Not every Twitter advertising campaign is effective, so you may be wondering what a good campaign looks like.
There has been said to be over 353 million active users on Twitter. This makes Twitter the perfect platform for businesses, aspiring influencers and content marketers alike. Such a vocal platform allows you to promote your content, services and products.
However, the vast number of online users can also pose as a problem; it makes it that much harder to be heard. What can you do to stand out, though? Twitter ads were created for the purpose of helping generate more conversation regarding your brand. They are there to drive more traffic to your website and increase your number of leads.