagram is huge, especially when you implement a strong and effective Instagram advertising strategy to help you see real returns and effective results. Managing a social media campaign, however, requires a lot of demographic research, content creation and promotion, and constant optimisation to ensure you are getting the best results.

Facts & Figures

130 Million

130 million Instagram users tap on shopping posts every month

How Does a Instagram Advertising Campaign Work?

When you hire an Instagram advertising agency like Click Intelligence, you hire professionals that work from scratch to create a comprehensive and effective Instagram advertising campaign. That is why every one of our campaigns includes:

Ad Writing

Though Instagram is an image-based app, captions still play a critical role towards increasing engagement. This is why ad writing is also a component to every one of our Instagram advertising campaigns.

Budget Management

We work with you and your budget to ensure that your Instagram campaign remains profitable and successful.

User Targeting

A great Instagram ad is more than a sponsored post that gets a like, it’s one that encourages the user to either follow you, buy your product or sign up to your newsletter. User targeting is always the first step to maximise the engagement you want from users within your demographic.

Measurement and Reporting

You won’t be kept in the dark about our efforts either. We provide comprehensive reports detailing our efforts and our results so that you can be in complete control over your Instagram profile.

Our comprehensive services mean that not only can we create a great Instagram advertising campaign for you, but we can also ensure that your website is optimised and your on-site content will drive up engagement and maximise your success.

Instagram Advertising Management Benefits

Creative Marketing has a wealth of experience in many industries. Our paid social campaigns provides you with the ability to target consumers in their natural habitat – their social media platforms. Facebook, Linkedin, Instagram, Pinterest and Twitter all offer paid social ad options that you can take advantage of for highly targeted ad placement.

We have helped many clients succeeded in digital marketing such as Gumtree, 888 Poker, Crowne Plaza, Love Honey, Ebuyer, Ebay, Holiday Inn, Betway Group, AX Paris, Pearson & Smyths Toys. Find out more about paid social case studies.

Deep Instagram Advertising Understanding

Our instagram advertising team members have many years worth of paid social experience each which gives them a deep understanding of instagram advertising and how to get the most out of your instagram advertising campaign.

Instagram Advertising Strategy & Implementation

Instagram advertising planning and strategy is key to a successful paid social campaign. Once the instagram advertising strategy is approved by the client our paid social team members implement the strategy with the help of our wider digital marketing teams.

Dedicated Account Manager

Each Instagram advertising client will work with a dedicated account manager who’s goal is to work with the client and the paid social team to meet all the campaign goals and objectives.

Strategic Reporting

We are dedicated to delivering long-term, sustainable results for a brand. We continually focus on performance and delivering ROI for your brand, which is why we analyse a campaign through detailed reporting – and we offer full transparency on our approach.

Our Instagram Advertising Process

1. Research

We thoroughly research your industry, competitors and target audience to deliver a instagram advertising strategy that works for your marketing objectives. We utilise our many years in paid marketing to deliver high ROI each month.

2. Auditing & Analysis

We believe in reviewing your live instagram advertising campaign (if you have any) before we recommend a enhanced strategy. By doing so, we can gain an insight into any existing performance and issues that could cause problems now or in the future. Once we have completed this phase we will present you our findings and strategy recommendations.

3. Execution

We believe in targeting your audience, building relationships with them and taking your visitors on a journey that inspires, motivates them to make a purchase. our paid social specialists have the experience, creativity and technical know-how to develop a bespoke paid social campaigns that aligns with your marketing objectives.

4. Measurement

We are dedicated to delivering long-term, sustainable results for a brand. We continually focus on performance and delivering ROI for your brand, which is why we analyse a campaign through detailed reporting – and we offer full transparency on our approach.

Instagram Advertising FAQs

Which Social Media Platforms Should I Be Present On?

The platforms you’re present on is determined by your target audience. This is to make sure your social marketing efforts are efficient, as you don’t want to spend too much time creating content for a platform that is rarely used by your audience. In general, the best social platforms are Facebook and Instagram, with Twitter and LinkedIn being good for customer support and PR.

What Should I Post?

The type of content you should post on your socials will be bespoke for each business, depending on factors such as the target customer’s geographical location, social demographics, gender, age and more. Knowing this will help you generate more engaging posts that will entice these target customers to your brand. In general, posts should be engaging and either entertaining or informative, so that they have value.

How Do I Handle Negative Comments On Social Media?

The most important thing to do with negative comments is to never ignore them, as that suggests a lack of care that can put off potential customers. Depending on the context of the social comment, either reply to it or apologise in a polite manner. Be sure to personalise your message and emphasise with the customer. Negative comments are also a good way for a business to learn of their short comings, so use these comments as an avenue to improve your service.

Why Is Social Media Marketing So Important?

Social advertising is important because it offers the best way to expose your brand in front of a lot of people. Social platforms are one of the most used areas online, meaning that you’ll be able to reach a wide array of people when advertising on these sites. The benefit over search engine advertisement is that your target customer doesn’t have to search related keywords to discover you brand, making it far more proactive.

What Is Included In A Paid Social Media Campaign

We include a lot in our paid social campaigns to help optimise your social marketing. We create a strategy so that your adverts work in unison and then generate bespoke adverts for your business. We also manage bid optimisation and conduct robust conversion tracking, to determine how well they’re doing. We also offer continued campaign management to help you navigate any fluctuations in the landscape.

Is Paid Social Media Right For My Business

Of course! Paid social will benefit any kind of business, as it will help your brand get in front of more active users, improving your awareness and audience reach.

Why Should I Use Creative Marketing For Facebook Advertising?

Because we’re tremendous at it! We’ve been helping businesses maximise their paid social for years, so we’re confident that we’ll be able to provide an awesome service for you.