Of all the social media sites, LinkedIn is one of the most underrated and underused by marketing professionals. This is despite it having over 740 million users and extensive options and reach. Not only does LinkedIn offer the same demographic targeting that other companies do, like Facebook, it also offers PPC advertising and the ability to communicate with users in the professional field.
LinkedIn Advertising
LinkedIn is one of the most underrated and underused social media platforms by marketing professionals. This is despite it having over 400 million users and extensive options and reach. Not only does LinkedIn offer the same demographic targeting that other companies do, like Facebook, it also offers PPC advertising and the ability to communicate with users in the professional field.
What is LinkedIn Advertising?
Facts & Figures
$75,000/year
44% of LinkedIn users take home more than $75,000 per year
Why Does Your Business Need LinkedIn Advertising?
LinkedIn is unique in the sense that it encourages users to provide as much data about themselves as possible. However, unlike Facebook, which encourages you to do it for social reasons, LinkedIn users provide their information for hiring purposes. This means that the information is more readily available, allowing you access to search criteria such as:
- Location
- Education history
- Work history
- Job title
- Years of experience
- Their connections
What’s more, your advertising options are quite varied, allowing you to create ads for a variety of purposes. You can use it to hire new talent, become an industry leader, or to sell your company’s products or services to teams or management leaders who would benefit.
Facts & Figures
277%
LinkedIn is 277% more effective at generating leads than Facebook and Twitter.
How Does a LinkedIn Advertising Campaign Work?
Firstly, we work to identify your target demographic. Once this is complete, we create custom content for you that is 100% relevant to your target audience. This helps to increase the number of relevant clicks to your site, and because aspects of LinkedIn operate on a pay-per-click scheme, you can get the most money out of your advertising budget with bids averaging out at about £3.00 to £3.50. Through our demographic research, content creation and continued optimisation, we can offer ongoing successful results for your business.
What Does a Good LinkedIn Advertising Campaign Look Like?
As a specialised LinkedIn Ads Agency, we create comprehensive campaigns to ensure the greatest engagement and click through traffic for your company. Each one of our campaigns contains:
Targeted Ads by Placement
LinkedIn offers many different locations for your advertising, with each location offering unique opportunities to turn users into customers or clients. We work on providing the most relevant ads for your target audience.
LinkedIn Audience Network
LinkedIn’s Audience Network requires its own advertising campaign and strategy in order to be successful, which is why we offer custom campaigns no matter where on LinkedIn you want to advertise.
Targeted Ads by Demographic
Using LinkedIn’s extensive demographic features, we can ensure that your ads reach a very specific targeted audience, increasing the strength of your advertising. You could, for example, only target high-ranking employees with your advertisements.
Sponsored Updates on LinkedIn
Sponsored updates allow you to post relevant and industry-specific content to those within your industry. We can work with you to create this content so that you can set yourself apart from the competition as an industry leader.
Measurement and Reporting
No campaign is complete without ongoing tracking and regular reports, which allow us to optimise the advertising campaign and for you to monitor our results through comprehensive reports.
Our LinkedIn advertising solutions take the guesswork out of marketing on LinkedIn and instead provide you with results. Take advantage of the very specific niche that LinkedIn offers and set yourself apart from your competition by becoming a recognised leader within your industry.
LinkedIn Advertising Management Benefits
Creative Marketing has a wealth of experience in many industries. Our paid social campaigns provides you with the ability to target consumers in their natural habitat – their social media platforms. Facebook, Linkedin, Instagram, Pinterest and Twitter all offer paid social ad options that you can take advantage of for highly targeted ad placement.
We have helped many clients succeeded in digital marketing such as Gumtree, 888 Poker, Crowne Plaza, Love Honey, Ebuyer, Ebay, Holiday Inn, Betway Group, AX Paris, Pearson & Smyths Toys. Find out more about paid social case studies.
Deep LinkedIn Advertising Understanding
Our linkedin advertising team members have many years worth of paid social experience each which gives them a deep understanding of linkedin advertising and how to get the most out of your linkedin advertising campaign.
LinkedIn Advertising Strategy & Implementation
Linkedin advertising planning and strategy is key to a successful paid social campaign. Once the linkedin advertising strategy is approved by the client our paid social team members implement the strategy with the help of our wider digital marketing teams.
Dedicated Account Manager
Each linkedin advertising client will work with a dedicated account manager who’s goal is to work with the client and the paid social team to meet all the campaign goals and objectives.
Strategic Reporting
We are dedicated to delivering long-term, sustainable results for a brand. We continually focus on performance and delivering ROI for your brand, which is why we analyse a campaign through detailed reporting – and we offer full transparency on our approach.
Our LinkedIn Advertising Process
1. Research
We thoroughly research your industry, competitors and target audience to deliver a instagram advertising strategy that works for your marketing objectives. We utilise our many years in paid marketing to deliver high ROI each month.
2. Auditing & Analysis
We believe in reviewing your live instagram advertising campaign (if you have any) before we recommend a enhanced strategy. By doing so, we can gain an insight into any existing performance and issues that could cause problems now or in the future. Once we have completed this phase we will present you our findings and strategy recommendations.
3. Execution
We believe in targeting your audience, building relationships with them and taking your visitors on a journey that inspires, motivates them to make a purchase. our paid social specialists have the experience, creativity and technical know-how to develop a bespoke paid social campaigns that aligns with your marketing objectives.
4. Measurement
We are dedicated to delivering long-term, sustainable results for a brand. We continually focus on performance and delivering ROI for your brand, which is why we analyse a campaign through detailed reporting – and we offer full transparency on our approach.
LinkedIn Advertising FAQs
Which Social Media Platforms Should I Be Present On?
The platforms you’re present on is determined by your target audience. This is to make sure your social marketing efforts are efficient, as you don’t want to spend too much time creating content for a platform that is rarely used by your audience. In general, the best social platforms are Facebook and Instagram, with Twitter and LinkedIn being good for customer support and PR.
What Should I Post?
The type of content you should post on your socials will be bespoke for each business, depending on factors such as the target customer’s geographical location, social demographics, gender, age and more. Knowing this will help you generate more engaging posts that will entice these target customers to your brand. In general, posts should be engaging and either entertaining or informative, so that they have value.
How Do I Handle Negative Comments On Social Media?
The most important thing to do with negative comments is to never ignore them, as that suggests a lack of care that can put off potential customers. Depending on the context of the social comment, either reply to it or apologise in a polite manner. Be sure to personalise your message and emphasise with the customer. Negative comments are also a good way for a business to learn of their short comings, so use these comments as an avenue to improve your service.
Why Is Social Media Marketing So Important?
Social advertising is important because it offers the best way to expose your brand in front of a lot of people. Social platforms are one of the most used areas online, meaning that you’ll be able to reach a wide array of people when advertising on these sites. The benefit over search engine advertisement is that your target customer doesn’t have to search related keywords to discover you brand, making it far more proactive.
What Is Included In A Paid Social Media Campaign
We include a lot in our paid social campaigns to help optimise your social marketing. We create a strategy so that your adverts work in unison and then generate bespoke adverts for your business. We also manage bid optimisation and conduct robust conversion tracking, to determine how well they’re doing. We also offer continued campaign management to help you navigate any fluctuations in the landscape.
Is Paid Social Media Right For My Business
Of course! Paid social will benefit any kind of business, as it will help your brand get in front of more active users, improving your awareness and audience reach.
Why Should I Use Creative Marketing For Facebook Advertising?
Because we’re specialists! We have a team of excellent SEO and social media specialists who can help your business create effective and optimised Facebook ads to really increase your website user base.
