Twitter Advertising

Seeing as Twitter is a platform that has millions of users simultaneously engaging in various conversations, a Twitter advertising campaign may be one of the most effective ways to make your brand a topic of conversation.

What is Twitter Advertising?

There has been said to be over 353 million active users on Twitter. This makes Twitter the perfect platform for businesses, aspiring influencers and content marketers alike. Such a vocal platform allows you to promote your content, services and products.

However, the vast number of online users can also pose as a problem; it makes it that much harder to be heard. What can you do to stand out, though? Twitter ads were created for the purpose of helping generate more conversation regarding your brand. They are there to drive more traffic to your website and increase your number of leads.

Facts & Figures


Twitter is the #1 social platform in Japan

Why Does Your Business Need Twitter Advertising?

Seeing as Twitter is a platform that has millions of users simultaneously engaging in various conversations, a Twitter advertising campaign may be one of the most effective ways to make your brand a topic of conversation. In order to avoid fading into the background, it’s advisable that you look for ways to stand out, and Twitter advertising campaigns happen to be one of them. Overall, it’s a great way to achieve some of your digital marketing as well as social media objectives because it gives you the exposure that you need.

In addition, thanks to tweet engager targeting, you can capture a specific audience. This is because it enables you to remarket to people who recently saw or engaged with your tweet.

Facts & Figures


Twitter is the 6th-ranked mobile app

How Does a Twitter Advertising Campaign Work?

In regard to our Twitter advertising process, as a Twitter advertising agency, we would first create a strategy before thinking about creating Twitter ads. This is essential as it’s the only way to ensure that the right target audience is captured, the messaging is effective, and there are measurable metrics in place. When devising a paid social strategy for Twitter, we would first help you decide on clearly defined goals which explain what you want to achieve as a brand and how the campaign can help you do it.

What Does a Good Twitter Advertising Campaign Look Like?

Not every Twitter advertising campaign is effective, so you may be wondering what a good campaign looks like.

Ad Creation

A good Twitter advertising campaign is dependant on the effectiveness of the ad you are using. We will choose three different types of Twitter ads which consist of promoted accounts, promoted trends and promoted tweets.

Paid Social Strategy

A good campaign has a paid social strategy. We will map out what it is you want to achieve and how we can achieve your desired goals by using paid Twitter ads. A strategy is essential.

Campaign Management

How well a campaign is managed can determine its success or failure. We make it our prerogative to ensure we give your campaign special attention and manage all aspects of it to ensure it meets your objectives.

Conversion Tracking

We include conversion tracking into our strategy so that we know how the ad has influenced customer behaviour. It will tell us what a customer does after interacting with your ad whether it be buying your product, visiting your site, signing up for a newsletter or anything else. This is key as you may not know the impact of your ads on customer behaviour.

Bid Optimisation

Undergoing bid optimisation will keep your costs to a minimum. You will get as much exposure your budget allows.


We understand the significance of carrying our clients along during campaigns. For this reason, we ensure we deliver quality reports that are easy to understand as well as give you an idea of how well the campaign is doing.

A good advertising campaign will include us meeting your unique advertising needs by carefully planning, choosing the right strategies and being creative in our execution.

Our awesome team are here and ready to help your business succeed, so what are you waiting for? Get in touch to find out more.

Twitter Advertising Management Benefits

Creative Marketing has a wealth of experience in many industries. Our paid social campaigns provides you with the ability to target consumers in their natural habitat – their social media platforms. Facebook, Linkedin, Instagram, Pinterest and Twitter all offer paid social ad options that you can take advantage of for highly targeted ad placement.

We have helped many clients succeeded in digital marketing such as Gumtree, 888 Poker, Crowne Plaza, Love Honey, Ebuyer, Ebay, Holiday Inn, Betway Group, AX Paris, Pearson & Smyths Toys. Find out more about paid social case studies.

Deep Twitter Advertising Understanding

Our twitter advertising team members have many years worth of paid social experience each which gives them a deep understanding of twitter advertising and how to get the most out of your twitter advertising campaign.

Twitter Advertising Strategy & Implementation

Twitter advertising planning and strategy is key to a successful paid social campaign. Once the twitter advertising strategy is approved by the client our paid social team members implement the strategy with the help of our wider digital marketing teams.

Dedicated Account Manager

Each Twitter advertising client will work with a dedicated account manager who’s goal is to work with the client and the paid social team to meet all the campaign goals and objectives.

Strategic Reporting

We are dedicated to delivering long-term, sustainable results for a brand. We continually focus on performance and delivering ROI for your brand, which is why we analyse a campaign through detailed reporting – and we offer full transparency on our approach.

Our Twitter Advertising Process

1. Research

We thoroughly research your industry, competitors and target audience to deliver a instagram advertising strategy that works for your marketing objectives. We utilise our many years in paid marketing to deliver high ROI each month.

2. Auditing & Analysis

We believe in reviewing your live instagram advertising campaign (if you have any) before we recommend a enhanced strategy. By doing so, we can gain an insight into any existing performance and issues that could cause problems now or in the future. Once we have completed this phase we will present you our findings and strategy recommendations.

3. Execution

We believe in targeting your audience, building relationships with them and taking your visitors on a journey that inspires, motivates them to make a purchase. our paid social specialists have the experience, creativity and technical know-how to develop a bespoke paid social campaigns that aligns with your marketing objectives.

4. Measurement

We are dedicated to delivering long-term, sustainable results for a brand. We continually focus on performance and delivering ROI for your brand, which is why we analyse a campaign through detailed reporting – and we offer full transparency on our approach.

Twitter Advertising FAQs

Which Social Media Platforms Should I Be Present On?

The platforms you’re present on is determined by your target audience. This is to make sure your social marketing efforts are efficient, as you don’t want to spend too much time creating content for a platform that is rarely used by your audience. In general, the best social platforms are Facebook and Instagram, with Twitter and LinkedIn being good for customer support and PR.

What Should I Post?

The type of content you should post on your socials will be bespoke for each business, depending on factors such as the target customer’s geographical location, social demographics, gender, age and more. Knowing this will help you generate more engaging posts that will entice these target customers to your brand. In general, posts should be engaging and either entertaining or informative, so that they have value.

How Do I Handle Negative Comments On Social Media?

The most important thing to do with negative comments is to never ignore them, as that suggests a lack of care that can put off potential customers. Depending on the context of the social comment, either reply to it or apologise in a polite manner. Be sure to personalise your message and emphasise with the customer. Negative comments are also a good way for a business to learn of their short comings, so use these comments as an avenue to improve your service.

Why Is Social Media Marketing So Important?

Social advertising is important because it offers the best way to expose your brand in front of a lot of people. Social platforms are one of the most used areas online, meaning that you’ll be able to reach a wide array of people when advertising on these sites. The benefit over search engine advertisement is that your target customer doesn’t have to search related keywords to discover you brand, making it far more proactive.

What Is Included In A Paid Social Media Campaign

We include a lot in our paid social campaigns to help optimise your social marketing. We create a strategy so that your adverts work in unison and then generate bespoke adverts for your business. We also manage bid optimisation and conduct robust conversion tracking, to determine how well they’re doing. We also offer continued campaign management to help you navigate any fluctuations in the landscape.

Is Paid Social Media Right For My Business

Of course! Paid social will benefit any kind of business, as it will help your brand get in front of more active users, improving your awareness and audience reach.

Why Should I Use Creative Marketing For Paid Social Media Advertising?

Because we’re tremendous at it! We’ve been helping businesses maximise their paid social for years, so we’re confident that we’ll be able to provide an awesome service for you.